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B2B and B2C fulfillment play a major role in the growth of an economy. These two terms can often be confusing for anyone new in the business world or for someone who may have only heard of distributors, logistics, and support services.
There are many clear differences between these two operations, and each work in their own unique way to help businesses grow.
Let us discuss in detail both the processes of B2B and B2C order fulfillment and understand the differences between the two.
B2B or business-to-business fulfillment services focus solely on order fulfillment between two business entities. The services manage bulk orders to supply products or goods to the recipient’s business. The services help businesses stock up on goods in advance so that they can function for weeks or months. Such order fulfillment services ensure businesses can resell their items to consumers whenever those items are in demand.
B2B fulfillment services focus on providing fast and reliable delivery. They are required to follow complex procedures in their warehousing operations while they also play a crucial role in the company’s ability to meet their orders in time.
A number of large stores require B2B fulfillment centers to comply with Electronic Data Interchange (EID) as well as barcode labels and invoices. This makes B2B fulfillment a complicated system that requires an experienced workforce to handle such technologies and quality management systems.
ShipBox, Simpl Fulfillment, ShipMonk, Easyship, Fulfillment by Amazon, and FedEx Fulfillment are some of the major players in B2B fulfillment.
B2C fulfillment services deal directly with the customer as compared to B2B services where they deal directly with the business. This makes B2C fulfillment service a lot less complex than large-scale bulk orders that are the foundation of B2B services. There is more emphasis on customer satisfaction and quality service when it comes to B2C services. People dealing with B2C order fulfillment focus more on customer experience and the delivery process as compared to B2B services.
The focus of B2C fulfillment services is to ensure that the end customer is happy with the product and the delivery service.
Businesses can offer options such as free shipping, expedited same-day shipping, or next-day delivery to customers to get the products to them faster and keep them informed with tracking pages. These companies need to make a good impression on customers to keep them coming back for more purchases in the future.
Driver Logistics, Shipway, Logistics Terminal, and Shiprocket are some of the top B2C fulfilment players in India.
There are three stages in an order fulfillment process –
Pre-purchase, Purchase, and Post-purchase.
There are differences how B2B and B2C fulfillment services function in each of these stages.
Depending on the type of business you’re running, you may have to deal with B2B order fulfillment, B2C order fulfillment, or both. Hopefully, you now have a better understanding of what to expect at different stages of service consumption and can make an informed decision before opting for your fulfillment service.
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