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How To Sell Artificial Jewellery Online: All You Need To Know


Sumana Sarmah

Specialist - Marketing @ Shiprocket

July 12, 2022

5 min read

What Is Imitation Jewellery?

Any jewellery made of jewels and metals that are low-cost, such as brass, nickel, sterling silver, steel, silver, or gold water, are categorized as imitation jewellery. Imitation jewellery became a thing when people started resorting to options that could be both about looking stylish and still sit in their budgets. And with everyone wanting to accessorize themselves with something or the other to look good, artificial jewellry is the next big accessory after watches and shoes.

Trivia: Jewellery market across the globe is expected to reach USD 60 Billion by 2027!

Why Is The Demand For Imitation Jewellery Increasing?

Jewellery is a universal accessory, irrespective of race, religions, ages, and even genders. Amongst all kinds of artificial jewellery, the likes of necklaces and chains, earrings, rings, bracelets, cufflinks and studs gain more demand than others.

Let’s see why imitation jewellery tops the minds of fashion than costume jewellery:

Surge In Gold, Silver Pricings

The industry has a fragmented supply of costume jewellery raw materials, which is again a huge constraint for industry dealers.
Due to the surge in costs of gold and silver, the demand for real jewellery has dropped drastically in the last couple of years. This is primarily due to a fragmented supply chain of raw materials and unavailability of skilled craftsmen, both of which are crucial to deliver exceptional quality at minimal costs.

Aggressive Celebrity Endorsements

With changing fashion trends comes newer advertising strategies. Imitation jewellery dealers with larger capitals to work with have now collaborated with celebrities to endorse their product range. It is no new news that celebrity endorsements are what sets trends for longer periods, and the surge in demand for imitation jewellery also is one of them.

Creative Packaging And Social Media

In the times of social media, emerging fashion influencers focus more on packaging of the products than the product itself. Coincidentally, imitation jewellery comes in creative packaging which is an eye catcher all by itself. Most people buy products solely based on the look and feel of their packaging.

Unified Fashion Trend

Jewellery is proving to be a gender neutral accessory, and imitation jewellery has been a latest addition to men’s fashion as well. From piercings to chains and rings, costume jewellery has made it to the dressers of not just male models but to the entire generation.

Skincare Awareness

In more scenarios than one, there are cases of skin allergies and adverse reactions to precious metals like gold and silver while adoring jewellery. Imitation jewellery is the only option for people with metallic allergies, which further increases the overall demand.

How To Sell Imitation Jewellery Online?

If you’re a seller/home business owner looking to start an online ecommerce jewellery brand, here are a few steps outlined to help you sell artificial jewellery online: 

Choose a niche of demand

The jewellery market is a huge place to get started. In order to target a specific niche, you need to know where the demand lies. Usually people in the age group 15-40 are most likely to opt for imitation jewellery in lieu with the fashion trend.

Choose An eCommerce Marketplace

While brick and mortar stores are always a first option, the increasing number of online buyers says otherwise. Internet visibility is one of the easiest ways for buyers to access brands and create demand for the products. Hence, get your products displayed on an eCommerce site to create more sales opportunities, especially if you’re selling on international borders.

Promote Your Jewels

In times of competitive marketing, the look of your products aren’t enough to entice your customers. Creative packaging, promotion by social media influencers and celebrity endorsements can help your customer reach double by a huge count.

Seamless Inventory Management & Shipping

The endgame for your jewellery business is always in the post purchase experience. If your products are not in good condition and shape by the time it reaches the customer, no amount of promotion could help recover for it. To ensure this, you can choose a reliable shipping partner that not just enables seamless international deliveries, but also facilitates security claims in case your customer rejects the product.

How To Ship Imitation Jewellery Across Borders?

Jewellery is one of those product categories that are smaller in size and delicate in structure. Before getting imitation jewellery shipped in longer transits, it is important to take note of a few things:

Stringent Quality Check

It is crucial to ensure your products have had a quality check before it’s packed, since jewellery is a fragile accessory, and if it is coarse from inside, it is prone to breakage more than others.

Secure Packaging

Use bubble wrap packaging for your imitation jewellery. Bubble wrap provides a higher resistance and thus a better protection from shock, vibration, and damage than tissue or foam cushioning type of packaging.

Verify Delivery Addresses

Jewellery moving back and forth over long distances increases the risk of breakage or damage. To prevent this, check with the delivery address and confirm the order before getting it shipped across the world.

Conclusion: Imitation Jewellery Is The New Export Trend

Imitation jewellery stands among the top five exports from Indian shores to foreign borders, and this trend is here to stay. If you’re new into the business and looking for exposure to global shores, the best way to do so is partner with a shipping company that not just helps you ship orders, but also helps make eCommerce website integrations for your orders, enables unified tracking for multiple carriers at the same time, and has a security cover in place for deliveries gone wrong.

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