Product Highlights From August 2026

Here’s everything we shipped in August 2026 – a rebuilt seller dashboard, ocean freight booking, a new C2C international app, major checkout and engagement updates, and the launch of Fastrr Ads, our new AI-powered ad platform for D2C brands.

Domestic Shipping

Seller Dashboard: Fully Revamped

The seller dashboard has been rebuilt around the questions sellers actually ask: where are my shipments, what’s at risk, and where am I losing money. It’s now organized into four focused views – Performance Overview, Shipments, Pickup Performance, and Delivery Performance – each with period-on-period comparison and payment-mode filters.

• Stressed shipment alerting: A running count of stressed shipments with a one-click Enable Auto-Block action to stop stressed couriers from being assigned.
• NDR & RTO deep-dive: NDR reason breakdown, delivery recovery rate, and a Weight Discrepancy panel showing open and closed discrepancies with charges attached to each.
• SLA adherence by zone: First-attempt delivery, delivery-within-EDD, and zone-wise SLA performance in one place.

One screen to spot the leak – and act on it the same day.

Repeat Customer Profile on the Orders Page

Repeat buyers are now tagged directly on the order list. Hovering the tag opens a Customer Profile card without leaving the Orders page – showing last order date, total orders placed, and a delivered/cancelled/RTO count for that buyer over the last 6 months. A View All Orders link takes you straight into their full history.

Recognise your loyal buyers – and spot the serial-RTO ones – before you ship.

Duplicate & On-Hold Sub-Tabs under New Orders

The New tab now has two dedicated sub-tabs. Duplicate Orders auto-surfaces orders that match on phone, address, SKU, and quantity so you can review before shipping. On Hold gives you a parking space for orders you’re not ready to fulfil. Cleaner queues, fewer accidental double-shipments, and full control over fulfilment sequencing.

Bulk Update of Package Details

Select multiple orders in the New tab and update weight and dimensions for all of them in one action – no Excel upload, no screen switching. Select orders, go to Bulk Actions, choose Update Package Details, enter dimensions and weight once, and apply to the whole selection.

Revamped Cashback Logic & Visibility

Cashback now works on a structured, time-bound model with full visibility for sellers in the Seller Panel.

• Defined validity: Every cashback credit is valid for a set number of days from issuance, which can vary by cashback type.
• Proportionate consumption: Cashback is consumed proportionately across shipments instead of being fully drawn down upfront.
• Only unused cashback expires: Your recharge balance is never touched.
• Full ledger visibility: A new Cashbacks tab under Wallet Transactions shows every credit – total, used and remaining amount, expiry date, and status (Active / Used / Expired).

Fairer incentives, clearer balances, and far fewer cashback support tickets.

Proactive Delay Communication to Buyers

Delay updates on WhatsApp are now sent to buyers across all sellers, not just those opted into Notify. A message is triggered when the EDD on a shipment is revised, when Shiprocket receives a delay update from the courier, or when a shipment is not marked Out for Delivery by its EDD date. Buyers hear it from you first – fewer WISMO tickets, fewer anxious calls.

International (ShiprocketX)

Marine Ocean Freight: End-to-End Booking on the Seller Panel

The first full version of the Marine (Ocean Freight) journey is live. Sellers can now quote, book, document, and track LCL and FCL ocean shipments end-to-end from the Seller Panel.

• Ocean as a shipping mode: Added to the International Add Order flow with ocean-specific shipment, cargo, and container details.
• Quote management: Instant quotation for LCL and FCL, saved drafts, validity period, pricing breakdown, and sharing via PDF or email.
• Quote to booking: Convert an approved quotation into a booking with shipper, consignee, and multi-container cargo details, and a unique booking reference.
• End-to-end tracking: Live milestones, vessel details, ETD/ETA, and current status on an enhanced tracking timeline.

Ocean freight, booked and tracked in the same panel as the rest of your shipping.

Marine Guest Checkout: AgentX

Marine customers can now start a shipment through an agentic workflow without logging in. Describe the requirement in plain language, AgentX fills in the booking details, and a one-time phone verification confirms the shipment and creates the account in the same flow. Signup is no longer a barrier to the first shipment.

Shiprocket Connect: C2C App Launch

v1.0.0 shipped on 27 July 2026. Shiprocket Connect is a mobile app for individuals shipping internationally – gifts, documents, personal belongings, and parcels – managed entirely from a smartphone. v1 includes OTP-based passwordless signup, KYC verification via PAN and Aadhaar upload, and a guided booking flow through to confirmed booking.

Europe: India Post Enablement & Upfront Duty Collection

A set of changes that expand European coverage while keeping shipments compliant and free of surprise costs at the destination.

• India Post enabled for Europe: Now available for eligible European destinations and used as the last-mile partner for SRX Economy shipments in supported countries.
• IOSS-aware serviceability: Shipments are accepted only for destination countries marked READY in the IOSS/Non-IOSS PDDP readiness list, with applicable duties and fees surfaced by destination.
• Upfront EU duty collection for DDP: For enabled VCNs, EU-bound DDP shipments now calculate duties from HS codes in the shipment, show them separately at booking, and add them to the payable amount.
• eBay EU duty & tax support: The duty charges API now returns India Post Europe duty and tax charges for eBay sellers.

Cargo

End-to-End Self-Serve Journey on Mobile Browser

The full Cargo booking flow is now available on mobile web – quick rate estimate on the home screen, courier selection with rate and TAT compared side by side across Surface and Air, address and package capture with running charge visibility, pickup scheduling, and label download immediately after booking.

Tracking Page Revamp

A newly designed Cargo tracking page with a visual journey map showing origin, destination, and the shipment’s current position on route, a milestone progress bar across all key stages, and a detailed shipment timeline alongside order details including weight, number of boxes, and payment mode. Fewer tracking calls, and a page you can share with your own customer.

Appointment-Based Delivery (ABD)

Appointment-based deliveries now run with far less manual handling, backed by a dedicated dashboard. An ABD Auto-Tagging Agent handles intelligent appointment-flag detection with automatic charging and seller notification – 99% data accuracy observed. A new Appointment-Based Shipments dashboard brings all appointment shipments into one view with status, appointment date, shipping details, and EDD.

Checkout

Save & Subscribe: Turn Repeat Buyers into Subscribers

Shoppers can now choose to have an order repeat automatically at a set interval – weekly, monthly, or whatever suits the category. Sellers configure intervals and subscription discounts per product and variant. The shopper subscribes once at checkout, and repeat orders run with zero re-order effort. Best suited to consumables and replenishment categories – beauty, nutrition, pet, grocery.

Smart Payments: Fewer Taps, More Prepaid Orders

Quick Pay remembers how a shopper last paid and puts that option at the top of the payment screen. A redesigned card UI cuts the friction out of manual entry. Early internal tests show a better prepaid mix.

Order Recovery: A Failed Payment Is No Longer a Lost Order

Payment failures are the biggest silent leak in checkout – the shopper had intent, the money just didn’t move. Order Recovery catches that moment and immediately offers COD as an alternative. An abandoned cart becomes a confirmed order in the same session.

Smart Cart: Steal Deal & AOV Nudges

The cart now carries three nudges to push average order value without touching the margin structure. Steal Deal drops a time-bound offer right in the cart to trigger one more add-to-cart. Prepaid discount milestones show a progress bar for how much more is needed to unlock the next discount tier. Coupon and savings visibility surfaces applicable offers before the shopper hesitates.

Engage

Instagram Chatbot & Care – Full Channel Support

Instagram is now a complete customer engagement channel in Engage. Flow Builder lets you build interactive flows that respond to user input. Users can raise tickets inside a flow, auto-assigned to the right agent via the Engage dashboard. Post comment automation and story mention reply automation handle brand interactions at scale, with chat automation linking DM conversations directly to Care for seamless agent handoff.

WhatsApp Payment Links

Sellers can now send a payment link against an abandoned checkout and close the order over WhatsApp chat. Risk profiles and tags let you restrict payment options to prepaid-only for high-risk buyers.

Judge.me Integration

Sellers can connect Judge.me natively with Engage to trigger WhatsApp messages across the review lifecycle – review requests post-delivery, and gratification or apology messages on review submission. No manual follow-ups, more reviews collected, and Judge.me’s own publishing rules are still respected throughout.

Engage Custom APIs

The Custom API in Engage360 lets sellers programmatically send Meta-approved WhatsApp template messages at scale for custom use cases and third-party integrations. Template creation and approval stay controlled in the Engage dashboard. Supported variables include images, video, documents, and CTAs.

Fastrr Assist: AI Shopping Assistant

An AI shopping assistant that sits on the storefront and answers product and order queries in real time, gives personalised product recommendations, supports real-time multilingual conversations, and deflects support load away from human agents. Currently in build – early data from live stores already shows chat-attributed revenue and support queries resolved without an agent.

Fastrr Voice: AI Calling

AI calling is being built for two high-value moments in the order lifecycle – abandoned checkout recovery and COD confirmation to verify buyer intent before dispatch and cut RTO.

Fastrr Ads: New Launch

Fastrr Ads is a new product from Shiprocket for brands running performance ads who want more out of every rupee. It brings ad performance, creatives, competitors, and audiences into one place – no agency, no separate tools. Because it’s built on Shiprocket’s buyer network data – real purchase behaviour, COD patterns, and RTO history across millions of orders – it gives you targeting signals Meta’s own tools don’t have.

• Discover before you spend: Competitor Ad Tracking shows what other brands in your category are running on Meta right now – formats, products, hooks. Plus a library of over a lakh real ads across categories.
• Create without the production headache: Pick a reference style, upload product images, tweak the script, and get a ready-to-use video back. No shoot, no editor.
• Launch with less friction: Ad Launcher pushes multiple creatives to Meta in one go, straight from Fastrr Ads – without touching Ads Manager.
• Analyse without digging: Creative fatigue, spend burning without results, a quiet ROAS drop on one ad set – you see it on your dashboard before it becomes a problem.
• Reach with real signals: Audience Pro builds segments from Shiprocket order data – filtered by how people actually shop, not what they said on a form.
• Repeat, sharper every time: Which hooks landed, which audiences converted, which formats to ditch – kept in one place so the next campaign starts smarter.

Rolling out to merchants across the Shiprocket ecosystem over the coming weeks. Explore Fastrr Ads →

Twenty2

Platform Features & Enhancements

A broad release across the Twenty2 AI voice platform – more self-serve, more accurate, and faster on call.

• Inbound calling: Users can now create assistants that handle inbound calls, not just outbound.
• External APIs: Initiate a call, fetch call details, and list call information – all documented with in-page chat to resolve API queries.
• Webhooks: Now live. Subscribe directly to power workflows or capture call outcomes in your CRM.
• Shiprocket MCP: Available for Shiprocket users on Twenty2 – automatically handles queries around tracking, returns, exchanges, and more.
• Knowledge base uploads: Add PDFs, Word files, or a website URL for automatic fetching so assistants always have current information.