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Shark Tank India Business Concepts: 10 Game-Changing Ideas

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

January 19, 2024

8 min read

Shark Tank India is a super interesting show where you get to learn about new businesses and ones that are already doing well. The show has introduced us to many startups that we didn’t know about before. Here, creative young people with innovative ideas from all over India come on the show to present their business ideas to a group of investors, the judges. These entrepreneurs try to convince them to fund their businesses. 

As Shark Tank India season 3 is all set to release soon, here we reminisce some of the business ideas presented in the previous two seasons that got a thumbs up from everyone.

Shark Tank Business Ideas

10 Amazing Business Concepts Presented in Shark Tank India 

Discover 10 best business ideas from Shark Tank India that showcased innovative concepts and entrepreneurial creativity: 


Hoovu, led by Yeshoda Karuturi and Rhea Karuturi, identified a common issue in India’s flower markets. These markets supply flowers for daily rituals and home decor, but usually, the flowers don’t last long, and storing them is a challenge. Hoovu addressed this problem using advanced machinery and techniques, extending the freshness of the flowers from 2 to 15 days. You can find their flowers on popular online platforms like Big Basket, Milk Basket, Zepto, Amazon, and Flipkart.

Investors Aman Gupta and Peyush Bansal proposed a deal to Hoovu. They invested INR 1 crore in exchange for a 2 percent ownership stake in the company.


Livofy, once known as Keto India, is a top health company in India founded by Sahil Pruthi. Their goal is to help people dealing with health issues like thyroid, PCOS, and diabetes by suggesting dietary changes for a healthier lifestyle.

With over 3,000 patients helped globally, Livofy is known for offering excellent consultation services to assist clients in achieving their health goals. They focus on guiding people through a keto diet, which has led to positive changes like weight loss, increased energy, and better control of blood sugar in many patients.

Livofy impressed everyone at Shark Tank India and received the highest offer of INR 1.6 Crores. Four out of five sharks were interested, showing how valuable Livofy’s services are.

ZOFF (The Zone of Fresh Food)

ZOFF (The Zone of Fresh Food), launched in 2018 by Akash and Ashish Agarwal, is a five-year-old company excelling in using cool grinding technology known as air-classifying mills (ACMs).

Zoff Spices, their online store for premium Indian spices, utilises this cool grind tech to maintain the natural aroma and taste of the spices even after grinding. The standout feature is the “Zip-lock packaging,” using four layers to keep the spices fresh.

This innovative idea caught the attention of 4 out of 5 investors on the TV show. Aman Gupta invested INR 1 crore for a 1.25% share, valuing the company at 80 crores.


Ajinkya Dhariya leads PadCare Labs Pvt. Ltd., the creator of an innovative solution for managing menstrual hygiene. PadCare’s approach completes the menstrual hygiene cycle by turning used pads into harmless, recyclable materials. Using their 3-S model, Segregation, Collection, Processing, and Recycle, PadCare responsibly takes care of menstrual waste. The technology developed by PadCare has won awards and gained recognition worldwide. It has received praise from organisations like Toilet Board Coalition, Forbes India, and FICCI.

Peyush Bansal, the founder of LensKart, was so impressed by PadCare that he offered Ajinkya Dhariya a unique opportunity with a blank check. After some consideration, Ajinkya accepted a joint investment of INR 1 crore for a 4 percent ownership stake. This investment came from Peyush Bansal, Namita Thapar, Vineeta Singh, and Anupam Mittal.


Co-founder and CEO of NeoMotion, a start-up connected to IIT Madras, is Swostik Sourav Dash. The business specialises in developing game-changing items for older adults and those with physical disabilities. NeoFly and NeoBolt are among the first items offered by NeoMotion. NeoFly is a personalised wheelchair made with the health, energy economy, portability, and elegance in mind. Wheelchair users may enjoy life, pursue education, and work with NeoBolt, an add-on that turns NeoFly into a secure and roadworthy car.

NeoMotion was valued at INR 100 crores when Peyush Bansal invested INR. 1 crore for a 1% stock in the firm.

Revamp Moto Mitr

The revolutionary Revamp Moto Mitr electric car, the first in India with a modular utility platform, was unveiled by co-founders Jayesh Tope, Pushkaraj Salunke, and Pritesh Mahajan. The group presented their invention on Shark Tank India, captivating investors with their concept of an electric vehicle that could be customised with add-ons. The sharks made an INR 1 crore offer for a 1% ownership investment in their firm, hoping to get advice and assistance to boost their brand.

The investment bid was started by Boat’s co-founder and chief marketing officer, Aman Gupta, who offered INR 1 crore for a 3 percent equity share. Ashneer Grover of BharatPe then made an offer of INR 1.2 crore for a 2.5 percent equity stake. Gupta then teamed up with People Group’s Anupam Mittal to present a joint offer of INR 1 crore for a 2 percent equity share. Finally, the entrepreneurs came to an agreement at INR 1 crore for a 1.5 percent equity share.


CosIQ, started by Kanika Talwar and her husband Angad, aims to become a major brand in intelligent skincare. All the investors were impressed by their products’ excellent quality and appealing packaging.

Their skincare products stand out because they use simple and clean formulas. The founders asked for INR 50 lakhs for 7.5 percent ownership of their company and agreed to a deal with Vineeta Singh from Sugar Cosmetics and Anupam Mittal. They received Rs 50 lakhs and, in return, gave away 25 percent ownership of their company.


Jimmy and Jash Shah, a dynamic mother-son duo, captivated investors with their impressive presentation skills, clear responses, and compelling stories. Their brand, Get-A-Whey, is a health-focused ice cream choice for millennials. Offering high protein content, zero added sugar, and lower fat and calorie levels compared to other ice creams in the market, it has established its presence in Mumbai, Pune, Bengaluru, Jaipur, Hyderabad, Surat, Chennai, and Delhi-NCR.

They secured an investment of INR 1 Cr in exchange for 15 per cent ownership. The investors involved in this venture included Ashneer Grover, Aman Gupta, and Vineeta Singh.

Yarn Bazaar

Founder and CEO Pratik Gadia shared their vision in a pitch; the Yarn Bazaar is working to bring order to the chaotic textile industry through their startup. Since they started in 2019, they’ve made over INR 230 crore in business turnover. They don’t just buy and sell yarn; they also talk to industry experts in interviews and podcasts, adding value to the textile sector.

They secured a significant deal, getting INR 1 Cr from Peyush Bansal, Ashneer Grover, Anupam Mittal, and Aman Gupta.

Smart Helmets by Altor

Team Altor, a group of recent college graduates, brought a unique and impactful idea to the show with their smart helmets. The inspiration behind their invention came from a tragic incident involving a friend. The smart helmet is equipped with GPS and integrates with Google Maps. When connected to a smartphone using Bluetooth, the helmet can notify the family in case of an accident.

This innovative product impressed the investors, and Namita Thapar from Emcure Pharma and Aman Gupta decided to invest INR 5 million for a 7 percent equity stake in the team’s venture. This partnership marks a significant step forward for the young and creative minds behind the smart helmet.

Amazing Business Ideas to Present on Shark Tank India

Here are some excellent business ideas that have the potential to grab the attention of the Sharks.

Shark Tank Business IdeasDetails
Smart Home GardenAutomated indoor garden care via an app installed on phone
Virtual Reality Language Learning AppLearn a language through virtual reality
Portable Solar Phone ChargerMobile charger powered by solar energy
Size-Inclusive Fashion BrandClothing line offering dresses in a wide range of sizes
Portable Instant Blood Testing DeviceA handheld device that tests blood for a range of diseases
AI App for Mental HealthAI-driven mental health app to provide immediate personalised mental health support
Mobile GymWorkout studio on wheels for convenience
Eco-Friendly PackagingSustainable and personalised packaging solutions
Smart Bicycle GearInnovative cycle gear with smart features to protect cyclists
Personalised Nutrition AppProviding custom meal plans and recipes for particular needs
Shopping List AppAn app to create personalised shopping list and receive recipe suggestions based on available kitchen products.

Seamless Logistics with Shiprocket: From Worldwide Coverage to Affordable Delivery

You can start your online business journey with Shiprocket. We are also the proud partner of some of the successful Shark Tank India brands like Bummer, Menstrupedia, Find Your Kicks India, PawsIndia, etc. Shiprocket utilises artificial intelligence to manage your courier and provides services across various locations in India.

Shiprocket also supports global exports, reaching over 220+ countries to help your business grow internationally. We also help in optimising shipping expenses for your business, saving you up to 40% on B2B and freight costs. Shiprocket is a complete logistics partner that uses cutting-edge technology to streamline shipping operations for organisations of all sizes.


Shark Tank India has helped out many entrepreneurs who were struggling to find funding for their business. This show thus became a boon for many startups to market their products. It has also motivated many others who had an idea to start a business but were thinking of finding a funding source. Even though some of the businesses that came to Shark Tank India failed to impress the Sharks and gain funding, many others succeeded with their generous funds. The success of these entrepreneurs is an encouraging feat for budding businesspersons to devise innovative solutions. The chance is open to come up with a Shark Tank business idea and take advantage of limitless opportunities to start your own business.

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