How ShiprocketX TransformedSwabhimann's International Journey

Swabhimann, founded by IIFT Delhi award-winner Preeti Aggarwal, is a high-fashion jewellery brand that fuses modern design with traditional Indian artistry. Crafted for women at every stage — from weddings to work — each piece is made in collaboration with local artisans, preserving heritage techniques while supporting sustainable livelihoods.

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Product Used

  • LogoShiprocket X

North India

Jewellery

Swabhimann

Initial Challenges

  • Cost Barriers: Traditional international shipping services given by established companies were extremely expensive, making it difficult to keep competitive pricing while ensuring healthy profit margins.
  • Limited Market Knowledge: Expanding abroad required understanding complex shipping laws, customs processes, and market-specific needs across various countries.
  • Service Reliability: Finding a trustworthy shipping partner that could regularly send goods abroad while maintaining high service quality standards was a major concern.

Solution By Shiprocket

  • ShiprocketX Platform: Swabhimann gained access to Shiprocket’s specialised international shipping service, designed specifically for companies seeking to expand globally from India.
  • Competitive Pricing Structure: Shiprocket X offers significantly more affordable international shipping rates compared to traditional competitors, enabling the business to maintain competitive pricing in global markets.
  • Networking and Learning Opportunities: The Shiprocket Shivir workshop provided valuable networking opportunities with fellow entrepreneurs, forming a group of like-minded business owners who shared experiences and strategies for international growth.

Outcomes

  • Successful International Launch: Swabhimann successfully grew their business operations abroad, reaching users across multiple countries with a stable shipping infrastructure.
  • Cost Optimisation: The affordable shipping rates offered by ShiprocketX enabled better profit margins and competitive pricing strategies in foreign markets.
  • Operational Efficiency: The combined platform streamlined foreign shipping processes, reducing complexity and enabling the business owner to focus on core business growth activities.

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