Initial challenges

• Excessive time spent following up with multiple courier partners
• High RTO percentage resulting in losses
• Lack of timely order tracking updates to the customers 

Solutions by Shiprocket

• Automated courier selection based on performance
• Using WhatsApp for pre-ship communication, like order confirmation
• Excluding high-RTO audiences from Facebook campaigns
• Sending branded tracking notifications to customers on WhatsApp

Outcomes

• Reduction in RTO% by  8% and increase in delivery rate from 77% to 84.9%
• Improvement in First Attempt Delivery Rate by 10% (from 70-80%)
• Increased customer satisfaction 

Brand Speak

“Working with Shiprocket has enabled us to reduce RTO, deliver our orders timely, and satisfy more customers. Shiprocket’s multi-functional panel and centralized analytics have helped us scale our business to the next level.”

Nikita Malhotra

Founder, Milagro Beauty