SKU stands for Stock Keeping Unit. It is a unique identifier for each distinct product. Last Updated: 7 years ago in Product Management, Products & InventoryRelated Articles What is an unmapped product in Channel Catalog? What is the use of product categories? How do I add a single product to master catalog in Shiprocket? What is an unmapped product in Channel Catalog? Does Shiprocket support inventory management? What is an SKU and why do I need it? What is the use of product categories? How do I automatically sync my inventory from all channels? How do I see my inventory report?