Business-to-business marketing refers to marketing products or services mainly to other businesses and organizations. It is completely different from B2C marketing as that is directed toward the consumers.
B2B marketing is comparatively more informational and straightforward than B2C. This is because the business purchase decisions, compared to those of consumers, are based more on bottom-line revenue impact. Return on investment (ROI) is rarely a consideration for the everyday person—at least in a monetary sense—but it’s a primary focus for corporate decision-makers.
