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What Is Demand Generation Strategy? Essential Steps to Build a Demand Generation Strategy [Infographic]

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Malika Sanon

Senior Specialist @ Shiprocket

April 19, 2022

1 min read

Demand Generation is a significant part of a healthy business-to-business (B2B) sales are and marketing strategy. Demand gen is a marketing strategy that primarily focuses on building brand awareness and interest, enabling organizations to deliver high-quality leads. 

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