Here’s What You Should Know About Performance Marketing [Infographic]

Performance Marketing 101 infographics

While branding plays a crucial role in a business’s success, it still needs to focus on the bottom line to stay in the competition, and that is where performance marketing comes into the picture. It refers to the online marketing campaigns where marketers pay advertising platforms and marketing companies only for the pre-decided results achieved, i.e., leads, clicks, and conversions. Performance marketing is specifically done to attract leads, drive actions, and measure results.

Performance Marketing

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Rashi Sood

Content Writer at Shiprocket

A content writer by profession, Rashi Sood started her career as a media professional and later moved into digital marketing wanting to discover its diversity. She believes words are the best and warm ... Read more

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