How to get started with Mobile Commerce
Statistics suggest that the mobile phone accounted for as much as one-third of eCommerce sales in 2019. As this number grows, it brings about more than a few opportunities for the eCommerce business. Many assume that it is just a trend that a large number of people are shopping on their mobile phones, which will eventually pass as a fad. However, those who understand it is a progression or evolution of eCommerce capitalize on it in the best possible manner.
The customers’ shopping pattern is changing rapidly, and we’ve all seen it from brick to mortar stores to websites, applications, and now mobile phones. Research indicated that by the year 2021, mobile eCommerce sales are expected to account for almost 54% of eCommerce purchases. As mobile seems to grow as the customer’s preferred shopping device, the world is welcoming the age of mobile commerce.
In other words, if you can go to a store physically, browse a website on the web, why can’t you shop on your mobile phone. While it seems intuitive to many, a lot of businesses are failing to anticipate its impending impact. If you’re not providing a platform where the customers can shop on their mobile phones, you’re missing many sales without even realizing it. Moreover, mobile phones have already become an integral part of our lives and even started to influence the customers’ purchase decisions.
To get ahead in the ever-competitive race and make the most of those sales you’re missing, you must venture into the world of mobile commerce. But before that, make sure you’re prepared with the nuances of the buzzword. Don’t worry; we’ve got all covered for you. Let’s take a look at mobile commerce and the ways you can get started with it-
What is Mobile Commerce?
As mobile phones become an inseparable part of our lives, customers are using them for all sorts of reasons with their use only increasing with each passing day. Be it streaming movies, attending calls, sending emails and messages, or performing payments. The device’s convenience makes it more and more attractive to people who hitherto went to their laptops or personal computers to look up something.
The ease of payments is pushing people to make purchases on mobile phones. This is where mobile commerce kicks in. Also known as mCommerce, it is the process of making a monetary transaction using a mobile phone. Mobile commerce is not just serving as a beneficiary to eCommerce but has paved the way for many new industries. Be it mobile banking, hotel bookings and reservations, digital content purchase and delivery, mobile marketing, push apps, etc., are all a result of mobile commerce.
Put differently, mobile commerce encompasses a wide variety of transactions and therefore forms different types. Right from shopping to banking to payments, mCommerce covers it all.
5 Best Practices for Getting Started with Mobile Commerce
Use Social Proof
Be it mobile or web, payment security is a fundamental reason customers leave their carts behind. Abandoned carts are disappointments and a loss of sale opportunity for your business. This is especially when you’ve established yourself on a new platform. As you enter the world of mobile commerce, the chances are that customers will have a lot of hesitation in moving forward with a purchase. That’s why we have social proof to the rescue. No matter how well established you are as a business, and social proof can help you come across as a reliable brand to our customers. Build trust early during the customers’ shopping experience by injecting social proof in your mobile platform.
Improve Your Page Speed
Slo-mo is only useful as an Instagram experience and doesn’t have to breathe life anywhere in the world of eCommerce. Make sure your mobile pages open spot on without any delays. Delays in opening pages can leave a bad impact on your customers. A lot of customers would prefer moving to another website because yours take too much time to upload. Especially, if you want to boost engagement on your mobile platform, make sure that your pages open fast enough. Statistics suggest that as the page load time increases from 1 to 3 seconds, the bounce rate becomes 32 percent. Similarly, for a page load time of 6 seconds, the bounce rate is as high as 106 percent.
Design by Keeping Mobile in Mind
Make a ‘mobile-first’ approach your motto if you want to succeed in the field of mCommerce. Even though you’re creating an eCommerce website from scratch or modifying an existing one, mobile has to be on your mind. Many factors can’t be neglected, from making its responsive design to choosing the right colors that come across as useful even on dim-lit mobile screens. Since most customers are using their mobile phones to look up something on a search engine, Google tends to rank those websites higher that are optimized for a mobile phone.
Provide a Seamless Journey From the Web
While some of our customers might be new, your loyal fanbase must be using your mobile website or app for the first time. Remember to create your mobile design aligned to your web or an already established platform. For example, use the same color and position your logo in the same place as you do on other media. Similarly, provide the same kind of options and product categories. The best thing you can do is link your customers’ purchases and profiles across all platforms to establish a unified experience. Regardless of the device they use, they must find their wishlist and order history across all platforms.
Test and Improve
No matter what kind of changes you make to your existing website, be sure to test it. Watch how these changes unfold and monitor your customers’ responses based on it. An A/B test of your new mCommerce platform can help you decide which design or features are working better. Take a cue from the insights and improve.
Sail with the Wave of Mobile Commerce!
As mCommerce grows across the world, the profit-generating opportunities with it are also on the rise. Businesses that can capitalize on it can establish themselves as reliable in their customers’ eyes. The key is to get started, test, and improve on the feedback. But, don’t forget to pay attention to the order fulfillment process that forms the pillars of your business. Use a 3PL like Shiprocket for growing your mCommerce by 4X and win your customers’ hearts without worrying about a tight budget.