Artificial Jewellery: Sell and Ship Affordable Styles Globally

In the constantly evolving world of fashion, staying trendy without compromising bank balance is challenging. However, imitation jewellery is the perfect mixture of stylish, affordable, and versatile fashion jewellery. The jewellery industry allows fashion influencers to flaunt their jewellery designs and luxurious looks without paying expensive prices for real gold and diamond jewellery. From delicate earrings to necklaces, imitation jewellery has something for everyone.

But what exactly is imitation jewellery, and why is it becoming so popular? In this blog, you will explore everything you need to know about imitation jewellery and selling or shipping it online.

What Is Imitation Jewellery?

Any jewellery made of jewels and metals that are low-cost, such as brass, nickel, sterling silver, steel, silver, or gold water, is categorised as imitation jewellery. 

These materials are coated with gold or silver polishes to make them look high-end, and the craftsmanship involved in creating imitation jewellery, also known as costume jewellery, is advanced as it mimics high-value and design pieces. Imitation jewellery became a thing when people started resorting to options that could be both about looking stylish and still sit within their budgets. And with everyone wanting to accessorise themselves with something or another to look good, artificial jewellery is the next big accessory after watches and shoes.

Why Is The Demand For Imitation Jewellery Increasing?

Jewellery is a universal accessory and is gaining popularity, irrespective of race, religion, age, and even gender. Amongst all kinds of artificial jewellery, the likes of necklaces and chains, earrings, rings, bracelets, cufflinks, and studs gain more demand than others. Let’s see why imitation jewellery tops the minds of fashion more than costume jewellery:

1. Rise In Gold and Silver Pricings: Due to the surge in the costs of gold and silver, the demand for real jewellery has dropped drastically in the last couple of years, making real jewellery expensive and out of reach for many. Imitation jewellery is an affordable and a stylish option, making customers look rich without spending much.
2. Aggressive Celebrity Endorsements: Celebrities have a huge influence nowadays on fashion and upcoming trends, which makes imitation jewellery more desirable. Imitation jewellery dealers with larger capitals to work are now collaborating with celebrities to endorse their product range. When popular figures flaunt stylish and affordable imitation jewellery, it inspires their fans to follow, thus increasing its demand.
3. Creative Packaging And Social Media: Packaging makes a huge difference. Creatively packaging imitation jewellery grabs customers’ attention and increases sales when showcased on social media. Social media is a powerful tool as it showcases trends and influence consumer behaviour.
4. Unified Fashion Trend: Fashion is changing constantly, and trends change with seasons. Imitation jewellery allows customers to stay updated with latest styles and is proving to be a gender neutral accessory. It is an affordable way to keep up with the fashion trends while staying stylish. 
5. Skincare Awareness: People are becoming aware of their skin and how metals affect it differently. Imitation jewellery is usually crafted with skin-friendly materials, which makes it appealing for customers with sensitive skin or skin allergies. Imitation jewellery is the only option for people with metallic allergies, which further increases the overall demand.

How To Sell Imitation Jewellery Online?

If you’re a seller/home business owner looking to start an online ecommerce jewellery brand, here are a few steps outlined to help you sell artificial jewellery online: 

• Choose a niche: The jewellery market is a huge place to get started. Identify whether your consumers prefer ethnic or modern jewellery. Narrow down your niche, which can help you choose and target the right audience for you to stand out in the crowd.
• Choose An eCommerce Marketplace: Choose an eCommerce platform for your jewellery, like Amazon, Etsy, Flipkart, or your own website. Research where your target audience usually shops. Hence, get your products displayed on an eCommerce site to create more sales opportunities, especially if you’re selling on international borders.
• Promote Your Jewels: Use social media platforms like Facebook, Instagram, Pinterest, etc. to show off your products. Have high-quality pictures with engaging descriptions, collaborate with influencers, use marketing strategies, ads, etc., to attract customers and increase sales.
• Seamless Inventory Management & Shipping: The endgame for your imitation jewellery business is always in the post purchase experience. If your products are not in good condition and shape by the time they reach the customer, no amount of promotion could help recover them. Keep track of your stock and use inventory management tools or apps to help you stay updated. To ensure this that your products reach customers on time and in good condition, choose a reliable shipping partner that not just enables seamless international deliveries, but also facilitates security claims in case your customer rejects the product. Also offer different shipping and delivery options to customers with urgent orders or requirements.
• Provide excellent customer service: Build trust amongst customers by responding to their queries quickly and professionally. Positive feedback from customers helps build brand repute and increase sales. 

How To Ship Imitation Jewellery Across Borders?

Jewellery is one of those product categories that are smaller in size and delicate in structure. Before getting imitation jewellery shipped in longer transits, it is important to take note of a few things:

• Stringent Quality Check: Make sure that the product being delivered is undamaged. It is crucial to ensure your products have had a quality check before they’re packed, since jewellery is a fragile accessory, and if it is coarse from the inside, it is more prone to breakage than others.
• Secure Packaging: Use bubble wrap, sturdy boxes, and tamper-proof packaging for your imitation jewellery as it provides a higher resistance and thus a better protection from shock, vibration, and damage than tissue or foam cushioning types of packaging.
• Opt for insurance: Insured your high value shipments to avoid loss due to damage or theft. 
• Verify Delivery Addresses: Jewellery moving back and forth over long distances increases the risk of breakage or damage. To prevent this, check the delivery address and confirm the order before getting it shipped across the world.
• Provide tracking services: Provide customers with tracking details so that your customers can see where their jewellery shipment is in real-time. 

Conclusion: Imitation Jewellery: A Golden Opportunity for Sellers

Imitation jewellery is more than just an affordable alternative to gold and silver jewellery. The imitation jewellery market is full of potential and it one of the top five products exported from Indian shores to foreign borders. 

The imitation jewellery industry provides sellers a golden opportunity to focus on a diverse and expanding market. So, if you’re new to the business and looking for exposure to global shores, the best way to do so is to partner with a shipping company that not only helps you ship orders but also helps make eCommerce website integrations for your orders, enables unified tracking for multiple carriers at the same time, and has a security cover in place for deliveries gone wrong. 

Dive into the world of imitation jewellery, set up your online store, and reach out to customers globally!