Mobile marketing is an integral part of eCommerce businesses. It is clear that mobile web traffic has significantly increased and will surpass web traffic soon. This is major because people have started using their smartphones more than just phones. People are not using mobile phones for just calling; they are using them for everything from emailing to shopping on apps such as Amazon, Flipkart, etc.
If you want your eCommerce store to be successful, you need to start thinking about targeting smartphone users. You need to offer them the extraordinary experience of shopping via smartphones to optimize your sales and earn brand loyalty.
Modern internet usage has made smartphones supreme. We have started relying on our phones more than ever, which is what makes an effective mobile marketing strategy as precious as gold dust to any business. Also, mobile campaigns are inevitable for the eCommerce niche.
So, let’s understand how we can begin mobile marketing for our brands.
What Is Mobile Marketing?
Mobile marketing is broader than what we think it is. It is an umbrella term that covers a range of marketing tools, techniques and processes. On the most basic level, the target audience is anyone with a smartphone. However, you segregate according to your brand strategy and niche audience.
Your mobile marketing strategy is simply how you want to engage and reach out to your potential customers on their phones. It should be a multichannel strategy which will enable you to capture your audiences better. You can reach the users by SMS, email, social media, content marketing and many other ways.
A report states, “On average, people spend three hours and fifteen minutes daily on their mobile phones. In online marketing, it always pays to meet your target audience where they are. Increasingly that means connecting with them via mobile.”
Mobile Marketing Statistics
As we’ve seen, web usage on mobile devices is higher today than ever. Desktop users are reducing gradually. When you drill down further, you also discover that we now prefer smartphones for all activities.
According to Statista, “In the first quarter of 2020, mobile devices accounted for 56% of organic search engine visits. This makes mobile SEO and online marketing essential for small businesses with an online presence.”
It also said, “Opening emails is something we’re far more likely to do on a smartphone. Campaign Monitor research found that 68% of email campaigns now get opened on a mobile device. The number was just over 40% in 2015 and 30% in 2010.”
According to Broadband Search, “The average person spent 203 minutes consuming media via mobile in 2019. That includes browsing social media platforms, watching videos, and reading eBooks. It compares to only 128 minutes spent on the desktop.”
It further said, “What do organic search, email, social media, and video all have in common? They’re vital marketing channels through which companies can engage with leads and turn them into customers. For an ecommerce firm, mobile marketing must form a central plank of any digital marketing efforts.”
Mobile Marketing Strategies For eCommerce
Mobile Friendly Content
Web pages are one of the most critical resources for an eCommerce business. We must ensure that our content is mobile-friendly, from the landing page to the checkout page. This majorly focuses on creating a good user experience for all mobile users.
The content should fit nicely on the smartphone screen and load quickly on the device. All in all, you’re looking for a responsive design which best showcases your products.
Text Message Marketing
Text messaging is still an excellent marketing channel for eCommerce businesses to explore. The open rate of a text message is still higher than an email’s. Just think about how often you leave a message unnoticed or unopened.
So, if you need to text your target audience, don’t wait!
Videos
Most mobile users consume video content at a prodigious rate. Marketing videos are also a highly effective way of influencing the purchase decisions of your prospective customers.
According to a report, “85% of millennials say they’ve bought a product after watching a marketing video. There are loads of options for using video as part of a mobile marketing strategy. YouTube ads or product explainer clips on your website are prominent examples. Videos are also a great way to engage with your audience via social media.”
Personalized Campaigns
Personalization is extensive in digital marketing. It more or less means creating brand resonance for your business and reaching your niche customers. It is for the audience when they feel that this brand is for me.
Marketers have figured out in the past few years that the audience doesn’t like to be treated as just another person. So, now businesses spend a lot of time and effort creating campaigns that have a personal touch and would make customers feel like it is the brand for them.
Businesses can achieve this in many ways, such as SMS, email marketing or social media. The mission is to make them feel that you are only talking to them.
For a smoother post-purchase experience, same/next day delivery are now unavoidable. This increases repeat purchases and hence enables businesses to increase their sales. Shiprocket is one such platform that helps you manage and deliver all your orders from a single platform. It is a complete customer experience platform for SMEs, D2C retailers and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs.
Shopify can also be easily integrated with Shiprocket & here’s how-
Shopify is one of the most popular eCommerce platforms. Here, we show you how to integrate Shiprocket with your Shopify account. You receive these three main synchronizations when you connect Shopify with your Shiprocket account.
Automatic Order Sync – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system.
Automatic Status Sync – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel.
Catalog & Inventory Sync – All the active products on the Shopify panel will automatically be fetched into the system, where you can manage your inventory easily.
Auto Refund- Shopify sellers can also set up auto-refund, which will be credited in the form of store credits.
Abandon Cart Message Update Via Engage- WhatsApp message updates are sent to your customers about incomplete purchases and drive additional conversion rates of upto 5% using automated messages.
Final Thoughts
Mobile marketing is paramount for an eCommerce business. It is now clear that incorporating this into your marketing plan will help your business grow exponentially. It’s time to write more mobile-friendly content and use more interactive videos and personalised campaigns to capture all your prospective customers.
