eCommerce Email Marketing Best Practices
When it comes to eCommerce, one thing that is real is competition. It doesn’t matter how big your company is or what products you are selling; you will face competition as a retailer. In order to attract customers and drive new business online, you need to build in brand loyalty through innovative ways. This is where email marketing comes into play.
Email communication is one of the cost-effective strategies for luring customers which has great potential of providing great returns on your investment. However, on an average, the inbox can only receive 90 emails on a daily basis. By coming up with innovative personalized emails, you can add more color to your eCommerce marketing.
Convert Events and Milestones into Festivals
Marking out events and milestones like festivals can help create a level of appreciation among customers. You can promote your products through these emails and offer discounts and promotional offers to attract customers.
In the same way, sending personalized birthday or anniversary mails is an effective way to tell customers that you care for them. It can also turn out to be an extremely effective eCommerce marketing plan.
As per few reports, birthday emails have more than 179% higher unique click rates and 342% higher revenue per email. They also have 481% higher transaction rates. It’s important to notice that along with wishes, you send some personalized offers to the customers for better conversion rate.
Educate Your Buyers
When someone buys a product from your eCommerce store, what’s important for you is to educate those customers more about the product they bought. Email marketing should not be only used for cross-selling of the products. Of course, that’s a good way to generate sales, but building customer relationship should also be a part of your marketing strategy.
Send Reminder Emails
There could be instances when your buyers are looking for some products that are out of stock at that particular period of time. The reminder emails would be an interesting way to let your users know about those products as soon as they are back in the stock.