Here’s everything we shipped in August 2026 – a rebuilt seller dashboard, ocean freight booking, a new C2C international app, major checkout and engagement updates, and the launch of Fastrr Ads, our new AI-powered ad platform for D2C brands.
The seller dashboard has been rebuilt around the questions sellers actually ask: where are my shipments, what’s at risk, and where am I losing money. It’s now organized into four focused views – Performance Overview, Shipments, Pickup Performance, and Delivery Performance – each with period-on-period comparison and payment-mode filters.
One screen to spot the leak – and act on it the same day.
Repeat buyers are now tagged directly on the order list. Hovering the tag opens a Customer Profile card without leaving the Orders page – showing last order date, total orders placed, and a delivered/cancelled/RTO count for that buyer over the last 6 months. A View All Orders link takes you straight into their full history.
Recognise your loyal buyers – and spot the serial-RTO ones – before you ship.
The New tab now has two dedicated sub-tabs. Duplicate Orders auto-surfaces orders that match on phone, address, SKU, and quantity so you can review before shipping. On Hold gives you a parking space for orders you’re not ready to fulfil. Cleaner queues, fewer accidental double-shipments, and full control over fulfilment sequencing.
Select multiple orders in the New tab and update weight and dimensions for all of them in one action – no Excel upload, no screen switching. Select orders, go to Bulk Actions, choose Update Package Details, enter dimensions and weight once, and apply to the whole selection.
Cashback now works on a structured, time-bound model with full visibility for sellers in the Seller Panel.
Fairer incentives, clearer balances, and far fewer cashback support tickets.
Delay updates on WhatsApp are now sent to buyers across all sellers, not just those opted into Notify. A message is triggered when the EDD on a shipment is revised, when Shiprocket receives a delay update from the courier, or when a shipment is not marked Out for Delivery by its EDD date. Buyers hear it from you first – fewer WISMO tickets, fewer anxious calls.
The first full version of the Marine (Ocean Freight) journey is live. Sellers can now quote, book, document, and track LCL and FCL ocean shipments end-to-end from the Seller Panel.
Ocean freight, booked and tracked in the same panel as the rest of your shipping.
Marine customers can now start a shipment through an agentic workflow without logging in. Describe the requirement in plain language, AgentX fills in the booking details, and a one-time phone verification confirms the shipment and creates the account in the same flow. Signup is no longer a barrier to the first shipment.
v1.0.0 shipped on 27 July 2026. Shiprocket Connect is a mobile app for individuals shipping internationally – gifts, documents, personal belongings, and parcels – managed entirely from a smartphone. v1 includes OTP-based passwordless signup, KYC verification via PAN and Aadhaar upload, and a guided booking flow through to confirmed booking.
A set of changes that expand European coverage while keeping shipments compliant and free of surprise costs at the destination.
The full Cargo booking flow is now available on mobile web – quick rate estimate on the home screen, courier selection with rate and TAT compared side by side across Surface and Air, address and package capture with running charge visibility, pickup scheduling, and label download immediately after booking.
A newly designed Cargo tracking page with a visual journey map showing origin, destination, and the shipment’s current position on route, a milestone progress bar across all key stages, and a detailed shipment timeline alongside order details including weight, number of boxes, and payment mode. Fewer tracking calls, and a page you can share with your own customer.
Appointment-based deliveries now run with far less manual handling, backed by a dedicated dashboard. An ABD Auto-Tagging Agent handles intelligent appointment-flag detection with automatic charging and seller notification – 99% data accuracy observed. A new Appointment-Based Shipments dashboard brings all appointment shipments into one view with status, appointment date, shipping details, and EDD.
Shoppers can now choose to have an order repeat automatically at a set interval – weekly, monthly, or whatever suits the category. Sellers configure intervals and subscription discounts per product and variant. The shopper subscribes once at checkout, and repeat orders run with zero re-order effort. Best suited to consumables and replenishment categories – beauty, nutrition, pet, grocery.
Quick Pay remembers how a shopper last paid and puts that option at the top of the payment screen. A redesigned card UI cuts the friction out of manual entry. Early internal tests show a better prepaid mix.
Payment failures are the biggest silent leak in checkout – the shopper had intent, the money just didn’t move. Order Recovery catches that moment and immediately offers COD as an alternative. An abandoned cart becomes a confirmed order in the same session.
The cart now carries three nudges to push average order value without touching the margin structure. Steal Deal drops a time-bound offer right in the cart to trigger one more add-to-cart. Prepaid discount milestones show a progress bar for how much more is needed to unlock the next discount tier. Coupon and savings visibility surfaces applicable offers before the shopper hesitates.
Instagram is now a complete customer engagement channel in Engage. Flow Builder lets you build interactive flows that respond to user input. Users can raise tickets inside a flow, auto-assigned to the right agent via the Engage dashboard. Post comment automation and story mention reply automation handle brand interactions at scale, with chat automation linking DM conversations directly to Care for seamless agent handoff.
Sellers can now send a payment link against an abandoned checkout and close the order over WhatsApp chat. Risk profiles and tags let you restrict payment options to prepaid-only for high-risk buyers.
Sellers can connect Judge.me natively with Engage to trigger WhatsApp messages across the review lifecycle – review requests post-delivery, and gratification or apology messages on review submission. No manual follow-ups, more reviews collected, and Judge.me’s own publishing rules are still respected throughout.
The Custom API in Engage360 lets sellers programmatically send Meta-approved WhatsApp template messages at scale for custom use cases and third-party integrations. Template creation and approval stay controlled in the Engage dashboard. Supported variables include images, video, documents, and CTAs.
An AI shopping assistant that sits on the storefront and answers product and order queries in real time, gives personalised product recommendations, supports real-time multilingual conversations, and deflects support load away from human agents. Currently in build – early data from live stores already shows chat-attributed revenue and support queries resolved without an agent.
AI calling is being built for two high-value moments in the order lifecycle – abandoned checkout recovery and COD confirmation to verify buyer intent before dispatch and cut RTO.
Fastrr Ads is a new product from Shiprocket for brands running performance ads who want more out of every rupee. It brings ad performance, creatives, competitors, and audiences into one place – no agency, no separate tools. Because it’s built on Shiprocket’s buyer network data – real purchase behaviour, COD patterns, and RTO history across millions of orders – it gives you targeting signals Meta’s own tools don’t have.
Rolling out to merchants across the Shiprocket ecosystem over the coming weeks. Explore Fastrr Ads →
A broad release across the Twenty2 AI voice platform – more self-serve, more accurate, and faster on call.
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