icon Recharge Now for ₹1000 & Get ₹1600* In Your Wallet. Use Code: FLAT600 | Limited Period Offer On First Recharge

*T&C Apply.

Signup Now



Follow Us

Everything You Need To Know About Social Commerce [Infographic]

April 30, 2019

2 min read

Social media platforms like Facebook, Instagram etc. are no longer limited to just connecting people. There are a plethora of opportunities that these platforms are offering. And one of the most interesting of them all is eCommerce, or popularly known as social commerce.

What is Social Commerce?

Social commerce means selling products to customers through social media. Networking websites like Facebook, Twitter, and Instagram work as a means to promote and sell products and services. This process is streamlined, and with the help of chatbot checkouts and autofill delivery and payment details, the purchase can be done easily within just a few clicks.

A social commerce campaign’s success is measured by how consumers interact with social marketing activities through likes, shares, and retweets.

Marketing professionals create interactive messages and post them online to promote online sales and other initiatives. Some of the social commerce marketing tactics include:

  • Using celebrity endorsements
  • Offering promotions and giveaways
  • Linking shopping cart and checkout directly
  • Invite users to vote for different choices, flavors, and styles
  • Offering personalized buying options
  • Using attractive and interactive graphics and images to invite clicks
  • Using videos to show the product in different angles and in use by users
  • Using and posting user-submitted feedback, photo, and commentary

Sounds interesting, isn’t it? Here’s an infographic with everything you need to know about this phenomenon.

Social Commerce Infographic

Custom Banner

Calculate Your Shipping Costs Now

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Top tools to track user activity and personalising experiences

Boost eCommerce Success with User Tracking and Personalisation

Contentshide What is the Importance of User Activity Monitoring and Personalisation? Top Tools to Track User Activity and Personalise Experiences...

July 19, 2024

7 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

India's EXIM Policy

What is India’s EXIM Policy? Features, Incentives, & Key Players

Contentshide Exploring the Meaning and Significance of India’s EXIM Policy Historical Background: Export-Import Policy (1997-2002) Key Features of India’s EXIM...

July 19, 2024

13 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

airport of discharge

What is the Airport of Discharge on an Air Waybill?

Contentshide Understanding Airport of Discharge and Airport of Departure The Airport of Departure The Airport of Discharge Locating the Airport...

July 19, 2024

6 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Ship with confidence
using Shiprocket

Ship with confidence using Shiprocket

Trusted by 270K+ eCommerce brands like yours.