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9 Top Selling eCommerce Products During Holi 2024

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

March 13, 2024

7 min read

It’s that time of the year again. We are talking about the festival of colors, smiles, and happy faces all around–Holi!

Apart from bringing positive vibes in the air, Indian festivals bring along a guilt-free splurging phase in the customers. Just like any other festival, Holi too encourages people to shop across all channels, be it from an eCommerce website, marketplace, or a brick and mortar store. And this is the best time for eCommerce companies to expand and experiment with their product range.

Top Selling products on holi

Before getting into the details of what the top-selling products during Holi are, let us understand how important it is to ship your products safely to the customer’s residence. Holi comes with a lot of water balloons and colors splashing all over the place, so you need to pack your products in a way that they aren’t damaged while reaching your buyer. Know all packaging tricks and tips here

And in case your shipment is damaged, it is important for you to have shipping insurance. Shipping insurance is a service given by the insurance companies to protect from financial losses to the parcel senders whose couriers are lost, stolen, or damaged in transit. You can avail from various insurance covers, selective cover or blanket cover ranges from Rs5000 to Rs25 lakhs for lost or damaged shipments with Shiprocket. You need not worry about losses once you’re on board with us.

While people mostly want to celebrate and buy anything that they like, few products sell better than others during this period. Let us look at the top-selling products during Holi this year in 2024 that can fetch you higher sales.

Top Selling eCommerce Products During Holi

Herbal Colours 

The first thing on the list that will sell the most is colors. With increased awareness about the toxic chemicals in synthetic Holi colors, more and more people are looking for alternatives. People, nowadays, are also more concerned about the environment, hence selling natural colors will be a blessing for your business. These colors are eco-friendly and are derived from natural dyes that are sourced from flowers, wood, barks, and even roots of various plants.

Water Shooter or Traditional Water Syringe

Businesses can maximise their seasonal sales with nostalgic water shooters or traditional water syringes, famously known as Pichkaris. These are some essential Holi products customers usually get their hands on during the festival. You may capture the essence of the warm season and drive sales by stocking up on Water Shooters, a popular item for celebrating Holi. Kids especially love the water syringe, and it is often a must-have for customers who do Holi shopping for their children. Put this fun, classic, and beloved Holi product on your selling list to give your customers the chance to relive joyful memories. Pichkaris are often available in many shapes and sizes and sold at different prices. 

Water Balloons

READY, SET, SPLASH! The joy of throwing water balloons at your loved ones on Holi is unmatched. Customers want more than one item to elevate the fun of Holi. They wait to indulge in this age-old tradition of smashing water balloons at each other, making it a hot-selling item on Holi. Highlight the fun and excitement of engaging in a playful water balloon battle and encourage your customers to enhance their Holi experience by offering them this playful Holi product. You can offer your customers packs of 50, 100, or more water balloons in assorted colours. 

Additionally, with sustainability becoming the new anthem for customers, you may consider selling eco-friendly variants of water balloons. Manufacturers use biodegradable and non-toxic materials like silicone or natural latex rubber to make these water balloons. Some reusable water balloons also use fabric or other sustainable materials as their base. These materials can decompose naturally and are safe for the environment, reducing pollution and waste.

Water Balloon Filler or Pump

Become a friend-in-need for your customers and help them out with their Holi preparations by offering Water Balloon Fillers or Pumps. People like to prepare for festivals in advance, and Holi is no exception. Stress the convenience of pre-filling water balloons with a pump or filler a night before or a few hours before beginning the festival. You may promote these tools as indispensable for anyone wanting to participate in the enjoyable community water balloon skirmish. This Holi product adds more efficiency and excitement to your customers’ festival plans.

Stain-repellent Clothing  

Holi is bound to come with a lot of stains. The clothes we wear while playing with colors can’t ever be worn again. To help your sellers with reusing the same clothes, particularly, to help the mothers in removing tough stains from their kids’ clothing, start selling stain-repellent clothing for this period. Trust us, it will sell like hotcakes! Imagine your customers spilling water all over their clothes, but instead of mourning, they can be relaxed as they will be wearing stain-repellent t-shirts. The material used in the clothing will consist of durable water repellent coating, which makes liquids slip right off. 

Skincare & Haircare Products

The festival of Holi can be a little harsh on our beauty regimes. While colors can damage the skin, harsh sun and chemicals present in the colors (unless we are using herbal colors) may damage the hair. In such a case, skincare and haircare products are an absolute must for all. Products such as sunscreen, hair oil, petroleum jelly, lip balms, cleansers will be in high demand before the upcoming festival. So, if you start selling these products, you will see an increasing number of sales.

Waterproof Gadgets & Accessories

How beautiful would it be to capture a plunge into the colorful waters? And what if your customers want to play some music while playing with colors and water? They would want to buy waterproof gadgets. You can start selling products like waterproof mobile cases, waterproof watches/fitness bands, waterproof Bluetooth speakers, GoPro cameras, waterproof camera pouches, waterproof earphones, and many more. Let your customers enjoy Holi without worrying about any of their gadgets.

Holi Gift Hampers

Gifting near and dear ones during festivals have been an old tradition. Selling gift hampers right before the festivals is surely going to be a hit. The hampers can consist of Gujiyas (a popular sweet made during Holi in Indian households), dry fruits, herbal colors, chocolates, cookies, etc. Make sure the gift hamper you sell can be given to people across all age groups.

Thandai Essence

Shoot up your Holi season sales by offering the authentic and delicious Thandai Essence. Customers may prefer or use this traditional cooling drink during summer, but its importance and demand increase manifolds during the Holi festivities. The long-celebrated drink kicks in nostalgia and immediately transcends people into the Holi vibe. Thandai, which is a concoction of milk, almonds, watermelon seeds, fennel seeds, peppercorns, rose petals, cardamom, khus seeds, saffron, and sugar, dates to 1000 BC and is one of the oldest drinks in our country. It also has mythological importance attached to it and is even mentioned in our scriptures, making it a revered drink on the auspicious Holi festival. Add to your holiday season profits by featuring Thandai Essence in your online or offline stores, while capturing the authentic flavours and homemade love. This will help your customers effortlessly recreate this exquisite drink to make their Holi celebrations more fun.

Now once you have decided on what products you want to sell through your online store, it’s time to decide on a shipping and logistics partner. You can choose Shiprocket to ship your products across 24,000+ pin codes in India and 220+ countries worldwide. Moreover, you get to choose among 25+ top courier partners that will suit your business the most. 

Hope you have a colorful and fantastic Holi!
Happy shipping!

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2 thoughts on “9 Top Selling eCommerce Products During Holi 2024

  1. Calculate Your Shipping Costs Now Rates for shipping a 0.5kg prepaid packet from 208001 to 212659
    Air Mode
    *Rates shown are for 1/2 kg shipment and are inclusive of GST
    Within City Within State Metro to Metro Rest of India North East, J&K COD Charges
    Minimum Price ₹24 ₹27 ₹33 ₹33 ₹33 ₹27
    Maximum Price ₹78 ₹80 ₹75 ₹84 ₹96 ₹57
    reality —-
    Rates for shipping a 0.5kg prepaid packet from 208001 to 212659
    Air Mode
    S.NO. COURIER PROVIDER RATE (INR) SHIPROCKET RATING
    1 Ecom ROS 72
    (3.8)
    2 Delhivery 38
    (3.4)
    Surface Mode
    S.NO. COURIER PROVIDER RATE (INR) SHIPROCKET RATING
    1 Delhivery Surface Standard 38.4
    (3.5)
    2 Delhivery Surface Lite 90.4
    (3.5)
    3 Delhivery Surface 161
    (3.3)

    1. Hi Vikash,

      The pricing mentioned is minimum on our Pro plan and the price varies from one courier partner to other.

      Thanks and regards,
      Srishti Arora

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