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Understanding the Advantages of a Multilingual Website

Rashmi Sharma

Specialist Content Marketing @ Shiprocket

January 25, 2021

6 min read

Do you have an online store? Are you thinking of ways to attract new customers worldwide? If yes, having a multilingual website should be your answer. With 72 percent of consumers across the globe searching for websites in their language, creating a multilingual website should be at the top of your expansion plan. 

According to a survey, consumers who purchase from an online store usually prefer to buy from a site in their native language; people only shopped from websites that helped them make buying decisions easy and translate into various languages. 

The statistic shows the most spoken languages worldwide is English as there were around 1.27 billion people worldwide who spoke English either natively or as a second language. Even if most people speak English, trust is much higher when purchasing in their native tongue. If that statistic wasn’t enough to spur you into action, check out the top benefits of multilingual websites here.

Benefits of a Multilingual Website

A multilingual website helps people for obtaining information or for buying goods and services in their native language. Research shows that over 56.2% of consumers are willing to pay more if the website’s story is in their native language.

For many, making online purchases from a website in a different language requires a significant leap of faith. People tend to feel more comfortable when they can read and comprehend website content in their language, increasing a user’s trust in the website. 

Build Trust 

When it is about a multilingual website, there are various things that you should consider while designing. Once you have a clear idea about the local language and purchase preferences, you have to work on a multilingual website to adjust to different functionalities. People tend to feel browse on a website and place more trust in brands that offer information in their language. If they can read and comprehend website content, it dramatically increases users’ confidence in the website. 

Plus, when you design a multilingual website in their native language, this proves to them you are customer-focused. A website that is appropriately designed also overcomes potential cultural barriers by allowing users to access content in a native language that puts them in a comfort zone due to their ability to navigate and interact with the website.

Increase Sales 

According to Statista, e-retail sales during the year surpassed 3.5 trillion U.S. dollars worldwide, and the e-commerce market will grow even further in the future. Adding a new language to your website can increase your sales as having a multilingual website will attract new users from other countries. This is a tremendous opportunity for anyone with an online store and interested in doing business overseas.

Once you reach new audiences based in different countries, you can look forward to a boost in sales. As globalization excels and access to internet connection and smartphones are on the rise, imagine how well your online store would do in the overseas market. 

If you translate your site into a foreign language such as Mandarin for Chinese people, Spanish for your Spanish-speaking audience, you’ll be opening up vast new markets for your product or service. In India, you have different regional languages. You can design a multilingual website supporting various languages such as Bengali, Marathi, Urdu, Tamil, Gujrati, Punjabi, Odia, Malayalam, and you can add more options to your site based on the targeted region. 

Expand Your Reach

With a multi-language website, you can expand the reach and approach to a much wider audience. After all, you need not stick to just one target group, and you can address more consumers at a time. If you are currently targeting Hindi and English-speaking prospects, why wouldn’t you double that number by building a multilingual website? Don’t forget that India has over 1.38 billion people who could potentially become your customers. The same goes for other foreign countries such as China, UAE, Japan, Brazil, Russia, the USA, or Germany.

Translating your eCommerce website into multiple languages is an excellent way to expand your reach to a global audience. Your goods and services will be reached to more people if you localize content, which will increase the online audience’s size. A multilingual website will enable you to expand your reach to even international markets and reach new target audiences in your own country quickly and effectively.

Improve SEO Ranking

For your online business’s success, you need to work on its ability to rank higher on Google search results. With a multilingual website, your website can significantly influence search engine platforms in other countries. For example, in most countries, search engines such as Yahoo, Bing, Google play a significant role. However, some countries have their own native language search engines, and only with a multi-language website, you can make your space in their local search engines. 

With a multilingual website and proper SEO efforts, your website will show up on their search results, gaining you access to a new market, which means business expansion. Having a multilingual website will give you an edge over your competitors because your website features content in more than one language. It will make your site stand out in a crowd and propel visitors more likely to remember your site than your competitors’ websites. 

Beat Competitors

The internet is flooded with sorts of online stores trying to make an impression on the target audience. Having a multilingual website might just be the way to beat your competitors. Yes, it can lift your business above other companies. Providing a multilingual website to users helps establish your company before any other brands start associating with your targeted customers. This will be a point of difference that enables you to gain a place for your brand in different markets. It sets you apart from your competition. 

When understanding your website content in their language, customers from your own country and other countries are more likely to share it with like-minded people will create familiarity with your brand. Plus, a multi-language website adds credibility to your brand. And you can truly become a trusted brand once you add a multilingual function to your website. Similarly, by placing content on your website in the local language, make customers happy and appreciate your understanding of their culture, earning their trust, and beating your competitors.

Use the best practices for developing a multilingual website for your eCommerce business to offer the best experience to the users through localized content and the best performance of the website.


There are so many benefits of having a multilingual website for your eCommerce business. Simultaneously, most large eCommerce companies are indeed using multi-language websites to secure an international foothold. However, having a multilingual website will become an essential part of an internet presence to localize your brand.

To get into new markets and do business successfully worldwide, start adding multiple language versions to your website today. Who knows what customers you could be looking to target in the next year?  To ensure the effective implementation of localization practices, start utilizing a professional multilingual website for your business.

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