What are your product images sending? Are they able to tell a tale about your product’s features? Or are they telling a different story, in which details are misconstrued, and the quality is shoddy? When Amazon product photography services are offered, a picture is worth a thousand words, and its value multiplies.
A great product is considered as good as advertised in the age of digital marketing. Customers are constantly on the lookout for time-saving shortcuts. As a result, the picture of the product is the first thing that comes to mind for them. The photos serve as a proper endorsement of the product while driving traffic to your ECommerce store. Here are some suggestions and tactics to maximize your Amazon product listings, whether you outsource your Amazon Product Photography Service to other companies or do it yourself.
Focus on Amazon’s Technical Requirements before Shooting
When it comes to Amazon product photography, you must understand that several technical standards must be met. First and foremost, your picture files must be saved in TIFF, JPEG, GIF, or PNG format. It’s a good idea to double-check your camera settings before starting the photo session. It’s easier to reduce blurriness and edit later in other photography tools if you take photographs in RAW mode. Your photos should be 1000 pixels wide (either in Height or Width). You also don’t need to include any dashes, spaces, or special characters in the name of your image. Understand the naming protocol for Amazon product photos; include the product identifier (such as ASIN, SKU, etc.) followed by a period, followed by the file extension.
The use of Product Positioning and Image Quality
Most photographers are unaware that when their photos are published on Amazon, they will be cropped to fit into a square frame. It is preferable if you allow some space so that they can do it within the frame. Always attempt to stay one step ahead of the game. Cropping will not affect the image’s overall quality in this way. Make the most of the area by maximizing the frame and avoiding overcrowding the goods. When it comes to introducing the ‘padding’ functionality, there are several points of view. Certain sellers prefer colorful paddings, whereas some prefer white backgrounds. A white background is frequently chosen to create a clean, sharp, and professional appearance.
There are some strategies that beginner photographers on Amazon can use to improve the quality of their captured photographs. It is suggested that you take high-quality pictures of your goods to be aesthetically appealing. One of the most significant elements affecting the quality of product photos is poor lighting. Unwanted shadows can make a product appear undesirable, causing the buyer’s interest to wane. To obtain professional photographs, the photographer can choose whether to employ studio lighting or natural light. It’s better to do it yourself in the space you’ve been given to find out which angles work best with the lighting at a particular time of day.
Save your Time and Learn about Amazon Features
You may encounter ‘300 DPI’ or anything similar when uploading photographs to your listing. There’s no need to think about this when uploading your photos because it only applies to printed photos, not the upload quality ones. Furthermore, because posting your images to the listing can take a long time, it’s a good idea to do other micro-tasks while they’re uploading. If the process takes too long, don’t reload your browser unless you’re having problems with your internet connection.
Amazon Seller Central tools can help you improve your product listings. These traits are something sellers should be aware of. Once the photographs are uploaded, Seller Central compresses and processes them automatically. You don’t re-compress them. Because Amazon inserts the logo into your product listing, it’s best to avoid using photo-editing tools.
Listen to Experts Round Up
People who mastered the Amazon Product Photography service leave glowing testimonials. They advise doing whatever you want with the camera rather than Photoshop. The more work done with the camera, the more faith the customer will have in you.
A prominent creative director tells the audience that a successful Amazon Brand Image has three ingredients: intelligibility, conveyance, and style. The images for your goods must be clean and straightforward to be understood on any medium. They must express the correct message while maintaining the suitable style for your photographs to be high quality and appeal to a broad audience.