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Blogs by Sanjay Negi
What Does India Export to China? Top Products & Trade Insights
When people talk about global trade, the India–China relationship often sounds complex and politically charged. However, beyond the headlines lies...
Email Cadence: Optimise Timing, Frequency & Engagement
Ever opened your inbox and felt instantly overwhelmed? Or wondered why some brands always stay top-of-mind without feeling annoying? The...
Phygital Commerce: Blending Digital & Physical
Have you ever searched for a product online, checked it in-store, and then completed the purchase later on your phone?...
Building a Circular Supply Chain: A Practical Guide
Introduction Think about most products around you. They follow a clear path: resources are taken from the earth, products are...
Moment Marketing Explained: How Brands Win with Real-Time Relevance
Introduction Imagine scrolling through your feed when a big event happens, perhaps a power outage during a major sporting event....
Unlock Growth with Customer Centricity
Introduction Have you ever had an experience with a brand that just felt right? Like they truly understood your needs...
What Is Reach in Marketing? Types, Examples & Importance
Launching a great product or service is only half the job. The real challenge lies in making sure the right...
Brand vs. Performance Marketing: The Duality of Growth
In the dynamic world of business, especially online, marketers often find themselves at a crossroads. Should they focus on building...
India’s Exports to Bangladesh: A Vital Trade Link
The relationship between India and Bangladesh extends well beyond shared history and culture—it is anchored in deep economic cooperation. Trade...
Pre-Orders in eCommerce: A Complete Guide for Online Sellers
Imagine a queue forming for a product that hasn’t even launched yet. That’s the power of pre-orders — a system...
Demand for Customised Products: Trends, Benefits & Logistics
There was a time when choosing between two colours felt like a luxury. Today, consumers expect much more — they...
GST Impact on Logistics: Benefits & New 2025 Updates
Not too long ago, transporting goods across Indian state borders meant dealing with multiple taxes, long queues at checkposts, and...