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15 Best Products To Sell On Amazon For Beginners

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

March 13, 2024

16 min read

If you are thinking of making money by starting a business, but don’t have sufficient funds to rent out or buy a commercial place, the first thing that comes to mind is an online or eCommerce store. Today, selling online is the most lucrative business because it’s the most trending and convenient way of shopping for people worldwide. Now, as you enter the eCommerce sector with your brand, you have two options: promoting and selling through your website or selling through known aggregator channels like Amazon, Flipkart, Myntra, Nykaa, and more. These channels give a solid base to market-test new products or sell your popular ones. These big online platforms already have a staggering number of customers flocking by almost daily. So, you can tap into an existing customer base in these online marketplaces to introduce your products. 

However, there’s a visible competition among these aggregator sites as well. One platform may be better for beginners or startups than others. Amazon, when compared to other aggregators, is the best-selling platform for new sellers. Newbies can expect to make quick and good profits as soon as they step into the Amazon marketplace because a large number of buyers trust Amazon for their shopping needs. It’s almost like a reflex to open the Amazon app on your phone when you need to buy something. 

But what are the best products to sell on Amazon for beginners? You may be flooded with such questions when you’re trying to join the millions in this marketplace. These are the right questions to ask before listing your products on Amazon. The platform’s popularity alone can’t assure you sales for any kind of product. This article will help you sort out this confusion and guide beginners on how to determine the best products to sell on Amazon to make huge profits.

Best Products To Sell On Amazon

Determining What to Sell on Amazon

Mostly, product categories like electronics, household and kitchen, home decor and DIY, hair care, beauty, fashion and apparel, office supplies, pet care, health and fitness, and baby items trend on Amazon. They sweep in considerable profits for sellers. Here we list of the 15 best-selling products for beginners:

1. Bed Sheets and Pillow Covers

Look for trending designs and materials like linen, hypoallergenic bamboo, or Egyptian cotton that tend to attract quite a few buyers on Amazon. Currently, there is a rising demand for comfortable, stylish, and durable bedding. Moreover, if you look at the global bedding market statistics, experts valued the market size at USD 104.64 billion in 2023 and expect it to grow at a 7.4% annual growth rate between the 2024 and 2030 forecast period. So, as a beginner, you can consider selling bedding sets on Amazon to push your sales and scale profits. Don’t forget to mention the high-quality materials of your bedding, and put up high-resolution images to charm your customers and beat your competitors. 

2. Mattress Toppers

Another product that makes sleeping easy and cost-efficient for people is a mattress topper. A lot of people want to avoid buying a new mattress, and hence, they opt for a cheaper alternative. They can find these mattress toppers in a variety of materials, sizes, and thicknesses to fit their old mattress. Selling this product might turn fruitful for novices as research suggests that the estimated global mattress toppers market growth rate is 7.2% during the 2023-2031 forecast period. The market will reach USD 1.7 billion by 2031. 

3. Probiotics

We’ve seen the health industry boom ever since people have turned health or diet-conscious. The impact of this change in people’s perspective towards health is evident with Amazon shoppers shelling out around USD 130 million on vitamin and mineral supplements in a month. Gym trainers and dieticians are suggesting more products that enhance their clients’ gut health. Especially people in the 30-40 years bracket or in their middle age are facing gut or digestive issues these days and choosing a gut-friendly diet. Probiotics are a widely popular product in this marketplace and generated nearly USD 75 million in monthly revenue on Amazon in 2023. Find a good quality probiotic, and don’t hesitate to list this hot-selling product on Amazon.  

4. Yoga Pants

Clutching to their fitness regimes and health goals, people now adorn their wardrobes with fitness wear. In recent years, Yoga has become a part of many people’s workout routines worldwide, and it has naturally spiked the demand for yoga pants. The statistics will illustrate this better; Market research reveals that the global yoga clothing market size reached USD 25.74 billion in 2022 and is set to grow to nearly USD 46.67 billion by 2030. Use this opportunity to bring premium quality, stylish, and comfortable yoga pants to the platform and make staggering profits. 

5. Dog Toys

As we see it today if people can leave their wealth and properties to their dogs, they definitely won’t flinch before buying accessories or toys for their beloved pet. Pampering pets has taken on a new face and goes way beyond providing for their basic needs. Dog toys fall under the category of pet supplies and are a popular niche on Amazon. 

A consumer trends survey by Jungle Scouts depicts that 53% of pet keepers buy pet care items at least once a week. 35% of pet owners prefer shopping for pet products online, and 24% of pet lovers most frequently buy pet products on Amazon.

The pet supplies and toys category is quite fragmented, with many types of products to choose from. So, if you deal in pet products or want to start selling them, Amazon is your best bet for increasing existing sales or getting new ones. You’ll find a readily available huge customer base in this marketplace where shoppers come for ease of buying, wide variety, and reasonable pricing.

6. Baby Care and Toys

Baby products are and have always been a necessity. The knack for buying social media-worthy or fancy baby wear has further fueled the demand. Parents like to spend on baby stuff all the more now for their toddlers or gifting purposes. So, baby products will always have a hot selling spot on Amazon due to their everlasting demand. Experts estimate that the global baby products market size will reach USD 72 billion by 2032. This is also a highly fragmented market, from baby clothes, toiletries, and hair care to toys. 

7. Water Bottles

People need reusable water bottles or tumblers in their daily lives, from children carrying them to schools to fitness enthusiasts taking them to gyms. Take the famous Stanley Tumbler’s case; it went viral, and sales boomed on Amazon. Buyers look for creative alternatives to mundane water bottles. Moreover, Market research suggests that the global reusable water bottle market, valued at USD 9.28 billion in 2023, has the potential to grow at a 4.4% compound annual growth rate between 2024 and 2030, thanks to the environment-conscious consumers. 

Reusable water bottles or tumblers are one of the best items to sell on Amazon for beginners, as the demand for sustainable products is high and people love to buy their daily-use products from Amazon. 

8. Exercise Mats

The pandemic created a buzz around exercise mats as more people did their workouts at home. The safest and most convenient way to shop during that time was Amazon. Due to this demand, exercise mats have become a profitable product in the Amazon marketplace. Many people use these exercise mats at home or even in fitness centers. The global market size of exercise mats, projected to exhibit a 7.1% growth rate and reach USD 5.81 billion by 2033, shows the increasing demand for these mats in the market.  

9. Women’s Handbags

Women love to buy bags for different occasions and often have a collection to match their outfits. They can easily find their preferred styles within their budget at various online stores.   A market data report projects that online sales for the handbag industry will grow at an 8.8% compounded annual growth rate in the 2021-2028 forecast period. Handbags are one of the most frequently bought fashion accessories by women on Amazon. So, women’s purses are among the best products to sell on Amazon for beginners. 

Try distinguishing your product from your competitors with unique designs and premium quality materials or adding savvy features like adjustable straps, vivid colours, and more. One design that sells like hotcakes on Amazon is cross-body bags. So, you could begin by listing your sling bags on Amazon and later add other variants or list your entire range altogether. 

10. Face Masks

People are adding new steps to their daily skincare rituals more often nowadays. It starts with washing their face and ends with a night cream or gel. Face masks are also an integral part of this skincare routine for many, and thus are in high demand. People love face masks for their ease of application and no mess to follow. Putting up your range of beauty masks’ such as cream or gel masks, will expose your brand to many new Amazon buyers and help you make profits. It’s usually an impulsive buy because of its frequent use and affordability. You’ll often see customers adding these masks with other beauty products in their Amazon carts. 

11. Hair Care Items

A large number of buyers stop by Amazon to buy hair care products, from shampoos and conditioners to hair masks and hairsprays. It’s a staple in people’s life and they love to try new hair care variants available on amazon, or end up subscribing to their favourites. Either way, there’s an enormous demand for hair care products, and they are a good option to start with, for beginners. 

12. Gaming Headsets

Gaming headsets, with their increasing demand, are one of the best products to sell on Amazon for beginners. Youngsters often fall for the captivating gaming culture. For instance, Xbox Game Pass reported a whopping 34 million subscribers in February 2024, and the Microsoft Xbox Network’s overall reach was nearly 120 million monthly active users. These gamers want to access the best and latest gear to improve their gaming experience. What better place can be there other than an online store to explore options? It’s this culture that has shot up the demand for gaming headsets on Amazon. Therefore, this electronic accessory is a fantastic investment for beginners trying to sell products in this online marketplace. 

13. Cutting Boards

Almost every home or restaurant kitchen has a chopping board, making it one of the most basic needs and a popular Amazon search item. There are nearly  730K searches for cutting/chopping boards on Amazon regularly. This search rate gives a fair idea of the item’s demand and the revenue it can generate. Cutting boards are definitely among the list of best products to sell on Amazon for beginners. One way to differentiate your product is by offering bamboo or hardwood cutting boards, which are durable and resistant to wear and tear.

14. Smartphone Accessories

Another fast-selling item on Amazon is smartphone accessories. From phone covers to chargers and USB cable covers, it’s a wide category. It’s easy to find suitable options online and also get a detailed description of the products. You can sell portable chargers, fancy phone cases, USB cables, tablet or laptop covers, mobile phone car mounts, and many other such items to start making quick profits on Amazon as a beginner.

15. Blue Light Glasses

Nowadays, almost everyone uses a smartphone, laptop, or computer. The screen time of users also drastically increased and has become a concern. Hence, the need for accessories like blue light glasses grew multifolds. You can consider selling these glasses that block the UV light emanating from screens. The demand for these glasses is high. Amazon sees about 1.3 M searches for this product on average. 

Essential Product Characteristics for Success on Amazon

To successfully sell products and make profits, it is better to understand the specific characteristics of products than to blindly land on Amazon’s seller portal. Let’s look at some of the most important factors to consider: 

Less Competition

Having a less competitive market for your product simply means that fewer sellers are offering the same or similar product as yours. It’s one of the significant factors indicating the chances of selling a product well on Amazon. The reasons for better saleability with lower competition are:

  • Your products get higher visibility and show more in search results on Amazon. Fewer sellers in your category increase your chances of higher sales as more customers discover your product.
  • It gives you better control over the pricing of your product with fewer price wars in the marketplace. The pricing flexibility allows you to set competitive prices and still maintain healthy profit margins. 
  • Lower competition also makes it easy for you to enter the market as a new seller and make a presence for your brand. 
  • If you have a niche product and the competition is low, you can get a specific target base that stays loyal to your brand. 

Ideal Price Range 

Another successful strategy to sell more products on Amazon is to make sure your price range aligns with the one that works well on the platform. People usually come to Amazon with a certain price expectation and mostly buy products falling in that ideal price range. Matching your prices to this range is important because:

  • It attracts more customers by striking a balance between reasonable pricing and creating sufficient profits for sellers. 
  • A balanced price point encourages more customers to buy products impulsively without giving much thought to their budget. 
  • Ideal pricing gives you a competitive advantage as it beats the products with very high or too low pricing. 
  • It helps you maintain healthier profit margins and offer value to your customers simultaneously.

Small and Lightweight Products 

Lightweight and smaller products perform better on Amazon for beginners, as they invite lower shipping costs, have faster shipping times and use less storage space as compared to heavier or bigger items. These characteristics help sellers save costs on their products and increase their profit margins. 

Easy to Produce 

Choose products that are comparatively easy to manufacture, use less raw material, need cost-effective machinery, and have fewer steps in the process. This characteristic makes them the best products to sell on Amazon for beginners because of various reasons.

Easy-to-produce goods have low production costs and result in higher profit margins. The simple manufacturing processes involved have fewer defects and are more consistent, providing better product quality. You can also increase your production capacity without facing much complexity and additional costs with such products. Moreover, as they are quick to produce, you can respond to fluctuating marketing demands without having to wait long to bring these products into the market. 

High Demand and Low Seasonal Effect

The best products to sell on Amazon for beginners are the ones with strong and consistent demand around the year and lower or negligible impact of seasonal trends. It makes your sales steady and reduces the risk of fluctuations in revenue. They give you profits throughout the year and ensure a stable income. You also face fewer inventory management challenges with such products. Additionally, consistent demand creates a loyal customer base for your product and encourages repeat sales. 

Good Reviews

Another productive characteristic to achieve success on Amazon is receiving positive feedback in the form of reviews on Amazon. It creates a sense of trust and credibility in potential customers for your product. Moreover, Amazon’s algorithm pushes products with good reviews, and your visibility increases through that. The first thing that customers look for while making a purchase decision is reviews, and it ends up influencing their decision more often than not. Receiving positive reviews consistently also improves the reputation of your brand. 

Sourcing Products for Amazon Sales

There are a whole lot of options when it comes to finding products that you can sell on Amazon. Having said that, it is important to note that not all options are great, and not all are horrendous. Therefore, picking your option should be a carefully considered decision. Here is a detailed explanation of the available options: 

1. Alibaba

Alibaba is a very recognised platform that connects wholesalers and manufacturers with their potential buyers. If you are looking to source your products in bulk, this is an excellent place to start, especially because some of the suppliers are already comfortable working with Amazon sellers. They might not overtly advertise it, but there is always room for negotiating prices and minimum order quantities, making it a bit easier when you are looking to scale your business. 

2. Aliexpress

Aliexpress, as the name suggests, is the express version of Alibaba. It is for people who are in the beginning stage of their business and don’t want to risk buying products in bulk. Aliexpress is focused on retail sales and, hence, is ideal for finding products with low minimum order quantities. On top of that, they also provide drop-shipping options. You can easily purchase single units to test out your product demand and then get them to ship it directly to your customer. 

3. Brick-and-Mortar Stores

Brick-and-mortar stores might seem like a dying breed to the naked eye, but actually, they have become somewhat of a unique offering. Traditional physical stores such as department stores, boutiques, and other speciality shops have started to become excellent sources for unique, locally sourced, and trending products. Their uniqueness also places them away from typical online competition and product design saturation. 

4. Other Online Marketplaces

As we acknowledged earlier, there are a whole bunch of options when you’re looking to source products to sell on Amazon. Apart from Alibaba and Aliexpress, some of these options include eBay, Walmart Marketplace, and Shopify. These places offer a huge variety of sellers offering products from all over the world while giving you the option to resell and even drop-ship.


Entering the Amazon marketplace requires selecting the right products for the platform. It’s one of the most crucial parts for a new seller to find success and make profits on this renowned online shopping hub. The abovementioned list illustrates the best products to sell on Amazon for beginners. If you have the right product and an effective marketing strategy, Amazon will amplify your sales and revenue.  Amazon is the right platform for you to reach international customers, sell your products, and expand your business. You can partner with an international air cargo shipping service like CargoX to ensure swift and timely delivery, thereby achieving customer satisfaction.

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