Most of you may be aware of the famous TV show that supports and encourages entrepreneurs through its renowned panel of investors. Shark Tank India has nudged many budding and already established businesses to enhance their footprint globally, with worthwhile funding from the Sharks.
Following Shark Tank USA’s suit, Shark Tank India is the main show’s Indian franchise. Business owners give their pitches to a group of talented pioneers and investors called Sharks on the show. If the investors or Sharks find your concept, product, or business worth investing in, they’re likely to fund it generously. You usually see 5 Sharks seated in the show, but there are 7 of them. Two of the seven investors swap places occasionally. Let’s take a sneak peek into who these investors are.
Once you fall into this Shark Tank with a brilliant idea, you’ll likely make your way out with treasure! Many startups got a kickstart from appearing in this renowned reality show. However, some brands made it big even after failing to get an investment from the sharks. In this article, we’ll learn about Shark Tank products’ potential successes and failures.
Flourished With Sharks’ Fortune: 25 Most Successful Shark Tank Products
Sharks are talented business people and hefty investors who are capable of turning any product they touch into gold! Many entrepreneurs turned into millionaires after getting a nod from the investors on Shark Tank India. Many Shark Tank products gained popularity and earned millions through these investments. Here are some of the best Shark Tank products of all time:
Auli Lifestyle
The founder of Auli Lifestyle, Aishwarya Biswas, pitched her ayurvedic skincare products on Shark Tank India and won Namita Thapar’s heart. After getting a worthwhile investment from the Shark, she began distributing retail to the masses. Her Company now makes approximately INR 30-37 lakh monthly. The products are available in many locations across the country and on famous eCommerce platforms like Nykaa, Amazon, etc.
Get-A-Whey
A mother-son duo launched Get-A-Whey, an ice cream brand that makes protein-rich, low-calorie, and sugar-free products. They embarked on this journey to cater to people’s cravings and solve the problem of calorie-dense ice-creams. Before appearing on Shark Tank India, they had monthly sales of around INR 20 lakhs.
As they presented their assortment of healthy ice cream flavours, it drew the sharks in instantly. Soon after the investment, the Shark Tank product’s sales soared, reaching an impressive INR 80 lakhs to 1 Crore bracket today.
Hammer Lifestyle
Hammer Lifestyle is a smart device firm that had monthly sales of about INR 70 lakhs before being featured on Shark Tank India. Aman Gupta, the Shark, saw much potential in this product and offered to buy out the whole Company. After negotiating with him at a 40% stake, the company got its funding from the business pioneer.
After the deal, Hammer Lifestyle’s monthly sales surged from INR 70 lakhs to nearly INR 2 Crores, and their website’s users have increased from 30k to 400k.
The Sass Bar
Rishika Nayak, founder of The Sass Bar, wanted to make people’s daily baths more fun. She began making handmade soaps in attractive shapes like cupcakes, ice creams, and more in vibrant colours that easily catch a customer’s eye. The Sharks, Anupam Mittal and Ghazal Alagh were impressed and invested INR 50 lakhs for 35% equity in this product. After that, the Company’s monthly sales have risen from INR 6 lakhs to 10-20 lakhs.
The Quirky Naari
Sharks witnessed some innovative products like custom quirky clothing, unique shoes embedded with LED lights, and other creative ones. Malvica Saxena, the founder of The Quirky Naari, presented these now-popular products in Shark Tank India. She has begun the first hand-printed line of denim clothing in the nation. Malvica struck a deal for INR 35 lakhs for a 15% stake with Anupam Mittal and Vineeta Singh.
Since then, international orders have started pouring in for this Shark Tank clothing brand, and its monthly sales have gone up from INR 3 lakhs to INR 5 lakhs and has a net worth of nearly 1.1 Crore.
Skippi Ice Pops
An Indian company, FruitChill, makes stickless popsicles in flavours apt for each season. They pack them in attractive packaging that is sure to win hearts. Skippi Ice Pops, one of the best Shark Tank products, received appreciation from every Shark and became the first brand to onboard all five Sharks, bagging a funding of INR1 Crore for 15% equity.
The brand witnessed a massive upswing in its monthly sales after getting a good deal from the Sharks. Their sales increased from INR 4-5 lakhs to a staggering INR 70 lakhs monthly. They even started shipping their products to Hong Kong, Nepal, Uganda, and Kuwait.
Nomad Food Project
Aditya Rai and Advaith Inamke began this venture as a collegiate research project while pursuing their culinary degrees at IHM (Institute of Hotel Management), Mumbai. They wanted to cater to the hunger pangs of Indian consumers and decided to experiment with bacon. The two founders presented their ‘ready-to-eat’ bacon thecas, jams, and dips on the show. The Nomad Food Project closed a deal worth INR 40 lakhs for a 20% stake with four sharks. After that, this popular Shark Tank product’s monthly sales increased from INR 5 lakhs to INR 19 lakhs.
Tagz Foods
Anish Basu Roy, the founder of Tagz Foods, introduced nutrition-packed and healthy alternatives to fat-rich chips that are low in nutritional value. These delicious popped chips won over Namita Thapar and Ashneer Grover, who invested INR 70 lakhs in this product.
The company has recorded three times more sales ever since and now serves customers across 22 cities. It’s available on 30 eCommerce platforms and in many retail stores around the country and beyond its borders.
Namhya Foods
From liver cleanse and diabetic care tea to women’s health tea, Namhya Foods set out to offer high-quality ayurvedic and organic products that appease the taste buds. The founder, Ridhima Arora, leveraged the goodness of Indian herbs to restore traditional eating habits.
The product managed to get funding of INR 50 lakhs for 10% equity from Aman Gupta on the show. After securing the deal, the brand’s monthly sales touched INR 40 lakhs, and this Shark Tank India product will soon appear in the UK, the USA, Canada, and UAE.
BrainWired
An Agritech startup launched to enhance livestock productivity presented one of the best Shark Tank products, WeSTOCK, on the show. The Founders of BrainWired, Romeo P Jerard and Shree Shankar Nair, developed WeStock to monitor and track livestock health. The Sharks found this product, designed to empower livestock farmers with affordable technology, to be highly innovative.
The startup left the show with funding worth INR 60 lakhs for 10% equity from Ashneer Grover, Namita Thapar, Aman Gupta, and Peyush Bansal. Starting from monthly sales of INR 1 lakh before the deal, it skyrocketed to about INR 70 lakhs in the past year.
Revamp Moto
A brainchild of three friends, Revamp Moto is a Nagpur-based electric vehicle startup. It’s also India’s first modular utility firm providing sustainable solutions. They pitched their electric scooters on the show, asking for INR 1 crore at 1% equity. Anupam Mittal and Aman Gupta invested INR 1 crore for 1.5% equity. Ashneer Grover also offered 1.2 crores for 1.25% equity, which the Company refused to take.
After becoming successful, Revamp Moto launched its RM Buddie 25 Scooter and has been going strong since then.
KG Agrotech
An agrotech startup, KG Agrotech, by Jugadu Kamlesh and his cousin Naru, wanted to help farmers with cost-effective pesticide sprayers. The product is very light and compact, and farmers can easily spray up to a 200 ft distance while standing in one spot.
The Shark Tank product received funding of INR 10 lakhs for 40% equity from Peyush Bansal, with an INR 20 lakhs flexible no-interest loan. The company has been rising since it closed the deal with the Shark and their product is now assisting small-scale farmers.
Heart Up My Sleeves
Riya Khattar, the founder of Heart Up My Sleeves, made a product that people didn’t realise they needed daily. She makes detachable sleeves that can give your outfit a complete makeover. This brand uses fancy, reusable, and creative sleeves to make the product, with sustainability and minimalism in mind.
Heart Up My Sleeves impressed Vineeta Singh and Anupam Mittal, who invested INR 25,000 for 30% equity in this product. Thereafter, the product recorded monthly sales of INR 6-7 lakhs.
Annie
The popular Shark Tank product ‘Annie’ is the first self-learning braille device for visually impaired people worldwide. It was among the best Shark Tank products, as Times Magazine named it one of the best inventions. This product is a worthwhile creation of Thinker Labs, catering to children’s special needs.In the show, a young boy demonstrated Annie, successfully melting the hearts of Peyush Bansal, Namita Thapar, and Anupam Mittal. The three Sharks invested INR 1.05 crores for 3% equity.
After the deal, the Shark Tank product gained much popularity. Its American version also got recognition for being the most influential startup by the Massachusetts Institute of Technology initiative Solve.
Wakao Foods
Founded by Sairaj Gaurish Dhond, the Goa-based brand Wakao Foods contributes to people’s sustainable living with its healthy vegan alternatives to meat. Using fibre-rich jackfruit to substitute animal-meat variants struck chords with Shark Tank India’s female squad, including three Sharks: Vineeta Singh, Namita Thapar, and Ghazal Alagh. They made a collaborative investment of INR 75 lakhs for 21% equity.
The popular Shark Tank product has taken worthwhile leaps in sales, becoming a part of many Indian kitchen shelves.
Hair Originals
The Founder of Hair Originals, Jitendra Sharma, realised the solid demand for wigs and hair extensions in the global market. This encouraged him to launch a line of wigs and hair extensions made out of 100% authentic human hair. This Shark Tank product is entirely chemical-free, keeping the wigs and extensions natural. The brand picks premium quality real human hair from South Indian temples to make these wigs and extensions. Besides that, they also hire professionals to provide hair extension services to customers.
The product gained much success and increased sales after it caught the eye of Ashneer Grover, Anupam Mittal, and Peyush Bansal on Shark Tank India. The three Sharks invested INR 60 lakhs. The diamond-quality hair extensions from the brand made their way to many international events after the deal.
CosIQ
Kanika Talwar and her husband, Angad Talwar, launched CosIQ, a molecular skincare brand, and became successful just four months before appearing on Shark Tank India. Due to their scientific backing, they vouch for their product to give visible results.
CosIQ raised INR 50 lakhs for a 25% stake from Anupam Mittal and Vineeta Singh. This shark tank India product rose to considerable heights shortly after that, and the company is valued at nearly INR 2 crore today.
Nuutjob
Anushree and Ananaya plunged into the male hygiene segment to cater to the scarcity of male hygiene products in the market. They gave their brand a quirky name, ‘Nuutjob,’ offering men products free of sulphur and paraben.
Aman Gupta, Peyush Bansal, and Namita Thapar hopped on the Nuutjob wagon and invested INR 25 lakhs for 20% equity. The popular Shark Tank product witnessed 200% growth between January and November 2022 after closing the deal on the show.
Beyond Snack
After launching a line of various Kerala Banana Chips in many flavours, Manas Madhu, the founder of Beyond Snack, featured it on Shark Tank India. These banana chips use superior-quality raw materials and adhere to extremely high hygiene standards.
Two Sharks, Ashneer Grover and Aman Gupta went wild over this Shark Tank product and invested INR 50 Lakhs for 2.5% equity. Beyond Snack has been pumping considerable revenue since the deal and is making INR 1 Crore profit.
ALTOR
Five friends Shamik Guha, Sayan Tapadar, Aninda Ghosh, Md. Bilal Shakil and Anirban Gupta thought of the plight of a two-wheeler meeting with an accident. Two-wheeler riders are prone to a more intense impact from an accident than the ones driving four or three-wheelers, even if they’re wearing helmets. These Co-founders developed ALTOR, an intelligent helmet that can immediately inform emergency contacts upon the rider meeting with an accident. As an additional feature, this helmet also allows you to control your phone while riding.
Aman Gupta and Peyush Bansal saw the potential of this product and shelled out INR 50 lakhs for 7% equity. The net worth of ALTOR, since the deal, is approximately INR 4.43 Crores (as of Feb 2022)
Ariro Toys
After birthing their first child, a couple realised the need for safe toys for kids. They wanted plastic-free toys that used no harmful substances. This desire of Nishanthini Ramasamy and Vasanth Angudurai, the founders of Ariro Toys, resulted in the launching of a brand that produces toys using neem wood. They have an exclusive and wide range of toys for children between 0 and 3 years of age.
Aman Gupta and Peyush Bansal, who applauded this cause, funded the Shark Tank product with INR 50 lakhs for 10% equity. The company’s monthly revenue oscillates between INR 25 lakhs and INR 30 lakhs after being featured on Shark Tank India.
In A Can
Viraj Sawant and Sameer Mirajkar were utterly bored in the 2020 lockdown with the same typical soda, beer, and drinks all around them. So, they decided to launch India’s first ready-to-drink cocktail can. They came to Shark Tank India with their low-calorie canned cocktail, including variants like rum latte, whiskey collins, gin & tonics, and more. The drinks are a concoction of high-quality, premium ingredients that do not compromise their taste. All five Sharks liked this idea and invested INR 1 crore together for 10% equity.
After this deal, the company expanded to Maharashtra, Pondicherry, Goa, and Uttar Pradesh. Their monthly sales count to INR 60 lakhs, increasing with a growth rate of 40% every month.
Spandan
Spandan caught the attention of all five Sharks and received their cumulative approval. The company is addressing a global issue of deaths worldwide due to the lack of medical equipment. The founders of Sunfox Technologies introduced a pocket-sized ECG monitor called Spandan on the show. The Shark Tank product raised INR 1 crore for a 6% stake from Peyush Bansal, Namita Thapar, Anupam Mittal, Vineeta Singh, and Ghazal Alagh.
After securing the funding, the successful Shark Tank product’s revenue grew by 40 times.
Snitch
Snitch is a retail men’s fashion brand. It stood out to all five Sharks on the show. Siddharth Dungarwal, the founder of this fast fashion retail brand, convinced the Sharks with his ability to make Snitch an INR 200 Crore business.
He walked out of the show with an “all-shark” deal of INR 1.5 crores, making it one of the best Shark Tank products. After featuring on the business reality show, the Company closed a revenue of Rs.120 Crore in FY23.
PadCare Labs Bins
PadCare Labs is founded by Ajinkya Dhariya. The Sharks found her mission applause-worthy. The company introduced the “menstrual hygiene management” ecosystem, focusing on recycling used sanitary napkins. They manage it all, from collecting to processing the pads. They aim to eradicate plastic from this equation, as a pad may decompose in 600-800 years. They transform the plastics into granules and reuse them for the Padcare bins.
PadCare Labs got a deal of INR 1 Crore for 4% equity from Namita Thapar, Peyush Bansal, Vineeta Singh, and Anupam Mittal. The successful startup recorded sales of INR 1.05 Crores in FY22 after appearing on the show.
The Most Successful Shark Tank Product to Date
One of the Sharks’ favourites on the show, the athleisure electronics wearable brand Hammer Lifestyle, is the most successful Shark Tank product. It offers electronics like grooming accessories, smartwatches, and headphones.
The company had a monthly revenue of INR 70 lakh before appearing on Shark Tank India. After cracking a deal with the sharks, its revenue soared to INR 2 crores per month. The Company’s website traffic also increased by five times with the label and support of the Sharks.
Shark Tank Products That Captured the Market Despite Sharks’ Rejection
Many popular brands rose to success after striking deals with the Sharks. However, some companies that couldn’t get an investment and failed to impress the Sharks made it big despite the rejection. The rejection fueled their passion, and the national exposure helped, too. Let’s look at the Shark Tank products that succeeded despite rejection.
Zypp, a Gurugram-based startup, appeared on the show asking for INR 2.2 crore for 1% equity. The company aims to electrify last-mile deliveries in South Asia. Though it couldn’t secure any investments in Shark Tank India, it has grown immensely and received funding from big organisations. They got funding worth USD 10 million from Northern Arc recently for developing its EV fleet services.
Theka Coffee is a brand that makes all of its coffees using cold brew rather than espresso. Bhupinder Madan, the founder of Theka, requested INR 50 lakh for 10% equity but got none. That didn’t stop him from getting proposals from giants like Microsoft and Reliance Retail. Also, Dubai-based Zenith Multi Trade has raised INR 2.5 crores on Theka Coffee’s behalf.
The founders of Moonshine Meadery, Asia’s and India’s first meadery that aims to boost mead (made by fermenting honey) purchases and usage, got their bid for INR 80 lakhs rejected on the show. Despite that, they are expanding and have established roots in Uttar Pradesh, Maharashtra, Goa, Karnataka, and Himachal Pradesh.
Sharks of Shark Tank India Season 2
Here is the complete detail of season 2 sharks:
| Name | Company Name | Designation | Net Worth (in INR) |
|---|---|---|---|
| Aman Gupta | Boat | CMO and Co-Founder | 750 crore |
| Amit Jain | CarDekho | CEO and Co-Founder | 3000 crore |
| Anupam Mittal | Shaadi.com | CEO and Founder | 200 crore |
| Namita Thapper | Emcure Pharmaceuticals | Executive Director | 600 crore |
| Peyush Bansal | Lenskart | CEO and Founder | 650 crore |
| Vineeta Singh | Sugar Cosmetics | CEO and Co-Founder | 300 crore |
Conclusion
The famous ABC reality TV programme ‘Shark Tank’ holds the power to take good business ideas to soaring heights and propel their growth all along the way. Numerous Shark Tank products have witnessed an incredible success story after striking a deal with the Sharks. The list of best Shark Tank products grows yearly. Besides the successful ones, Shark Tank flops like Ring Video Doorbell also made a mark and endured considerable sales.
Read our blog on Shark Tank business ideas
Aman Gupta, the Co-founder and the CMO of the famous brand ‘BOAT’, invested the most in the show. He made a whopping 28 deals with brands and spent INR 9.358 crores on them.
Most Shark Tank products are reasonably priced and are readily available through eCommerce or retail stores in various locations. For example, Wakao Food’s plant-based meat variants are available at Amazon for INR 300-400, men’s shirts from Snitch fall in the range of INR 500-1500, etc.
