Toys, from teddy bears and dolls to puzzles, games, and collectibles, are among the best modes of entertainment for children. Toys manufacturing in India dates back to 8,000 years. Today, this industry has witnessed a significant transformation thanks to the advent of toy-making machines. The majority of the toy companies in India are mechanised. The introduction of machines revolutionised the way toys are designed and produced, leading to improved innovation, efficiency, and cost-effectiveness.
The new consumer-brand relationship is rising because of the increased purchasing power of middle-class Indians. This increased demand for toys and a strong economy have had an enormous impact on the toy manufacturing industry in India.
An Insight into India’s Toys Manufacturing Industry
According to the research, the Indian toy market is valued at $1.72 billion in 2024 and is predicted to grow at a CAGR of 4.97% to reach USD 3 billion by 2028. In the last couple of years, the Indian toy industry has seen steady growth, which has also led to an increase in revenues of the top toy companies in India. This increase in sales has helped increase profit margins on a global level.
Toy sales have risen dramatically due to increasing personal incomes and the growing young population. Parents are actively trying to reduce their kids’ screen time and want their children to play with traditional toys.
Nowadays, many families comprise working parents. Thus, purchasing toy products online around the clock saves time and effort for them, and gives abundant options.
Most toy manufacturing companies in India are based in NCR, Mumbai, Karnataka, Tamil Nadu, Chhattisgarh, and Madhya Pradesh. Toy companies in India are trying numerous different promotional activities to increase their brand awareness and sales. Their offline and online advertising campaigns have been successful in multiplying sales and revenue.
10 Popular Toys Manufacturing Companies in India
Let us know about some of the best toy manufacturers and gain insights into what they do differently to top the list:
1. Funskool
Located in Chennai, Tamil Nadu, Funskool was founded in 1987. It is one of the most popular toy brands because it creates inspiring, engaging, educational, and entertaining toys for children of every age. Its products are also popular with adults who love playing board games and other games with their families.
Along with selling its products in the Indian market, it also exports to various countries worldwide, such as the US, Canada, Mexico, the UK, Australia, and Germany. Apart from selling its own manufactured goods, Funskool also markets various licensed goods from toy companies at a global scale, such as Disney, Warner Bros., Takara Tomy, and Ravensburger,
It has a rich history rooted in a passion for offering quality play experiences. It is the main reason this company has grown into a leading force today.
Moreover, this brand’s portfolio is diverse. They manufacture stationery, electronic learning toys, art and craft activity kits, construction/assembly kits, soft toys, preschool games, and much more. Their toys are sold in more than 4,500 retail stores nationwide, as well as on various big e-commerce websites.
2. Simba Toys India Private Limited
Established in 1984, Simba Toys is a top Indian manufacturing company headquartered in Mumbai. It offers a massive range of top-quality, innovative, and affordable products. By navigating industry trends and customer demands, it has maintained itself as one of the most reliable toy companies.
They manufacture educational toys, games, dolls, building sets, and much more for children of all ages and interests. You will be amazed to know that they provide over 4,000 products and follow safety standards.
Simba Toys also expanded its business by adding a captivating range of stationery products and backpacks. It is present in over 60 countries worldwide. Their toys undergo numerous testing procedures to guarantee the highest safety standards.
3. Triple Ess Toys
Tripple Ess Toys totally deserves to be considered the best toy company in India. It is headquartered in Noida, Uttar Pradesh, and has been making high-quality toys for more than 25 years now.
The company manufactures miniatures with unique designs that offer experiential learning to kids. Additionally, they create musical toys, construction toys, outdoor toys, clay toys, etc.
They primarily create toys for children aged 2 to 8 and supply them to various schools and preschools. Their manufacturing unit is 40,000 square feet and is furnished with the appropriate tools and expertise required to manufacture child-safe toys.
The entire range of toys is precisely manufactured using top-grade raw materials and advanced technology under the guidance of skilled professionals.
4. Toy Zone
Toy Zone is a well-known toy supplier and manufacturer in India. It was established in 2001 and is headquartered in Delhi. They have more than 20 years of experience in selling toys. They officially started manufacturing 15 years ago after gaining significant insights into the toy business and their target market.
It offers a wide spectrum of top-quality and safe toys. It is the leading manufacturer of baby tricycles, blackboards, block games, kitchen sets, baby furniture, and magic cards. Its target audience mainly consists of children aged 2 to 12.
Toy Zone’s manufacturing unit is equipped with the latest machinery, along with in-house R&D and Tool Room facilities. This brand’s standout feature is that everything is manufactured using the latest technology to create top-quality toys. They sell the products through multiple channels, such as wholesale distributors, e-commerce platforms, modern trade stores, etc.
5. Masoom Playmates
Masoom Playmates was started in 1942 by Kailash Chand Jain and is one of the oldest toy companies in India. It is headquartered in Noida, Uttar Pradesh.
Masoom Playmates manufactures and exports a wide range of toys, such as ride cars, dolls, lead-free toy animal sets, educational toys, baby toys, plush toys, stationery sets, sports goods, and prosthetic toys. They are also well-known for creating mechanical and battery-operated toys, which are the favourite among kids.
This company has an excellent online presence across the country because it offers exceptional quality toys at a budgeted price. Additionally, they sell toys to retailers, wholesalers, distributors, educational institutions, and healthcare organisations.
They have achieved success by creating high-quality and innovative toys and focusing on effective marketing strategies. They have done partnerships, brand positioning, and much more. Their strategic marketing approach has played a major role in increasing brand awareness and connecting with the target audience.
6. Babyhug
Supam Maheshwari owns Babyhug and FirstCry, a top Indian e-commerce company focused on baby product retailing. Babyhug manufactures apparel, toys, baby carriers, bathing products, bedding products, essentials, footwear, and much more.
It offers a wide range of toys, including activity boxes, educational games, magnetic toys, toy laptops, tablets and pads, flashcards, and more.
Additionally, Babyhug offers an array of toys to cater to the varied needs of newborns, babies, and kids. This brand also ensures that they meet the security standards for your child’s age.
You can also find upcycled toys by Babyhug. These toys are highly safe for babies because they are made from natural elements such as fabric and organic materials. With such materials, kids can connect much more quickly to their environment, boosting their imagination and creativity.
7. Plastech International Private Limited
Plastech International Private Limited was founded in 1995 and is located in Palghar, Maharashtra. It is one of the leading toy manufacturers in India, creating toys for children between the ages of 2 and 12.
They create a massive range of toys, including educational games, puzzles, board games, dolls, cars, trucks, building blocks, coin banks, and much more. Their product diversity clearly shows a strategic approach to serving a wide spectrum of consumer preferences.
Their toys are well-known for excellent craftsmanship and are budget-friendly. They sell toys in India and export them to 20 countries. Plastech International Private Limited sells its product under the name BUDDYZ.
Their product range spreads happiness in the hearts of kids because of the way it is crafted. They have a customer-centric approach to product research, design, and development. The best part is that they manufacture world-class products that meet international standards.
8. Natkhat
Natkhat is the leading manufacturer of soft toys in India. They have been in this industry for more than 30 years and have been attracting toy buyers from all over the world. This company has set a benchmark for design and quality in the toy industry and is known to be one of the best toy companies in India. Their conceptualisation, development, design, and fabrication of toys are just incredible!
They create an array of toys, such as teddy bears, educational items, hanging toys, dolls, animal toys, and much more. They even produce utility items for kids, such as bags, boxes, etc. Because of the quality and pricing, they have numerous clients within and outside India. They constantly get positive reviews from consumers as they deliver the best quality toys.
Other than that, to maintain their reputation in the market, they ensure timely delivery of orders and quick, prompt responses to all the requests or queries made by new or old customers seeking more product exclusives.
9. Khanna Toys
Khanna Toys is the leading Indian toy company that has been around since 2008. They have a massive product range, including a squeeze animal set, a kitchen set, rattle infant gift set toys, Roly Poly, a friction toy bike, a push-n-go, a squeeze fruit set for play schools, ride-on toys, a BMX rider, and more.
Their toys are in high demand because they are very lightweight, have a perfect finish, are durable, crack-resistant, and are beautifully designed. They use the best quality materials and advanced technology as per the set industry norms. Alongside, Khanna Toys tests its products on various parameters to ensure they are safe to use and in perfect shape.
This company’s standout feature is that it upgrades the machines and equipment at regular intervals to ensure quality consistency. Their expert quality analysts, who have in-depth knowledge in this domain, strictly monitor the entire manufacturing process.
10. Jumboo Toys and Crafts LLP
Jumboo Toys was founded in 2005 and is located in Ahmedabad, Gujarat. It creates DIY toys that help kids discover their potential in different skills. Its products add loads of fun and creativity for the kids. The company makes toys for kids from 2 to 12 years of age using plastic, wood, and clothes.
The highlighting part of this brand is that it is introducing high-end interactive playcraft toys that improve the kids’ knowledge and creativity, taking them out of the electronic devices that are making them unfit and non-communicative.
They have an extensive distribution network and are well-known for their low prices. They mainly manufacture creative toys that are fun to make and explore. In addition to educational and creative toys, they also produce tricycles, scooters, pedal cars, doll carriages, puzzles of all kinds, and much more.
Conclusion
Hopefully, now you can make an informed choice by picking the best toy company in India that creates perfect toys to match the interests of the children. All the manufacturers we have mentioned ensure their toys are of high quality and offer durability.
A toy not only keeps the kid entertained but also helps develop social skills and stimulates imagination and concentration. Therefore, you need to choose a toy that is appropriate for your child’s age.
