Cash on delivery or COD is a popular form of payment for purchases made online. COD allows buyers to make payments for their purchases via cash or card at the time of delivery of their orders. Research suggests that the customers are confident about their purchases made via the COD model. It also increases the probability of sales for eCommerce sellers.
The process of the COD mode of payment for an order is simple. Delivery agents collect the invoice amount of a consignment from its consignee in the form of cash at the time of delivery. The collected cash is then deposited at the local office of the eCommerce company that made the sale. In this method of payment, both the buyer and seller are satisfied.
From the seller’s point of view, cash handling is simple and does not involve any complex processes. The proceeds from a sale are realized instantly, and the possibilities of payment failures are ruled out. COD could only pose a problem if the order amount is too high.
Shiprocket offers an Early COD feature using which you can take control of your cash flow and receive payments with no hold. With the Early COD option, we guarantee COD remittance in 2 days. Read more about Early COD here.
From the buyer’s viewpoint, the cash on the delivery mode is preferable as payments are made only after a consignment actually arrives. Furthermore, in cases of damaged or wrong deliveries, the buyer may refuse to accept the package. There are fewer risks since the payment is made only after the ordered product is delivered. Payments can be deferred until the delivery of the required item is effectuated.
The COD model of payment is popular in India, and there are several reasons for this. One is that Indians are comfortable dealing in cash rather than in debit or credit cards for making payments.
The entire process of COD involves the placement and execution of order except for the collection of the payment. The cash payment is made to the supplier by the buyer after the consignment is delivered. However, the process of COD begins from the moment your order is placed.
Usually, eCommerce companies ship via their courier partner. If not, they hire a separate logistics partner for delivering consignments and collecting payment.
Cash on Delivery is a relatively risk-free process of buying products and services online. It is especially true for the first time online buyers, and for products that are expensive. COD has been instrumental in the unprecedented growth of online commerce in India. It is an easy concept for the masses to understand and accept. In India, it is a payment process that is expected to stay for several years.
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