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eCommerce Problems and their Solutions for Business Owners

Puneet Bhalla

Associate Director - Marketing @ Shiprocket

January 19, 2018

3 min read

With the advent of the internet and growth of the digital means, it is now possible for small entrepreneurs to enjoy a wide reach and reception across the world. However, this doesn’t make their task easier because selling something is one part of the job, and making profits out of it is an altogether different aspect of the game.
Just displaying several products on a webpage isn’t a viable solution. You need to build other aspects of your eStore like a compelling shopping experience, website security, and efficient logistics.

Here are a few eCommerce challenges faced by entrepreneurs and their solutions:

Building a strong relationship with your customers

One of the fundamental problems that most online entrepreneurs face is that of building relationships and loyalties with their target audience. It becomes difficult as an online business to earn that level of trust among people you don’t meet in person. So, the leading solution to this problem is by giving your customers a chance to understand you better. Put the information about your company and business on your website in the form of company profile and employee credentials.

2. Handling exchanges, returns, and refunds

Processing returns, exchanges, and refunds are also some of the significant issues that most online entrepreneurs face. Even if you have a well-developed packaging and shipping system, it is not enough to handle returns and exchanges. To cater to these, you need to have a well-thought strategy, and they need to be duly promulgated. If you are a start-up, you must have a returns policy.

3. Maintaining security

One of the biggest concerns in online business is security. You have to be prepared for online security and fraud issues and how to tackle them. In no way can you afford to leak sensitive customer information. Try to maintain the essential safety measures, such as changing the password regularly, customizing database elements, and so on. To be on the safer side, you can also hire a professional security expert to ensure that everything is foolproof.

4. Make the site mobile friendly

As most people nowadays access the internet through their smartphones, you need to have a mobile-friendly site. If your website is not mobile-friendly, you always have a chance of losing on big business as customers will not be able to buy. Moreover, all the elements of your website, including the checkout process, need to be smooth. Also, they must be compatible with mobile browsers.

5. Efficient order fulfillment

Last but not least, you need to show finesse when it comes to fulfilling orders. This is one of your primary tasks as an entrepreneur, and you have to do it with the utmost professionalism. Have an advanced and efficient logistics process in place based on the product and type of packaging. Employ well-trained people or hire a professional and reputed third-party logistics agency to do the work for you. Have a well-developed software and technology platform to track and manage inventory. Also, deploy high capacity hardware required to store and procure the products.

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