- Email Is Still the Top Choice for Many: Let’s See Why
- One of the Most Budget-Friendly Tools Out There
- More Clicks, More Conversions, More Sales
- Nurturing Made Easy Thanks to Email
- Email Gives You the Data You Need
- Your Emails Work Even While You Sleep
- From Inbox to Website in One Click
- Personalisation That Works
- Reaches People on Any Device
- Say What You Want, How You Want
- Whether You’re Small or Big, Email Fits
- Email is Secure and Legal
- How Engage 360 Makes Your Marketing Smarter
- Conclusion
The global email marketing industry is projected to grow at an 18.8% CAGR between 2023 and 2028. In 2023, the global market value of email marketing reached USD 8.3 billion, and is projected to reach USD 18.9 billion by 2028. Email marketing is one of the most reliable and dependable aspects of digital marketing. It offers brands unparalleled reach and return on investment. With the ability to deliver personalised content directly to your audience’s inbox, it encourages engagement, builds brand loyalty, and drives conversions. Its cost-effectiveness and measurable results make it indispensable for your business if you’re aiming to connect with your customers in a more meaningful way.
This blog will explore the major benefits of incorporating email marketing into your digital marketing strategy.
Email Is Still the Top Choice for Many: Let’s See Why
Email marketing is an effective and direct method to engage your audience. Instead of depending on social media platforms and their algorithms to determine your content’s reach, emails land straight in your subscribers’ inboxes. Your message gets delivered without being filtered or hidden.
Moreover, email allows for personalised communication. You can tailor your emails by segmenting your audience based on actions, interests, and demographic data. Tailoring messages that resonate with your audience can help you build stronger relationships and enhance engagement.
One of the Most Budget-Friendly Tools Out There
Email marketing is renowned for its cost-effectiveness. It offers a remarkable return of approximately 36 times for every rupee you spend. With minimal investment, you can reach a vast audience, making it ideal for businesses of all sizes. The return on investment (ROI) you can achieve is also impressive. Around 52% of marketers have reported that email marketing campaigns have doubled their ROI.
Many email marketing platforms offer scalable pricing models. This means you can start small and expand your efforts as your business grows, ensuring you only pay for what you need, when you need it.
More Clicks, More Conversions, More Sales
With strategic content and compelling calls to action, you can effectively guide subscribers through the sales funnel. On a global scale, email marketing delivers a solid average conversion rate of 15.22% for users who click through. When measured across all emails sent, the overall conversion rate stands at 1.33%.
Email marketing can help you drive significant results. Analysing key metrics, like click-through rates (CTR) and conversion rates, can help you refine your email campaigns. For instance, understanding which subject lines or content types yield higher engagement allows you to tweak your emails for better performance. Automation also plays a key role in boosting conversions by enabling you to deliver important messages at the right time, such as welcome emails or follow-ups for abandoned carts.
Nurturing Made Easy Thanks to Email
Email marketing plays a key role in nurturing customer relationships and keeping your audience engaged over time. You can foster trust and loyalty over time by delivering personalised content directly to your audience’s inbox. Tailor your messages based on customer behaviour and preferences to increase relevance and engagement. Setting up automated workflows can guide prospects through the sales funnel, providing the right information at the right time. If you want to keep your brand at the top of your customers’ minds and encourage repeat business, regular newsletters are a great way to do so.
Email Gives You the Data You Need
One of the biggest benefits of email marketing is its measurability. You gain access to a wealth of data with email marketing platforms that offer valuable insights into your campaigns and inform and refine your marketing strategies. You can easily monitor metrics like open rates, click-through rates, and conversions to gain insights into subscriber behaviour and the effectiveness of your email campaigns. Open and click-through rates can help you understand which content resonates with your audience, allowing you to optimise future campaigns. Monitor and track conversions to see how emails contribute to sales and other desired actions.
You can perform A/B testing and experiment with different subject lines, content, and layouts to determine which ones work best. Analysing data from A/B testing can help you make informed decisions to refine content strategy in a way that enhances engagement and drives better results.
Your Emails Work Even While You Sleep
Efficiency is important for any team, and email marketing can help you save time and effort with automation. Email automation ensures that your marketing efforts continue around the clock, reaching customers at optimal times without manual intervention. You can send emails based on user actions, such as cart abandonment or browsing behaviour, to capitalise on interest. Introducing new subscribers to your brand with a series of automated emails can help you build a connection. You can also automatically reach out to inactive subscribers to rekindle their interest and keep your list active.
Automation frees up valuable time, allowing your team to focus on other, more important tasks. The ability to schedule campaigns and segment audiences ensures that your messages are timely and relevant, enhancing productivity. This ensures that your business remains active in the minds of consumers, driving conversions even outside of business hours.
From Inbox to Website in One Click
Email marketing is a direct link between your audience and your website. Including clear and compelling calls-to-action (CTAs) can help you direct your audience to your landing pages, blog posts, or product pages, driving more traffic and increasing conversion opportunities. As compared to social media platforms, where algorithms can limit your reach, email marketing is a direct approach that not only enhances visibility but also drives higher engagement rates. It’s one of the most cost-effective marketing strategies for increasing website visits and sales.
Personalisation That Works
Personalised emails significantly outperform generic ones. Tailoring content to individual preferences and behaviours can help you increase open rates and build deeper connections with your audience. For instance, emails that have personalised subject lines see a 26% higher open rate. Using data such as past purchases or browsing history allows you to craft messages that resonate with your audience, leading to higher engagement and conversion rates.
Reaches People on Any Device
Approximately 61.9% of emails are opened on mobile devices, and around 40% of users aged 18 or younger prefer to check their emails on mobile phones first. With most emails now being read on smartphones and tablets, it’s essential to design your emails to display properly across all screen sizes. Responsive email design ensures that your content is easily readable and looks great on any device, including mobile phones, tablets, and desktops. This can help ensure your message is clear and accessible, no matter where your audience reads it.
Say What You Want, How You Want
Email marketing gives you full creative control. Unlike social media platforms that impose character limits and algorithm constraints, emails let you craft messages that reflect your brand’s voice and vision. You can personalise content, target specific audience segments, and send emails that align closely with their interests. It’s a way of directly communicating with your audience that fosters stronger relationships and drives higher engagement.
Whether You’re Small or Big, Email Fits
Email marketing also offers a budget-friendly, scalable solution that works well for both small businesses and large enterprises alike. It provides a high return on investment with minimal costs to small businesses. You can start with basic campaigns and gradually incorporate automation and advanced segmentation as your business grows. Larger enterprises can use sophisticated tools and functionalities to manage extensive subscriber lists and complex workflows. Regardless of your business size, you can easily align email marketing with your goals and fit it within your digital marketing budget.
Email is Secure and Legal
The Digital Personal Data Protection (DPDP) Act has made it mandatory for all businesses in India to handle personal data responsibly, ensuring privacy in data processing. Compliance involves obtaining explicit consent from recipients, providing clear opt-out options, and safeguarding data against breaches. Complying with these guidelines and regulations not only protects your customers’ privacy but also builds trust and credibility. Implementing secure email practices and staying up to date with legal requirements are essential for sustainable marketing efforts.
How Engage 360 Makes Your Marketing Smarter
Shiprocket Engage 360 is an all-in-one marketing platform that helps you fix your ROAS by turning email marketing into a smarter, data-driven way of marketing. We help you engage your audience better and convert first-time visitors into repeat buyers.
We deliver results:
- 20% increase in conversions
- 70% more query resolutions
- 45% fewer return-to-origin (RTO) cases
We make automation work for your business. From onboarding to retention, every message is timely, relevant, and designed to drive action. With our RTO suite, you can reduce return rates with real-time tracking updates, automated reminders, and COD-to-prepaid conversion flows.
You can schedule personalised offers and follow up automatically, pushing users directly into real-time conversations, keeping them engaged in the channels they already use, and closing sales faster.
You can offer instant answers, personalised product suggestions, and follow-ups that feel natural by using no-code chatbots for marketing. Every interaction becomes a chance to convert when you integrate customer support into the sales journey.
We help you reach visitors and re-engage those who abandoned their cart or dropped off at checkout with personalised, pre-purchase campaigns and timely nudges.
Post-purchase, our automated flows turn completed transactions into new opportunities, such as reminding users to confirm their order or updating incomplete address information.
You can trigger communications via email, SMS, WhatsApp, browser push, and even on-site notifications, and extend your reach beyond your customers’ inboxes. We help you build smarter, automated, and performance-driven email marketing campaigns to engage better, convert more, and grow your business faster.
Conclusion
The benefits of email marketing are too significant to overlook. From enhancing customer relationships to boosting sales, it provides a direct line of communication to your audience that other channels can’t match. You can leverage its advantages completely, whether it’s brand awareness, more conversions, or enhanced engagement, only if you create personalised, targeted campaigns that resonate with your audience. In addition to personalisation, sending your emails at the right time is also key to better results.
