20 Most Demanded Online Products in India [2025]

Online shopping is a growing trend in India, and the number of sellers and buyers is increasing daily by whopping percentages. According to statistics, the Indian eCommerce industry is estimated to reach 350 billion U.S. dollars by 2030.

Clothing is one of the hottest-selling items online. In the coming years, apparel will be the largest segment. Other items in high demand for online buyers are mobile phones, consumer electronics, footwear, convenience food, health supplements, beauty products, personal hygiene products, kitchenware, home décor, and more. Let’s look at the complete list of the most demanded products in India.

High Demand Products to Sell in India

Here’s a list of some of the most-sold products in India in 2025:

Apparels

Dresses constitute the largest segment of all products sold online in India. Close to 35% of the total revenue from online sales comes from apparel and dress materials. Apparels include ladies’, men’s, and children’s clothing. Fashion houses are pouring in their catalogues online and giving discounts around the year to attract more customers. Be it a fad, niche or haute couture, there’s something for everyone online. Here are some fashion trends to adopt in 2025:

• Polo T-Shirts: These are bestsellers known for their high-end style and appeal to all age groups. 
• Men’s Casual Shirts: These versatile shirts are perfect for daily wear, work, or street style.
• Cargo Pants: A top choice for their style and versatility, suitable for all seasons.
• Track Pants: Known for their durability and stylish look, they’re popular as active and casual wear.
• Quick Dry Shorts: Loved for their moisture-wicking fabric, making them a comfortable choice.
• Sports Bras: Trendy and in-demand, with options for customisable prints.
• Crop Tops: A fashionable pick for any occasion, offering various styles and customisable prints.
• Floral Printed Tops: Popular among women for their contemporary and casual look and offering customisable print options.
• Oversized T-Shirts: These quirky, vibrant tees are in high demand, attracting buyers with their bold designs and colours.
• Unisex Ankle Socks: High in demand for their all-day comfort, whether for everyday use or sports.

Mobile Phones

Mobile phones are trendy items for sale on eCommerce sites. All brands and models available in the open market are also sold online. For buyers, it is easy to compare models online before buying a handset of choice. As of July 2022, 600 million smartphones were sold across India, making it one of the most demanded products in India. Rising disposable income, cheaper internet, and the need to always stay connected have driven the smartphone market in India.

Books

Buying a book could be time-consuming if purchased from an offline store. It is easier and cheaper for a buyer to locate a seller of their selected titles across eCommerce sites. Educational, fictional, and reference books from Indian and overseas publishers are available across eCommerce sites. During the pandemic, DIY, self-help, and motivational book sales sharply increased.

Luggage

In 2024, India’s luggage and bags market is worth INR 1.22 trillion. It’s expected to grow by 6.17% each year from 2024 to 2028. As more people in India travel and look for high-quality luggage, there’s a growing demand for premium products. The luggage items that are selling best online currently are:

• Outdoor Camps Luggage Bags: Ideal for camping and outdoor adventures.
• Waterproof Duffle Bags: Great for keeping your belongings dry.
• 360-Degree Rotation Luggage: Easy to manoeuvre and perfect for travel.
• Luggage Weighing Scale: Handy for avoiding excess baggage fees.

Consumer Electronics

eCommerce sites are excellent platforms for buying/selling consumer electronic goods like televisions, refrigerators, home theatres, digital cameras, etc. By 2025, India is expected to become the world’s 5th largest consumer durable market. With newer models and IoT-enabled consumer electronics on the rise, the demand for these products has increased.

Footwear

Online is the best place to search and buy footwear. The exhaustive varieties include shoes, slippers, sandals, and sneakers for both women and men. People get to choose among leading brands from across the world. You can browse the latest footwear collection online and find for yourself a pair that is a perfect mix of style, comfort, and quality. You can choose from various brands. There is a vast collection available online. You can choose from a pair of oxfords or monk straps from the men’s collection or smart stilettos, wedges, peep-toes, ballerinas, and more from women’s footwear online.

Jewellery

Buying exclusive jewellery items is often a challenging task when bought across counters. From handmade to antique, lacquer to meenakari, there are multiple styles of jewellery that customers can purchase online. The process of selecting preferred items and buying from global leaders is done conveniently through eCommerce websites. 

Fashion Accessories

Fashion accessories are a popular product category sold online after jewellery items. Belts, handbags, purses, wallets, headbands, scrunchies and watches are widely bought online by Indians. Customers also like to purchase fad fashion accessories like scrunchies, chokers, midi rings, and tattoo sleeves online. These products, too, are amongst the most demanded products in India, especially for the young generation of consumers.

Beauty Products

Skincare products like creams, lotion, face masks, moisturisers, and perfumes are demanded items sold online. Haircare products like gel, cream, colour, shampoo, dryers, etc., are hot-selling products sold on eCommerce sites. Cruelty-free products and skin-friendly cosmetics are growing in popularity among users.

Computer Accessories & Software 

Desktops, disk drives, printers, scanners, mice, and switches are computing devices and accessories popular in online stores. The market’s leading brands are available to customers at hugely discounted prices. Portable storage devices, data card readers, laptop covers, webcams and other desktop products are also popular online.

Toys and Games

Online sites are a paradise for kids’ toys. Be it traditional games like Snakes-N-Ladders, scrabble, or the latest remote-controlled cars and helicopters, eStores offer every toy of your choice. There is something for everyone, from educational toys to Lego sets and mechanical toys to plush toys for babies. And it’s not just for kids; toys are available for everyone. You can get NERF guns and robotics kits and discover a vast collection of fun and fascinating toys for all age groups online.

Garden and Outdoors

The garden industry in India earned INR 13.87bn in 2024 and is expected to grow at a rate of 4.94% each year from 2024 to 2028. As more people move to cities and the middle class expands, there’s a rising demand for landscaping and gardening products. Here are a few trending outdoor and garden products you can dropship or sell online:

• Mosquito Nets: A popular choice in India for their easy installation and value.
• Insect Killers: Favoured for their performance and ease of use.
• Water Pump Sprayers: Simple to use for all your gardening needs.
• TDS Metres: Appreciated for their accuracy and ease of use.
• Door Nets: High-quality protective screens for doors.
• Plant Grow Bags: Perfect for home, kitchen, terrace, or balcony gardening.
• Shade Nets: Best-sellers for shaded agriculture and outdoor areas.
• Planter Stands: Valued for their appearance, quality, and easy cleaning.
• Bamboo Plants: A natural and stylish addition to desks for busy professionals.

Home Decor Items

Home Decor is one of the fastest-growing segments in the eCommerce market and among the most demanded products in India. With more disposable income and an eye for high-lifestyle products, Indians are more inclined toward home decor items. Drapes, cushion covers, furnishings, flower vases, table mats, tea coasters, rugs, carpets, wall hangings, and so on are available in online stores.

Kitchenware

Online marketplaces are widely used to buy kitchenware like utensils, crockery, cutlery, storage jars, etc. Influencers and celebrity chefs have their lines of kitchenware that people can buy online. Oven-safe and highly heat-resistant kitchen wares have become more popular among homemakers for their utility and durability.

Household Appliances

This category of goods, including burners, microwave ovens, pressure cookers, washing machines, electric irons, kettles, rice cookers, induction plates, etc., is popular online. White goods are popular online as huge discounts often entice consumers to purchase these products.

Sporting Goods 

Not just traditional sports, Indians are increasingly inclined toward sports like javelin, discus throwing, boxing, skating and rollerblading. Cricket bats, tennis and badminton rackets, football and basketballs, carrom boards, football boots, cricket gear, hockey sticks, and so on are readily available online. Everything is available online, from swimwear to fencing gloves, from curling brooms to cornhole bags. One just needs to wish for what they want, and they will have it.

Pet Supplies

Pet supplies are gaining popularity in India because more people are getting pets and are more aware of how to care for them. With more pets in homes, there’s a growing need for high-quality products.

Some top-selling pet supplies to sell online are cat food, wet dog food, meat dog treats and biscuits, adult dry dog food, pet grooming brush, shampoo for dogs and cats, calcium bones, dog food bowl, neck collar belt, organic bird nest, and more.

From 2024 to 2029, the market is expected to grow by 12.24% each year. By 2028, the volume of pet food is anticipated to reach 0.75 billion kg, with an 8.8% growth expected in 2025.

Convenience Foods

The fast lifestyle has propelled Indian consumers to look for easy food to cook and eat. Ready-mixes and pre-cooked meals are becoming the most demanded products in India because of their popularity among Gen-Z and millennials. With limited time and resources, convenience foods are marketed not just by online businesses but also by hyperlocal delivery businesses that operate out of dark stores.  

Health Supplements

A recent addition to online supplies is health supplements. Changing life patterns have prompted many Indians to opt for health supplements, triggering increased demand for such items. Gluten-free, antioxidant-rich, vegan health supplements are becoming increasingly popular. E-retailers sell superfoods like nuts and seeds, calorie-rich protein bars and nutritional supplements for health lovers. eCommerce sites are the best option for buying such products.  

Customised Gifts

India’s gifting industry has seen massive growth over the past decade due to easier accessibility, quick fulfillment, and rising income levels and aspirations. Working professionals and millennials seek customised gifts due to the ease of purchase and the sentimental value of personalised gifts. There is a substantial range of personalised gifting products, including jewellery, clothing, photo frames, mugs, flowers, and plants. Marketers also target corporates that play a crucial role in the gifting segment – likely leading to repeat bulk orders. 

Final Thoughts

eCommerce business in India is thriving, and newer items are added to the list of commodities every day. With an ever-expanding list of products, it’s time to sell to a niche audience. We hope with this list of best-selling products online, you will gather ideas and start your online business quickly.