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Most Selling Products on Amazon in 2023

Rashi Sood

Content Writer @ Shiprocket

November 24, 2022

6 min read

The eCommerce giant, Amazon, is one of the best platforms to sell online. It gives online sellers a plethora of options for products to sell online. However, choosing one from them can be overwhelming. Having a list of the most selling products on Amazon can help you select a product, generate sales, and earn profits.

The product you zero in on determines the success rate of your eCommerce business. Besides, if you wish to expand your business in the international market in the future, you should finalize the product keeping that in mind. 

You can choose a product by researching the niches and categories of best-selling products on Amazon. To make things easier, we have curated a list of the highest-selling products on Amazon.

Bestsellers Section on Amazon

There is a dedicated section on the website called the ‘Bestsellers section.’ This section is updated hourly per the products bought frequently or trending on Amazon. You can also check their ranking under their department and choose the best product and category for yourself.

We recommend you keep an eye on the best-selling category you have chosen, as sometimes other categories replace the best-selling one. This happens with seasonal products or products that only trend during a holiday. For instance, many people buy lights, lamps, and home-furnishing products during Diwali. However, these products do not trend throughout the year.

At the same time, products like books, games, and electronics sell and trend throughout the year. You can always choose to consider products from these categories.

Finding the Best Product on Amazon

Finding the product that sells best on Amazon is not enough. You also need to know the shipping cost, Amazon FBA cost, and product’s weight and durability to ensure you can ship the product conveniently while not compromising on your profits.

Also, think about existing competition in the market. The best-selling product on Amazon will undoubtedly have high competition as well. So, you can try to find a niche that has less competition to stand out from the crowd. Or you can simply look for unique products in the same niche.

You should explore the “frequently bought together” section as well. This will also give a fair idea of the bestsellers list.

Most Selling Products on Amazon

The following is the list of most selling products on Amazon:

  • Fashion apparel
  • Electronics like mobile and laptop
  • Home entertainment like television
  • Cookware and cutlery
  • Home office furniture
  • Fitness equipment

The following are the best-selling categories on Amazon that you can consider:

1. Electronics

Electronics is one of the best categories to explore. With technological advancements, many new and innovative products are regularly added to this category. Apart from big brands, several private label brands have been added to this category. And surprisingly, they are performing well and also have high demand in the market.

Some of the best-selling products under this category include:

  • Wireless speakers
  • Voice-control home electronics
  • Monitors
  • Mobiles and tablets

2. Camera

Cameras and other photography equipment are also one of the most selling products on Amazon. There are several brands available on Amazon. The following are the options you can choose from:

  • CCTV cameras
  • Baby monitoring cameras
  • Binoculars
  • Telescope
  • Camera stands
  • Portable lights
  • Camera lenses

3. Clothing & Jewelry

The clothing and jewelry category is another highest-selling one on Amazon. However, if you wish to sell products from this category, you must look for unique products because of the high competition. Remember, it is not about offering another type of clothing or jewelry. Look for something that can distinguish itself from other available options.

Some of the popular products include:

  • Fashion apparel for men and women
  • Sportswear for men and women
  • Undergarments and swimwear
  • Crocs
  • Jewelry

4. Beauty and Personal Care Products

Lately, people are adopting healthy habits; therefore, personal care and beauty products are very popular on Amazon. Also, consumers are becoming environmentally conscious. There is a need for new, healthier, and organic products. Some of the products in this category are:

  • Bathing products and accessories
  • Skin care – creams and lotions
  • Body lotion and fragrances
  • Makeup products
  • Hair dryers

5. Sports

The sports category includes products associated with indoor and outdoor sports and fitness. You need to focus on keywords to achieve success in this category. Since this category is about fitness, you can use outdoor images in the product categories. However, you must bear in mind that this category also has cut-throat competition. Also, the products and product listings keep getting updated. So, keep track of trends in the market. Lastly, the best point about this category is that the profit margins are high.

6. Home Entertainment

With Amazon offering some of the best discounts on electronics and home entertainment units, the demand for this category of products is unlimited. From music systems to amplifiers to projection screens, the demand for home entertainment is only expanding. Here are some of the top-selling products: 

  • Home theaters 
  • Projectors 
  • Television
  • AV Receivers and Amplifiers 
  • Speakers

7. Home Office Furniture

Online shopping has spoiled one for choice, and Amazon is a leader in offering unlimited office furniture options for homes. The most popular categories in this section are: 

  • Chairs and Workbenches 
  • Desks and workstations 
  • Cabinets and Cupboards 
  • Tables 
  • Adjustable Seat with PU Lumbar Pillow

8. Fitness equipment and apparel

As more and more people want to adopt self-care routines, they are choosing a variety of fitness equipment and apparel to meet their needs. Most of these products are for personal use purposes and suitable for homes, balconies and small areas. 

The typical fitness equipment is: 

  • Under desk elliptical cycle machines 
  • Treadmills 
  • Aerobic training machines 
  • Exercise balls and gloves
  • Yoga mats

9. Cookery and cutlery

A high-traffic category on Amazon, kitchenware products and accessories generate attractive sales throughout the year. The typical kitchenware needs vary from cookbooks to cold-pressed oils and spoons, ladles to oven mittens. The top list of items in this category are: 

  • Dining table napkins 
  • Theme-based cutlery
  • Edible cutlery
  • Celebrity cookbooks
  • Leading organic products

10. Books

While eBooks have taken away the joys of freshly printed text on pages, the sale of physical books on Amazon continues unabated. Selling on Amazon is easy, but you also need to know if the particular niche or author is among the top sellers. The common book genres that typically sell well are: 

  • Self-help books 
  • Romance 
  • Mystery
  • Science fiction 
  • Contemporary pulp fiction 


The most selling products on Amazon are ever-changing. But what remains the same throughout are the value and quality. Research well before finalizing the product and category – you can also take the help of some research tools. But remember, as a seller, the most important thing for you is to provide value from your products and superior customer service to succeed on the eCommerce giant.

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