15 Most Selling Products on Amazon in 2025

The eCommerce giant, Amazon, is one of the most popular online marketplaces in India. According to Similarweb, Amazon’s India website stands as the most visited online marketplace in the country. Amazon enables sellers to tap into its extensive service provider ecosystem, streamlining sales, fulfillment and post-sales support across India.

The platform gives online sellers a plethora of options for products to sell online. However, choosing one from them can be overwhelming. Having a list of the most selling products on Amazon can help you select a product, generate sales, and earn profits.

The product you zero in on determines the success rate of your eCommerce business. Besides, if you wish to expand your business in the international market in the future, you should finalize the product keeping that in mind. 

You can choose a product by researching the niches and categories of best-selling products on Amazon. To make things easier, we have curated a list of the highest-selling products on Amazon.

Bestsellers Section on Amazon

There is a dedicated section on the website called the ‘Bestsellers section.’ This section is updated hourly as per the top selling products on amazon. You can also check their ranking under their department and choose the best product and category for yourself.

We recommend you keep an eye on the best-selling category you have chosen, as sometimes other categories replace the best-selling one. This happens with seasonal products or products that only trend during a holiday. For instance, many people buy lights, lamps and home-furnishing products during Diwali. However, these products do not trend throughout the year.

At the same time, products like books, games and electronics sell and trend throughout the year. You can always choose to consider products from these top selling products on amazon.

List of 15 Most Selling Products on Amazon

This table summarizes the top categories and the specific products mentioned in each category:

Category	Top Selling Products on Amazon
Electronics	Voice-control home electronics, Smartwatches, Fitness equipment, Bluetooth speakers, Power banks, Wireless chargers, Headphones, Monitors, Mobiles and tablets
Camera	CCTV cameras, Baby monitoring cameras, Binoculars, Telescope, Camera stands, Portable lights, Camera lenses
Clothing & Jewelry	Fashion apparel for men and women, Sportswear, Undergarments and swimwear, Saree, Kurtis, Jewellery
Beauty and Personal Care	Bathing products and accessories, Skin care creams and lotions, Body lotion and fragrances, Makeup products, Hair dryers
Sports	Fitness equipment, Sportswear, Outdoor sports gear, Yoga mats, Resistance bands
Home Entertainment	Home theaters, Projectors, Television, AV Receivers and Amplifiers, Speakers
Home Office Furniture	Chairs and Workbenches, Desks and workstations, Cabinets and Cupboards, Tables
Fitness equipment and apparel	Under desk elliptical cycle machines, Treadmills, Resistance bands, Dumbbells, Yoga mats
Cookery and cutlery	Dining table napkins, Theme-based cutlery, Edible cutlery, Celebrity cookbooks, Organic products
Books	Self-help books, Romance novels, Mystery novels, Science fiction, Contemporary pulp fiction
Games & Toys	Magnetic Toys, LCD Writing Tablet, Bikes and ride-ons, Dolls & Accessories, Art & Craft
Household & Pet Supplies	Pet Hair Remover, Dog Poop Bags, Dog Travel Water Bottle, Cat Window Hanging Bed, Donut Pet Bed
Garden & Outdoor	LED Grow Lights, Backyard Birding Supplies, Barbecue & Outdoor Dining, Outdoor Décor, Pest Control
Watches	Digital watches, Chronograph watches, Smartwatches
Edible Grocery & Gourmet Foods	Specialty coffee, Organic teas, Keto-friendly nuts, Gluten-free crackers, Pure Himalayan Pink Salt

The following are the best-selling categories on Amazon that you can consider:

1. Electronics

The electronics category has consistently held the top spot in India’s best-selling segments for years. According to a PPRO report, electronics and media led the eCommerce market with a substantial 34% market share.

Electronics is one of the best categories to explore. With technological advancements, many new and innovative products are regularly added to this category. Apart from big brands, several private label brands have been added to this category. And surprisingly, they are performing well and also have high demand in the market. As per a report from Amazon Business, some of the top selling products on Amazon in this category are:

• Voice-control home electronics
• Smartwatches
• Fitness equipment
• Bluetooth speaker
• Power banks
• Wireless chargers
• Headphones
• Monitors
• Mobiles and tablets

2. Camera

Cameras and other photography equipment are also some of the most selling products on Amazon. There are several brands available on Amazon. The following are the options you can choose from:

• CCTV cameras
• Baby monitoring cameras
• Binoculars
• Telescope
• Camera stands
• Portable lights
• Camera lenses

3. Clothing & Jewelry

Fashion products are consistently among the top-selling items in India, as indicated by the same PPRO report. Report reveals that the fashion category holds a substantial market share of approximately 27% across various eCommerce segments.

Jewellery is another popular segment. It’s in high demand, especially among Indian women and now, even men are showing interest in customised jewellery.

However, if you wish to sell products from this category, you must look for unique products because of the high competition.

Remember, it is not about offering another type of clothing or jewellry. Look for something that can distinguish itself from other available options. Some of the popular products include:

• Fashion apparel for men and women
• Sportswear for men and women
• Undergarments and swimwear
• Saree
• Kurtis
• Jewellery

4. Beauty and Personal Care Products

Lately, people are adopting healthy habits; therefore, personal care and beauty products are very popular on Amazon. Also, consumers are becoming environmentally conscious. There is a need for new, healthier and organic products. Some of the products in this category are:

• Bathing products and accessories
• Skin care – creams and lotions
• Body lotion and fragrances
• Makeup products
• Hair dryers

5. Sports

The sports category includes products associated with indoor and outdoor sports and fitness. You need to focus on keywords to achieve success in this category. Since this category is about fitness, you can use outdoor images in the product categories. However, you must bear in mind that this category also has cut-throat competition. Also, the products and product listings keep getting updated. So, keep track of the trending products in the market. Lastly, the best point about this category is that the profit margins are high.

6. Home Entertainment

With Amazon offering some of the best discounts on electronics and home entertainment units, the demand for this category of products is unlimited. From music systems to amplifiers to projection screens, the demand for home entertainment is only expanding. Here are some of the most selling products on Amazon: 

• Home theaters 
• Projectors 
• Television
• AV Receivers and Amplifiers 
• Speakers

7. Home Office Furniture

Furniture is a category that continues to experience consistent demand year-round. According to a report from the India Brand Equity Foundation (IBEF), this segment constitutes approximately 4% of the eCommerce retail market share by value in India.

Online shopping has spoiled one for choice, and Amazon is a leader in offering unlimited office furniture options for homes. The most popular categories in this section are: 

• Chairs and Workbenches 
• Desks and workstations 
• Cabinets and Cupboards 
• Tables 
• Adjustable Seat with PU Lumbar Pillow

8. Fitness equipment and apparel

As more and more people want to adopt self-care routines, they are choosing a variety of fitness equipment and apparel to meet their needs. Exercising at home has become a common thing.

Most of these products are for personal use purposes and suitable for homes, balconies and small areas. The typical fitness equipment is: 

• Under desk elliptical cycle machines 
• Treadmills
• Resistance bands,
• Dumbbells
• Jump ropes
• Exercise balls
• Aerobic training machines 
• Exercise balls and gloves
• Yoga mats

9. Cookery and cutlery

A high-traffic category on Amazon, kitchenware products and accessories generate attractive sales throughout the year. The typical kitchenware needs vary from cookbooks to cold-pressed oils and spoons, ladles to oven mittens. The top list of items in this category are: 

• Dining table napkins 
• Theme-based cutlery
• Edible cutlery
• Celebrity cookbooks
• Leading organic products

10. Books

While eBooks have taken away the joys of freshly printed text on pages, the sale of physical books on Amazon continues unabated. Selling on Amazon is easy, but you also need to know if the particular niche or author is among the top sellers.

Amazon.in has sold over 28 million books to buyers across India making it the most demanded products to sell online. The platform sells an average of 70,000+ books every day and 3,000+ books on average every hour. Amazon.in has seen a more than 26% increase in consumers buying books from its ecommerce platform. The common book genres that typically sell well are: 

• Self-help books 
• Romance 
• Mystery
• Science fiction 
• Contemporary pulp fiction

11. Games & Toys

With over 8 Lakh units of toys shipped monthly, Amazon.in is the largest toy store in India. This category witnesses a massive sales spike in the holiday season. The demand for video games or other games and toys is ever-growing as they provide a substantial entertainment value for kids. This category further expands to educational games as well. Roughly 51% of consumers opt to buy toys at mass merchandisers like Amazon. 

Many movies, TV, and cartoon franchises introduce new toys in the market that relate to new shows and fictional characters, like Iron Man, Batman, and more. Board games like Jumanji are also good examples. This trend highlights the huge demand for these games and toys since kids develop a fascination with these characters and want to buy such toys. Amazon.in ships nearly 25000+ units of toys in a day. Amazon.in also sees more than 50% year-on-year potential growth and a 2-3x potential sales hike for toy sellers during festive periods. A few best-selling products in the games & toys category on Amazon are:

• Magnetic Toys, including magnetic building blocks and more
• LCD Writing Tablet
• Bikes, trikes, and ride-on
• Dolls & Accessories
• Art & Craft
• Model building kits
• Model trains & railway sets
• Puppet & puppet theatres
• Remote & app controlled toys

12. Household & Pet Supplies

Amazon is the largest retailer of pet care and household products, considering global online sales. In 2022, Amazon’s combined eCommerce pet care and household sales reached US$ 23.3 billion. That’s an enormous amount of sales, indicating the vast market demand for pet supplies and accessories on the platform. That’s why these products make it to the best-selling list on Amazon.

You’ll find plenty of expensive and inexpensive products selling in this category on Amazon, like pet supplements, pet apparel, cleaning supplies, laundry detergents, paper towels, hygiene products, etc. Some of the best-selling items on Amazon in this category are:

• Pet Hair Remover
• Dog Poop Bags
• Dog Travel Water Bottle
• Cat Window Hanging Bed
• Donut Pet Bed
• Automatic Pet Feeder

13. Garden & Outdoor

With a green thumb, many gardening enthusiasts flock to Amazon’s platform to buy gardening and outdoor items. Customers often look to decorate their gardens and outdoor spaces with quality, trendy, and easily available products, for which Amazon is a great platform. 

You may sell various items from this category, from basic tools like shovels and planters to more fancy ones. For example, LED Grow Lights for Indoor Plants, an Amazon best seller, has a high niche score that demonstrates strong monthly sales. These lights are quite popular among urban dwellers who may not have outdoor space but still want to cultivate plants or grow herbs indoors. A bunch of other Amazon best-selling products in this category include:

• Backyard Birding Supplies
• Backyard Livestock & Bee Care 
• Barbecue & Outdoor Dining
• Beekeeping Equipment
• Garden & Outdoor Furniture
• Heavy Equipment & Agricultural Supplies
• Mowers & Outdoor Power Tools
• Outdoor Décor
• Outdoor Heaters & Fire Pits
• Outdoor Storage & Housing
• Pest Control
• Plants, Seeds & Bulbs

14. Watches

Accessories are the perfect way to accentuate an attire or look. Among many ornaments, watches are in demand. According to Amazon.in, there is a whopping 45% increment in customers purchasing watches from their platform. They also say that the potential sales growth for digital & chronograph watches is a staggering 4-6 times more than other accessories. 

Also, Amazon.in sells about 15,000+ watches every day. These numbers are a real testament to the high demand for watches on the platform. So, selling watches may turn into a great deal for you, with a growing customer base for this product on Amazon.  

15. Edible Grocery & Gourmet Foods

Customers love buying things like organic food, snacks, beverages, candies, spices, condiments, etc. from Amazon, making edible Grocery & gourmet Foods one of the best-selling categories on the platform.

Around 60000+ units of grocery items sell out on Amazon.in every day. This category has a year-on-year potential growth of over 75% on the Indian Amazon site. The sales for grocery products increase 2x during festive sales.

Products like specialty coffee and organic teas are among the bestsellers in this category, with single-origin coffee beans from Ethiopia or matcha tea from Japan witnessing high demand. Moreover, a shift in consumer preference for healthier snack options boosted the sales of products like keto-friendly nuts and gluten-free crackers. 

Another Amazon bestseller with outstanding sales performance is “Pure Himalayan Pink Salt”, touted for its probable health benefits. It has topped the Amazon gourmet spice rankings.

How to Find the Best Product on Amazon?

Finding the product that sells best on Amazon is not enough. You also need to know the shipping cost, Amazon FBA cost and product’s weight and durability to ensure you can ship the product conveniently while not compromising on your profits.

Also, think about existing competition in the market. The best-selling product on Amazon will undoubtedly have high competition as well. So, you can try to find a niche that has less competition to stand out from the crowd. Or you can simply look for unique products in the same niche.

You should explore the “frequently bought together” section as well. This will also give a fair idea of the bestsellers list.

Conclusion

The most selling products on Amazon are ever-changing. But what remains the same throughout are the value and quality. Research well before finalizing the product and category – you can also take the help of some research tools. But remember, as a seller, the most important thing for you is to provide value from your products and superior customer service to succeed on the eCommerce giant.