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Top 20 Trending Products to Sell Online in India in 2024

danish

Danish

Specialist - Marketing @ Shiprocket

May 14, 2023

8 min read

In today’s digital age, selling products online has become a popular way for businesses to reach a wider audience and increase their sales. However, with so many products available online, it can be challenging to determine which ones are worth selling on online platforms. In this article, we will provide you with a list of the top 20 products to sell online, as well as tips on how to choose the right products for your online store.

products to sell online

How to Choose Products to Sell Online?

Choosing the right products to sell online is crucial to the success of your online store. Here are some tips to help you choose the right products:

1. Research Your Market

Conduct market research to identify what products are in demand and what your potential customers are looking for. Use online tools such as Google Trends, Amazon Best Sellers, and social media platforms to gather this information about your target audience.

2. Consider Your Niche

Identify your niche and choose products that fit within that niche. Niche products have less competition, and you can establish yourself as an expert in that area.

3. Look for Unique Products

Consider products that are unique and not easily available in local stores. This will give you an edge over your competitors and attract customers who are looking for something different.

4. Evaluate Your Competition

Research your competition and identify what products they are selling. Look for gaps in the market and choose products that are not currently available from your competitors.

5. Consider the Profit Margin

Choose products that have a high-profit margin, as this will help you make more money from each sale.

Top 20 Products to Sell Online

Here are the top 20 products to sell online:

1. Beauty Products

With the rise of social media and influencers, the demand for beauty products has skyrocketed. From makeup to skincare, there is a huge market for these products online. Beauty products that offer unique benefits, such as all-natural ingredients or anti-ageing properties, can be particularly successful.

2. Fitness Equipment

More people are turning to at-home workouts, making fitness equipment a hot commodity. Products like resistance bands, yoga mats, and dumbbells are popular choices. Look for equipment that is versatile and can be used for multiple exercises.

3. Pet Supplies

Pet owners are always on the lookout for new and innovative products for their furry friends. From toys to food to grooming supplies, the pet industry is a lucrative market. Consider niche products, like organic dog food or eco-friendly cat litter, to stand out from the competition.

4. Baby Products

New parents are always in need of baby products, making this a steady market. Diapers, bottles, and baby clothes are just a few examples of popular items. Look for products that offer unique features, like organic materials or a special design.

5. Consumer Electronics

The consumer electronics category reigns supreme as India’s best-selling and most popular segment. According to the India Brand Equity Foundation, report, it holds the largest share (around 40%) in terms of value among various eCommerce retail segments in India.

With technology constantly evolving, there is always a demand for new and improved electronics. From smartphones to laptops to smart home devices, the options are endless. Consider focusing on a specific niche, like gaming accessories or home security systems.

6. Home Decor

This is a billion-dollar industry, with consumers always looking for ways to update and refresh their living spaces. From wall art to furniture to decorative pillows, there are endless possibilities. Consider products that offer a unique design or functionality, like multi-use furniture or customisable wall art.

7. Fashion Accessories

The jewellery segment is also a high-demand category in the UK, with demand surging even more during festive periods. According to the same IBEF report, the jewellery category commands a substantial 7% share among various eCommerce retail segments by value.

Things like jewellery, scarves, and hats are popular choices for online shoppers. Look for trendy pieces that can be easily paired with different outfits. Consider offering customisation options, like personalised jewellery or monogrammed bags.

8. Toys and Games

Parents are always on the lookout for new and exciting toys and games for their children. Educational toys and games that promote learning and development are particularly popular. Consider offering unique products, like eco-friendly toys or customisable board games.

9. Health and Wellness Products

With an increased focus on self-care and wellness, health products like supplements, essential oils, and aromatherapy products have become popular. Look for products that offer unique benefits, like all-natural ingredients or specific health benefits.

10. Kitchen and Dining Products

From cooking utensils to dinnerware to small appliances, the kitchen and dining market is always in demand. Consider offering unique products, like eco-friendly cookware or personalised cutting boards.

11. Outdoor and Camping Gear

Outdoor enthusiasts are always in need of new gear for their adventures. Tents, sleeping bags, and camping stoves are just a few examples of popular products. Look for products that offer durability and functionality, like waterproof gear or multi-use tools.

12. Arts and Crafts Supplies

With the rise of DIY culture, arts and crafts supplies have become increasingly popular. From knitting needles to paint brushes to scrapbooking materials, the options are endless. Consider offering unique products, like eco-friendly art supplies or customisable DIY kits.

13. Stationery and Office Supplies

With more people working from home, there is an increased demand for stationery and office supplies. From pens to notebooks to desk organisers, these products are essential for any home office. Consider offering unique products, like personalised stationery or eco-friendly office supplies.

14. Travel Accessories

Travellers are always in need of new and innovative products to make their trips more comfortable and convenient. From luggage to neck pillows to travel-sized toiletries, the options are endless. Consider offering unique products, like sustainable travel gear or customisable luggage tags.

15. Automotive Accessories

With millions of cars on the road, the automotive industry is a lucrative market. From car mats to seat covers to tire inflators, there are endless possibilities. Consider offering unique products, like eco-friendly car accessories or customisable license plate frames.

16. Sports Equipment

Sports enthusiasts are always on the lookout for new and improved equipment for their favourite activities. From golf clubs to basketballs to bicycles, the options are endless. Consider offering unique products, like eco-friendly sports gear or customisable jerseys.

17. Party Supplies

From birthdays to weddings to holidays, there is always a reason to celebrate. Party supplies like balloons, decorations, and party favours are always in demand. Consider offering unique products, like personalised party decorations or eco-friendly party favours.

18. Personal Care Products

From toothbrushes to razors to feminine hygiene products, personal care is a necessary market. Look for products that offer unique benefits, like all-natural ingredients or a specific design.

19. Educational Products

With the rise of homeschooling and e-learning, educational products like textbooks, workbooks, and educational games have become popular. Consider offering unique products, like customisable textbooks or interactive learning apps.

20. Home Improvement Products

Homeowners are always on the lookout for ways to improve their living spaces. From power tools to paint to lighting fixtures, the options are endless. Consider offering unique products, like energy-efficient light bulbs or customisable wallpaper.

Conclusion

Selling products online can be a profitable business, but choosing the right products to sell is crucial to the success of your online business. By conducting market research, identifying your niche, and evaluating your competition, you can choose products that are in demand and have a high-profit margin.

Frequently Asked Questions(FAQs)

What are some tips for successful online selling, especially for new sellers?

– Creating a user-friendly and visually appealing website
– Engaging with your customers through social media and email marketing
– Continuously monitoring and analysing your sales data to optimise your strategies and products

How can I differentiate my online store and products from competitors selling similar products?

To stand out from online competitors, offer unique products and provide excellent customer service while sharing your brand’s story and values with your customers. Use pricing incentives and social proof to build trust and continuously improve your products based on feedback and market trends.

How do I market my online store and products to attract customers?

There are many strategies you can implement to market your online business, such as:
1. Search engine optimisation(SEO) to improve your website’s visibility in search results
2. Social media marketing to reach and engage with your target audience
3. Content marketing to create valuable and informative content that drives traffic to your website
4. Paid advertising, such as Google Ads, Facebook Ads, or Instagram Ads, to promote your products to a wider audience

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