Walmart’s TwoDay Delivery program provides a huge advantage for sellers looking to boost visibility and sales. As online shoppers increasingly prioritise fast and reliable shipping, offering fast delivery can be a critical competitive advantage. Walmart’s TwoDay delivery helps boost customer satisfaction while giving you access to features like ‘fast shipping’ tags and improved search rankings. If you want to grow your business on Walmart Marketplace, understanding the benefits and requirements of this program is essential for your eCommerce success.
This blog will explore Walmart’s TwoDay delivery program in detail, including its benefits, how to set it up, and eligibility criteria.
What Is Walmart’s TwoDay Delivery?
Walmart’s TwoDay delivery program is an online marketplace initiative to facilitate expedited delivery. As the name suggests, it indicates that a product carrying this delivery tag will be delivered within two business days in the United States. It’s also completely free for customers.
If you have enabled the TwoDay delivery feature on Walmart product listings, it will appear in the following three places for your customers to see.
- In search results, when your customers search for products
- Above the ‘add to cart’ button, where they are about to make a buying decision
- In the product description, when customers check the product page
In addition to TwoDay delivery, Walmart also offers OneDay and ThreeDay deliveries. These great delivery options help you stay ahead of your competitors and enable you to meet your customers’ demand to receive their orders within a short period.
Benefits of Walmart TwoDay Delivery: What Sellers Should Know
Now, let’s look at the significant benefits of the TwoDelivery program.
- Increase your sales and profits
The demand for quick and free delivery is rapidly growing. According to Statista, almost two-thirds of global shoppers anticipated receiving their orders within 24 hours, while every four out of ten shoppers expect delivery in less than two hours. In the first quarter of 2022, 68.2% of global shoppers were more likely to buy a product online when offered free delivery. Similarly, in 2023, almost 8 out of 10 global shoppers agreed that free shipping would be an essential aspect of their domestic and cross-border online purchases.
With Walmart’s TwoDay delivery program, you can offer fast delivery and make it free for your customers. This will help you attract more customers, improve your conversion rates, and reduce cart abandonment rates.
- Gain more visibility
Expedited delivery improves your ‘Listing Quality,’ helping your products rank higher in search results. This increases visibility, Buy Box wins, traffic, conversions, and reduces returns.
The Walmart Buy Box is a section on a product page that contains the name of the product, price, seller’s information, additional purchase options, the ‘add to cart’ button, and other information. Sellers who sell similar products on Walmart Marketplace share a product page and compete to appear in the prominent ‘Buy Box’.
- Enjoy more flexibility in regional areas
Shipping Templates enable you to control your shipping and fulfillment strategy. With Walmart’s delivery program, you can offer expedited delivery in your preferred regional areas, where you can reach within 1, 2, or 3 days.
Shipping Templates also enable you to offer expedited deliveries on as many SKUs as you choose. For instance, you can choose a small portion of your product catalogue or a particular region.
- Use Smart Tags
Walmart’s Smart Tags automatically apply fast delivery tags, like 2-day delivery, to eligible products. You must deliver these items within five days or less to become eligible. Smart Tags enables you to fulfill your delivery promise on time and improves your customer’s experience. The best part about using the ‘Smart Tags’ technology is that you don’t have to do any manual work to add and remove delivery tags from your items.
- Save time and costs
Configuring your shipping settings can help you save time and money. You can buy discounted shipping labels, estimate shipping rates, and compare carriers. You can do all of these and more directly from Seller Central.
How to Set Up Walmart TwoDay Delivery for Your Products?
Using shipping templates, getting started with TwoDay delivery is simple. You just have to set up your configuration and assign SKUs to custom templates. This also applies to other shipping methods, including OneDay and ThreeDay deliveries.
Walmart gives you two options to set up expedited delivery.
1. You can manage fulfillment and ship locally or countrywide, from your own warehouse.
Walmart’s seller-fulfilled option enables you to set up TwoDay (along with OneDay and ThreeDay) delivery. Though you’ll need to meet the eligibility criteria to set up OneDay and TwoDay delivery, setting up ThreeDay delivery requires no prior approval.
2. Walmart Fulfillment Services (WFS) provides shipping support. If you have any questions or queries, you can also contact ‘Seller Help’.
Eligibility and Access for the 2-Day Delivery Program
Walmart does not make seller-fulfilled TwoDay delivery automatically available to all sellers. Though you can also request access in Seller Central, you must meet a set of qualification criteria, including the following.
- You need to be a seller on Walmart Marketplace for at least 90 days or you must have completed over 100 orders.
- Your on-time shipping and delivery rate is greater than 95%.
- Your valid tracking rate is higher than 95%.
- Your cancellation rate is less than 1.5%.
- You should be offering free returns.
You don’t have to meet the above criteria if you already use Walmart Fulfilment Services. TwoDay delivery will be automatically available for all WFS items.
ShiprocketX: Simplifying Your Access to Speedy Delivery Solutions
Do you want to grow your business beyond borders? ShiprocketX is an end-to-end cross-border solution designed to simplify and streamline the international shipping process. With ShiprocketX, you can ship from anywhere in India to Australia, UAE, the UK, Singapore, Canada, and the USA. In fact, ShiprocketX has a widespread courier network that spans over 220 regions across the world.
Conclusion
Using Walmart’s TwoDay delivery program can lead to significant growth for your eCommerce business. It not only helps attract more customers by meeting the delivery expectations of modern customers but also enhances overall competitiveness in the marketplace. With the potential for increased conversions, better search visibility, and improved customer loyalty, you can use this delivery program to build a more profitable, scalable business. Offering fast shipping to your customers is longer a premium feature. It has become a necessity if you want to succeed in the current online retail space. ShiprocketX provides you with the tools to meet the shipping demands of your global audience.
