How to Start an Online Dropshipping Business


Dropshipping is one of the most popular business models for people who are venturing out in the world of eCommerce and are also new entrepreneurs. One of the main reasons for dropshipping’s popularity is that this can be started with limited funds, from the comfort of your homes, and not requiring any kind of warehouse. 

Dropshipping is an eCommerce business model in which the selling website purchases the items from a third-party supplier or manufacturer, who then fulfills the order on the behalf of the website owner.

Not only this reduces the operational costs majorly but also gives time to focus on customer acquisition and bringing business.

How to Start a Dropshipping Business?

If you are ready to start your own dropshipping business, and on a limited financial capability, we have the perfect guide for you. Although it does not take a large number of funds, dropshipping businesses do require a lot of hard work.

Let’s read and understand the steps required to start a dropshipping business

1. Select a niche

It is important to select a niche when starting a dropshipping business, and the niche is supposed to be something you are interested in or are passionate about to ensure that down the line you won’t get discouraged.
It takes quite an effort to scale a dropshipping business. When choosing a niche it is important to choose profitable products and products that can trigger an impulse buy. It is important to understand your consumers and the market to choose the right product.
You can also choose products that are not readily available, thus it will create an urgency for your product and brand.

2. Research your competition

When you will start your dropshipping business, you will be competing not only against other dropshippers but also with retail giants such as Amazon. Researching about your competitors and the products they sell allows you to understand what is the demand of your customers.
Many products have low competition in the market, but the reasons for that include high shipping costs, manufacturing issues, or poor profit margins. 

3. Secure a supplier

The major part of any dropshipping business is securing a good supplier through which your business can procure products. You must conduct due diligence when hiring a supplier. Few points to keep in mind are –  availability of products, prices of the products, shipping costs, and more.

There are many suppliers in the industry that offer you a chance to start your own dropshipping business by giving you products that are in demand, lucrative, can be shipped with a lower budget range.

4. Build your eCommerce website

The fastest way to start your dropshipping business is to create your eCommerce website and list products sourced from the supplier. Many websites can help you set up your website without any technicalities needed.

Once the website is set up and the products are listed, all you have to do is start bringing in the customers, share your website with the audience, and get orders. Another option is to create an account on marketplaces and list your products there.

5. Create a plan to acquire customers

Having a website is great, and having products listed on those websites is even amazing, but what good does that do if you cannot bring customers to your website. There are various ways through which you can bring customers to your websites such as Google ads, Facebooks Ads, word of mouth, and more.

You can also focus on search engine optimization, and email marketing in the long run. These are an easy way to leverage existing customers and lure a new customer base to generate revenue without additionally spending on advertising.

We have covered everything there is to know about starting a dropshipping business. By applying the advice given in the article above, you can start your own dropshipping business and work towards building your empire.

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Arjun Chhabra

Sr. Specialist - Content Marketing at Shiprocket

Seasoned content writer with experience in blogs, articles, micro descriptions related to the field of finance and the loan market (read FinTech) of the UK and the USA. Every content is completely key ... Read more

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