Packaging Best Practices For E-commerce Business Success
In our last blog, packaging guide for e-commerce sellers, we talked about various packaging considerations and packaging material that you can use for your product packaging. Along with various packaging techniques, it is also important to focus on certain packaging practices that will help you improve your packaging strategies and keep your customers happy too! ‘Best Practices’ refers to methods and techniques that can help you enhance the packaging of your product and help you enhance the customer’s experience.
Why require best practices?
Packaging is a very important step in the shipping and fulfilment process. It protects your products from any wear and tear and also it is the first impression your customer forms when the package shows up at their door. It’s your brand’s first impression in-person and it holds a huge amount of importance for your e-commerce store. These best practices give your package an overall check and amp up its safety, appearance and other important features.
As there are different types of packaging based on your budget, size and branding, best practices for each are also different. There can be various kinds of packaging like experience-based packaging, packaging and many more. There are going to be different practices you will need to follow for each. Therefore, keeping in mind a few of these e-commerce packaging practices is always a must.
Types of Packaging and their best practices
1) Standard Packaging/utility based packaging
Utility packaging refers to the simplest form of packaging. It includes an envelope or a box along with any important fillers. This kind of packaging is suitable for brands who have developed trust with their customers and don’t need to spend as much on their packaging strategies and design. Also, for brands that are starting out or who need to ship overseas, this type of packaging is ideal.
A few best practices for such packaging would be:
- Always seal your package at all edges with proper water-resistant and pressure resistant tape.
- Follow a particular kind of packaging that focuses on the safety of the product rather than the unboxing experience.
- You will need to package your product for safe transport. Thus, using boxes filled with fillers like bubble wraps, foam peanuts, airbags etc.
2) Branded Packaging
To make your packaging experience even more enhanced for customers, you can make use of other material to make your packaging stand out. For starters, you can get your brand name printed on the packaging material you are using. A simple corrugated box is an ideal choice as it is cheap but you can opt for boxes which your brand name and logo printed. For example, when a clothing brand nineteen began its sales, it used to send across its products in a thick sturdy box with nineteen written all over it. Along with this, you can make use of colorful fillers like colored foam peanuts, printed tissue paper. You can even use tape which has your brand’s name printed on it.
3) Custom Packaging
This kind of packaging is ideal if you want your buyer to have an elated unboxing experience. This is a slightly high budget and requires an extra attention to detail. Along with following the branded packaging practices, you can also make use of other tools such as tissue paper wrapping, product samples, personalized notes, stickers etc. to make your package stand out. A tissue paper wrapping adds an extra layer of curiosity and a pop of color and gives the whole package an elegant look. By adding discount coupons for your buyer’s next purchase, you are not only impressing the customer you are also making them look forward to their next purchase. Personalized notes add the element of concern to the package. This one step makes the customer believe that you did actually put in an effort to make this package a customized one. Moreover, you can also add free samples as one, nobody ever said no to free stuff and two, it adds more value to the buyer’s purchase, making them believe they got more than what they paid for while also making them aware of other products. Beauty retail e-commerce giant, Nykaa, adds free samples to the buyer’s cart automatically once they make a purchase of a particular amount.
Any strategy you pick, you need to make sure it is cost effective for your business. Therefore, plan accordingly. To achieve any of these packaging you will need to procure packaging materials. Here is a list of resources that can help you do so.
Packman is a leading e-commerce packaging material manufacturing firm in India. It manufactures corrugated boxes, security bags, courier bags, air bubble wraps, tapes and all kinds of different packaging material. They house a variety of packaging products which are available at reasonable rates. They even offer branded and customized packaging options.
They are manufacturers and exporters of different forms of packaging materials including boxes, films, pouches etc. They hold the latest designing and engineering technologies, which is definitely one of the best in the world.
U-Pack is a Mumbai, India based company which deals in design, printing, manufacturing & distributing a wide range of packaging materials that include corrugated boxes, cardboard boxes, BOPP tapes, Bubble Wraps, Courier Bags, Stretch Film, etc.
PR Packagings is a manufacturer for e-commerce packaging materials. Located in Delhi, it is renowned for the production of various kinds of packaging boxes and labels.
Asha packaging is known for the production of corrugated boxes made of different materials like jute, plastic etc. They also manufacture various other materials like foam nuts, bubble wraps etc. They cater to various industries like textile, food and beverage, jewelry and household items.
These packaging best practices along with these resources can be of huge importance to provide your buyers with a pleasant experience when they receive their product.