When you start your eCommerce store or when it hits a rut, what is the one aspect you go to? Do you keep following the herd and continue doing things the way you are doing them or do you amp up your technique and play on your strengths? Without giving it a second thought, we all know the answer is the latter. But are these strengths the foundation of your store or something you discover along the way? Well, these ‘strengths’ are what makes your brand unique and hence constitute your Unique Selling Proposition (USP). Let’s see what a USP is and how you can dwell on it for better results!