eCommerce is catching pace in India. New stores are coming up by the minute, and all of them have one aim – sell more! But, how will you make your mark in the industry and persuade your customers to buy more from you? Whatever approach you take your goal is to increase the overall sales for your store. Most sellers tend to digress from this idea and begin prioritizing other things over growing sales. With this blog, let’s back to the basics and see how you can improve your average order value.