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Finding Your Ideal Customer: How To Reach Your Target Audience 


Malika Sanon

Senior Specialist @ Shiprocket

July 21, 2022

5 min read

Knowing your target audience and only targeting that segment of people will save you time and money on advertising to groups that aren’t likely to be interested in buying your product. It is essential to take out time to research and plan out your marketing campaign as it intensifies and strengthens your relationship with your customers. 

A clear and consistent branding strategy and messaging are equivalent to gaining half of your prospective buyers. All of those as mentioned earlier will enable you to make your business a success by just defining their target audience early on in their growth journey. 

What Is A Target Audience? 

A target audience is a group of people who are prospective buyers of your product or service. Many companies search for traits like gender, age, occupation, location, socioeconomic status and education level. 

It is also ideal to find your target market so that you know which groups to advertise to and you can save money, time and resources. 

Why Is It Important To Identify Your Target Audience?

Getting the word out about your brand is important, but each customer expects something different. Finding your niche helps you save time and money, which you might have used to advertise on useless advertising groups. Now, that you have identified your target audience, you can put your time and resources into a region, demographic or class of buyers who are more likely to purchase your product will help you effectively allocate your marketing budget.

According to a report by Accenture, “91% of consumers say they are more likely to shop with brands that provide offers and recommendations relevant to them, and 66% of consumers say encountering content that isn’t personalized would stop them from making a purchase.”

How To Identify & Reach Your Target Audience

Have A Concrete Plan

You need to have a definite marketing plan to find your target audience. The more specific and to the point you are with the plan, the more likely you convert leads into customers. 

To draw up a buyer persona (your target customer profile), consider where your customers get their information, what other interests they have, their social media use, their geographic region and other demographics. You can use your company’s Facebook Insights or other social media analytics as a guide. A clearly defined customer profile and marketing plan allows you to reach your target demographic as economically as possible. 


Create Benchmarks 

Set clear benchmarks to track your performance. Set benchmarks for how well your marketing strategy converts leads into customers, what you’re spending on your marketing campaign and the revenue you earn as a result. Be sure to track not just the overall results of your marketing, but how specific strategies convert. 

Clear Messaging 

Marketing is mostly about the message and one of the common mistakes people make early on the business is not being able to have a clear messaging. Usually, business owners are so focussed in the business that they forget the importance of the messaging.

Clear and direct communication to your customers can make you reach their pain points and then create a concise and crisp message that focuses on the ways your business solves those problems.

Bring In An Expert

Business owners are so personally invested in their business and knowledge about their products or services that you need a total outsider to look at your marketing plan to make sure your strategy will resonate with your intended audience.   

By sharing your plan with someone who has some distance from your business, you’ll get a clearer sense of how likely someone is to respond to your marketing the way you want.

 Consider Strategic Partnerships 

You should know where you can already find your customer base. What media they consume, what activities they enjoy and what locations they visit. These are places where your marketing is most likely to be seen by your target customers.

To identify potential partnerships, think about what businesses or media channels have already attracted your customers.


Have A Realistic Timeline 

Though you want to start making sales quickly, a key part of reaching your target customers is having the patience to allow your marketing to work.

Your marketing plan should include a timeline, allowing each strategy enough time to succeed or fail before you move on to the next step. This includes being realistic about the time of year and how seasonal changes will affect your customers’ needs and interests.

Shiprocket is a complete customer experience platform for SMEs, D2C retailers and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs.

Shopify can also be easily integrated with Shikprocket & here’s how-

Shopify is one of the most popular eCommerce platforms. Here, we show you how to integrate Shiprocket with your Shopify account. You receive these three main synchronisations when you connect Shopify with your Shiprocket account.

Automatic Order Sync – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system. 

Automatic Status Sync – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel.

Catalog & Inventory Sync – All the active products on the Shopify panel, will automatically be fetched into the system, where you can manage your inventory.

 Auto Refund- Shopify sellers can also set up auto-refund which will be credited in the form of store credits.

Abandon Cart Message Update Via Engage- WhatsApp message updates are sent to your customers about incomplete purchases and drive additional conversion rates of upto 5% using automated messages.

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