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Shiprocket Promise: Build Customer Trust and Boost Conversions

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Akesh Kumari

Specialist Marketing @ Shiprocket

September 19, 2024

7 min read

customer trust is paramount to driving conversions and sustaining business growth. A customer’s trust is the foundation of any successful online business. It influences the purchasing decisions of customers and fosters brand loyalty. However, to achieve this, eCommerce businesses must prioritise transparency, reliability, and customer satisfaction. This involves implementing strong and effective security measures, showcasing positive customer reviews, and offering exceptional customer service. Apart from these, eCommerce businesses integrate new-age solutions like Shiprocket Promise, with their online store to boost conversion rates. 

This blog will explore the features of the Promise product, the app from Shiprocket, how it helps gain customer faith, and the importance of trust for eCommerce businesses. 

Shiprocket Promise
Shiprocket Promise

Importance of Trust in eCommerce

Trust plays an important role in eCommerce. It not only helps increase conversions but also raises theBuilding  chances of repeat purchases. With customer trust, there are fewer abandoned carts. When your customers believe in you, they are more likely to recommend your brand to their friends, family, and even online. It can bring you new customers at a relatively lower cost. That’s called positive word-of-mouth marketing. Isn’t attracting new customers the top goal for most businesses? It is, at least for 65% of brands that invest in strategies to build customer loyalty. 

Trust is also essential in building long-lasting customer relationships.

Let’s look at the three major benefits of customer trust for eCommerce businesses.

  • Increased conversion rates

Customers are less likely to buy from a brand they don’t trust. Building trust is important if you want to convert visitors into customers, especially when you’re selling a product that’s priced higher than your competitor’s. The higher the price of the product, the more you want your customers to trust you to convince them to buy your product. Social proof, credibility, and trustworthiness convert visitors into customers. For example, if a visitor finds your website trustworthy with safe and secure payment options, they are more likely to make the purchase. 

Eventually, it can help you reduce your cart abandonment rates. A customer’s major concern is whether their personal and payment details are safe. So, if a visitor has doubts about the legitimacy of your website, they may abandon their carts. However, you can overcome this and other challenges with reliable customer support and a secure checkout process in place to establish trust. In the end, it’s all about whether you can make your customers feel safe about their data and privacy.

  • Fosters customer loyalty

If your customers trust your brand, they’ll come back for repeat purchases. It also reduces the need for expensive marketing campaigns to convince customers to purchase from your brand once again. Eventually, the overall cost of acquiring new customers and retaining the old ones is reduced. Customer trust and loyalty can earn you positive reviews and recommendations, both online and offline. It can help you build long-lasting relationships with your customers and increase their lifetime value (LTV). Your loyal customers may spend more over time and try out new product offerings. 

  • More brand awareness and loyalty 

Almost 88% of customers say it takes three or more purchases to build brand loyalty. While 37% of customers say they need to make five or more purchases before they fully commit to a brand, only 12% say they’re ready to commit after two purchases. These data show how difficult it can be for brands to build and maintain brand loyalty. However, the benefits of building brand loyalty exceed the challenges you may face while doing so. More brand awareness and loyalty results in increased customer acquisition and retention. You also get a competitive advantage with positive word-of-mouth marketing. Your marketing efforts deliver a better return on investments (ROI), with improved access to customer insights. With more sales and revenue, brand loyalty also helps you stay resilient against market fluctuations. 

Here are some of the most effective ways eCommerce businesses can build trust in customers.

  • Protect your customer’s data and privacy with strong security features on your eCommerce website
  • A well-designed eCommerce website offers a positive user experience, instiling trust among your customers 
  • Add clear and accurate product images and descriptions to give your customers an idea of what to expect. Lying about your product performance is one of the biggest reasons for consumers to switch brands. 
  • Display awards and recognitions on your website to reinforce trustworthiness
  • Leverage positive reviews and testimonials for your products from your satisfied customers
  • Start a loyalty program to reward your customer’s trust and loyalty
  • Offer multiple secure payment options to reassure customers of safe transactions
  • Keep your promises with regard to product quality, delivery timelines, returns and refunds, etc.
  • Implement money-back guarantees
  • Provide excellent customer support service, pre – and post-purchase. 56% of consumers believe customer service is ‘very important’ to build brand loyalty. 
  • Share your brand’s story on the ‘About Us’ page to connect with your customers on a personal level
  • Display social media links and social proof for added advantage
  • Display statistics on product adoption
  • Showcase media mentions establishing authority
  • Use trust signals, including endorsements from reputable brands and security badges to build customer confidence and increase credibility

Or, you can add a trust and quality badge from Shiprocket Promise. Let’s look at its key features, benefits, and whether you’re eligible to get your own badge. 

Features of Shiprocket Promise that Build Trust and Improve Conversion Rates

Building and maintaining your customer’s trust is essential to run a successful eCommerce business. That’s why Shiprocket Promise, a purchase protection programme, brings you a great way to turn visitors into loyal customers. It enables you to offer your customers a stress-free shopping experience at multiple touchpoints with a quality and trust badge. So, what happens when you do so? You convert more visitors and build trust, giving them more reasons to choose your brand over your competitors. 

Shiprocket Promise guarantees a delightful shopping experience in terms of the following:

  • Timely deliveries
  • Easy order returns, exchanges, and refunds
  • Reliable and prompt customer support service

Now, let’s look at the key features of Shiprocket Promise that can help you build trust and conversion rates. 

  • Expected Delivery Date (EDD)

You can showcase real-time expected delivery date (EDD) that’s backed by AI. Displaying delivery timelines on the product page can help you convert 10% more visitors into paying customers. 

  • Showcase Trust Badges

You can display the Shiprocket Promise badge for trust and quality on your eCommerce store. It can help you stand out from your competitors as a high-quality and premium brand that’s trusted by customers. 

  • Display information of verified sellers

Shiprocket Promise also enables you to display verified information. It can help you foster your customers’ confidence and trust in your eCommerce brand. 

  • Convey your brand strengths

Conveying your brand strength is essential if you want to win over potential customers. With Shiprocket Promise, you can persuade visitors that they will be purchasing from a reliable brand.

  • Build and maintain customer trust

Building your customer’s trust is only a part of the journey. Maintaining that trust is a whole different story. Shiprocket Promise guarantees an unmatched shopping experience that will make you your customer’s favourite brand. 

Do you want to know what makes you eligible for Shiprocket Promise? Let’s find out.

  • You must have an active eCommerce website.
  • You ship all your orders through Shiprocket only
  • You agree that you’ll display the Shiprocket Promise badge on the home page of your website. You must also display the badge on the product page and the checkout page.
  • All your order returns are processed using Shiprocket.
  • You must agree to use the myShiprocket app to send all tracking communication. 

Conclusion

Building and maintaining customer trust is essential for the success of any eCommerce business. By focusing on transparency, reliability, and exceptional customer service, you can create a trustworthy environment that encourages repeat purchases and customer loyalty. Implementing security measures, showcasing positive reviews, and providing personalised experiences are some of the proven strategies to achieve this. As your customer’s trust increases, so do conversion rates and overall business performance. Prioritising customer trust not only sets your business apart from competitors but also ensures long-term success in the dynamic eCommerce landscape.

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