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The Most Important Components Of An eCommerce Business

Rashmi Sharma

Specialist Content Marketing @ Shiprocket

March 2, 2021

5 min read

Every business person is looking to have an online store to sell their range of products and services. Creating an effective business strategy is one of the major keys as it defines what your business offers. Having a clear purpose and direction will help you understand the things you need and your consumers.

Having an efficient eCommerce business strategy is vital in cutting down on possible unwanted expenses and losses. This also assists you in competing with other bigger competitors in the online retail industry.

What are the components of a successful eCommerce business strategy?

Customer engagement

To convert potential consumers, you need to make a good first impression. Your website represents your online presence, and you need to be creative as well.

Getting the best design for your website can last your impression, and easy navigation to your website can give your consumers an excellent shopping experience. You can go for a less stylish design or bold themes with colours to represent your website.

The pages of your website are also important. Your “About Us” page conveys details about your business niche, your location, and what you serve. Adding good-quality images and a unique description of your products is also a must. Adding an FAQ page that can answer the basic questions of your customers will add up to your customer satisfaction experience.

Quality of your products

The quality of your products can help you gain trusted and loyal consumers. This also reduces your time, cost, and risk of getting return requests for defective products.

This will create a negative impression that the products you sell online are not of good quality. You create a good impression and brand reputation by ensuring your online consumers that your products are genuine and of good quality. Getting ISO accreditation is another way of gaining your consumers’ trust.

Standardisation of your product prices

Online consumers always look for and compare the product prices that you offer. Product pricing is considered to be a marketing tool and has a direct effect on your conversion rates. This is the reason why you must evaluate your product prices.

You have to keep in mind that when an online consumer visits a website, the first thing they look for is the product’s price A proven way to standardise your product pricing is by having a cost-based model that works in three steps deciding your cost price, wholesale price, and your retail price.

By standardising your product pricing strategy, you will always succeed in the type of online retail business you have.

Ensuring your store security

Your online store must be secured so that your consumers will have the confidence to purchase your products. Your online retail shopping cart should have excellent security features that will prevent your consumers’ personal information from falling into the wrong hands. This can directly improve your business’ reputation.

There are different ways to secure your eCommerce website. One is by using an SSL (Secure Socket Layer) certificate that encrypts data on your website to secure it from online threats. Another is implementing advanced verification methods. This will earn your consumer’s trust because they know you are taking good security measures. 

Reliable and trusted customer support

Online consumers trust the reliability part. If your customer support attends to their questions, queries, and problems relating to product purchases, payment, returns, and delivery adds reliability and trust to your brand.

Your customer service should be available 24/7 and must provide your consumers with an excellent approach. Additionally, you can use a chatbot to connect with your audience on a personal level.

Having good customer service will help you gain and retain consumers. This will also help you build your brand identity.

Enabling M-Commerce

Your online eCommerce business should be able to adapt to technological advancement to stay competitive in the market. M-commerce or Mobile Commerce is an innovative trend in online retailers nowadays.

Most consumers do their product research, purchases and payments with the use of their smartphones. Having a mobile app for your online retail store is the main component of an effective eCommerce business. It is also important that you should monitor and upgrade your app regularly.

Utilize The Power Of Social Media

There are approximately 4.4 billion internet users worldwide, out of which 3.44 billion are active on social media. Most companies sell products or services on Instagram shopping as it generates more attention and engagement than Facebook.

Therefore, promoting your eCommerce business on social media will surely boost your store’s presence, engagement, and conversion rate.


These components will surely assist you in making a successful eCommerce business strategy. They will help you stay in the competitive online market, giving you a much better chance of getting your ROI.

Are there more eCommerce business components that you would like to share with us? Let’s further discuss more in the comments below.

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