How to Setup an Online Store For Essential Items in India?

Ever since the coronavirus outbreak has caused the entire nation to come to a standstill, it has become more necessary than ever to ship essential goods responsibly. All over the country, people are struggling to procure necessities such as groceries, masks, sanitizers, medical equipment, baby food, etc. 

If you are a seller who has the resources to sell these essential goods, now is a great time to set up an online store and begin shipping them. Here is a brief process to get you started with setting up your store and successfully sell essential products across the country. 

Step 1: Setup Your Website/Marketplace 

Setting up your website is an effortless task that can be completed by you in a few steps. If you are someone who is just entering the eCommerce business, we would recommend that you start by quickly setting up a store on websites such as Shopify, Woocommerce, Bigcommerce, etc. 

If you are already an active eCommerce seller, you can add another segment to your website stating the sale of essential goods. This can facilitate your existing customer base to purchase from your store. 

Also, you can set up your marketplace store with Amazon and other websites that are also currently still selling essential items.

You do not require high-end technical expertise to set up a store on these websites. Just follow the necessary steps, add a theme, list of products, and you are good to go.

Ensure that your website is easy to navigate and the products can be located easily. Do not incorporate a lot of ads, unnecessary offers, or other relevant information as this website is purely to help people who might be in an emergency.

Step 2: List Your Products 

Once you have the basic framework of your store set up, you can start listing your products. If you are beginning to sell and market places such as Amazon, make sure you list products appropriately so that they fall under the bracket of essential goods.

List products under appropriate categories and ensure that they are easy to locate by your customers.

As these products are fast-moving, you will have to keep a close check on your inventory and warehousing operations to ensure that your website/marketplace and your backend operations are in complete sync.

Step 3: Write Appropriate Descriptions & Add Images 

Once you have listed your products, make sure you add appropriate product descriptions and the correct product images. This is vital because most people who will be shopping from your online store will be customers who earlier purchased these essentials from physical stores. Hence, to make sure that these people can buy smoothly, the images easily and the description must be spot-on.

Use as many realistic images as possible in a and do not edit them a lot. They must resemble the product and its features correctly. For the product descriptions, write about their specifications in detail. For example, if you are selling a glucometer, make sure to include the make, model, brand, number of strips you’re selling alongside, and what all is included in the box in your product description

Step 4: Set up Shipping

The entire exercise of setting up a store online is of no use if you do not set up appropriate shipping. Always opt to ship but shipping solutions in these critical times as they allow you to send with multiple courier partners. This means you can get an extended reach, a dedicated support team, and a fleet of courier executives to deliver your product. Opt for contactless delivery and also educate your buyers about the same. 

You can set up an account with shipping solutions like shiprocket as they are working with courier partners like Delhivery and Shadowfax to make sure you can deliver essential goods to home buyers.

Step 5: Get Permissions in Order

When there is a lockdown in the entire country, and there are restrictions on the movement of goods, you must get all permissions sorted before you begin a business. The government has various provisions for people who are making efforts to ship these items to the general public. Therefore, get all your permissions in place to avoid any setbacks later.

For shipping essential products with Shiprocket, following documents and permissions need to be furnished to our logistics team:

  1. GST compliance
  2. Valid invoice
  3. Company Authorized Letter
  4. Authorization letter from FSSAI (Optional)
  5. Copy of Drug License (Optional)
  6. Name, Number, and Pickup Location

Want to ship essentials? Cick here or call 011- 41187606

Final Thoughts

If you are an eCommerce seller or an off-line seller who wants to make essential goods available to their customers, now is a good time to do so. You can set up your store in a few easy steps and start contributing. Always remember to take adequate precautions and always sanitize yourself and your surroundings.


FAQs (Frequently Asked Questions) 

Can I ship essential items with Shiprocket?

Yes, you can ship all your products with Shiprocket.

What will happen if the courier partner loses my shipment during transit?

You can secure your shipments with us for up to Rs. 25 lacs against lost and damaged shipments during transit.

Should I connect with Shiprocket if some products are missing from my order?

In case of missing products, you must contact the seller only.

How can I get early COD remittance from Shiprocket?

You can get COD remittance within two days of order delivery by activating Early COD in your Shiprocket account.

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Srishti Arora

Content Writer at Shiprocket

Srishti Arora is a Senior content specialist at Shiprocket. She has written content for many brands, now writing content for a Shipping aggregator. She has knowledge on a wide gamut of topics related ... Read more


  1. Guru Rao Reply

    Hi, I am glad that I have gone through such an astonishing post, Thanks for sharing!

  2. aditya Reply

    Does pet supplies come under essentials?

    • Srishti Arora Reply

      Yes Adiya,

      Pet supplies are essentials items that can be shipped. The following items can be shipped –
      – Pet food (Dry and Canned)
      – Pet Hygiene care products
      – Pet medicines

      You may follow this link to begin shipping them immediately –

      Thanks and regards,
      Srishti Arora

  3. Vineet garg Reply

    I am a sanitizer manufacturer in rai sonepat, i wish to start with you for Pan india, kindly arrange call back and send detailed pricing quote on, phone no. 9654441807

    • Srishti Arora Reply

      Hi Vineet,

      Thanks for showing your interest. I will ask someone from my team to get in touch with you. Meanwhile, you can head to this link and fill the form –

      This will help you reach us faster!

      Thanks and regards,
      Srishti Arora

  4. Hardeep Reply

    During this lockdown period I want to start my online business but I don’t have any gst complaines etc . Can we people still start our business and tie up with shiprocket without having gov permission ?

    • Srishti Arora Reply

      Hi Hardeep,

      You can ship using Shiprocket without GST Compliance as it is not a mandatory document. You can read more and get started here –

      Thanks & Regards,
      Srishti Arora

  5. G Singh Reply

    Hello Srishti Arora,

    I have few questions
    1) Are you currently doing courier for essential items international or nationally?
    2) Do you do bulk orders too?
    3) Are you doing courier to Gujarat as well?
    4) Are ppe kits are also allowed to courier both nationally and internationally

    And your company number is not working.

    • Srishti Arora Reply

      Hello G Singh,
      Hope you are doing fine

      1) We are shipping essential items nationally via selected courier partners.
      2) Yes we have a provision for shipping bulk orders too
      3) Yes, Gujrat is included in our list of Pin Codes
      4) Yes, PPE kits come under essentials and we are shipping them within India.

      I’m sorry for the inconvenience you might have had to face. I will make sure to convey it to the team.

      To get started with our services, you can simply follow this link –

      Thanks and regards,
      Srishti Arora

  6. sachin sharma Reply


    • Srishti Arora Reply

      Hi Sachin,

      You cannot integrate your Buykaro website with Shiprocket as of now. Kindly watch this space for updates!

      Thanks and regards,
      Srishti Arora

  7. shriya gupta Reply

    Hey , Content quality is a good and nice post. Keep sharing.

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