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Importance of B2B Telemarketing for Lead Generation

Rashmi Sharma

Specialist Content Marketing @ Shiprocket

February 18, 2022

3 min read

Before you start a telemarketing b2b campaign, do you know what questions to ask? Here are some of the questions to ask for collecting more information. 

B2B Telemarketing

Are you creating this campaign for brand awareness? Are you looking to make a sale over the phone? How does B2B telemarketing differ from B2C?

The B2B and B2C telemarketing both have similar goals, but they have a number of differences too.

For example, B2B telemarketing offers solutions to their customers’ pain points. On the other hand, B2C telemarketing is a creative strategy based on your customers’ emotional instincts and desires.

What are the Benefits of B2B Telemarketing for Companies?

B2B Telemarketing

To find new growth opportunities while building your business credibility with relevant information, B2B telemarketing is something your company cannot ignore.  Here is an overview of the benefits of B2B telemarketing:

Quality Lead Generation

B2B telemarketing is a personalized way to do prospecting. In this approach, businesses will be able to generate quality leads and build more relationships with customers. 

Improves Performance 

Under this b2b telemarketing strategy, you will be able to record calls and listen to the customers’ queries carefully. Plus you’ll be able to measure statistics related to average calls in a month which helps you to know the number of prospects.

Easily Affordable

It’s better to invest in b2b telemarketing campaigns compared to setting up a sales team. It will reduce your operation costs and you’ll be able to focus on more prospects for revenue generation.

What are the Main Steps of B2B Telemarketing?

B2B Telemarketing

B2B telemarketing is the key to your business success and having qualified leads for what you’re selling

Setting Up Your Goals

First of all, it’s important to know who you want to target by establishing your telemarketing goals. Then, you can focus on what do you want to achieve through your b2b telemarketing campaign. Also, consider the budget of your short and long-term telemarketing campaigns.

Preparation of Script

Get your team a telemarketing script that can benefit the one when starting out. Try to include all the essential information about the campaign and responses that your sales reps can have during the conversation.

Essential Training

Training your sales team is important to make them learn about new tactics and approaches for higher conversion rates. Giving your team some new skills can help improve the success rate of your entire telemarketing campaign.

Tracking Metrics

Tracking your success metrics is important for your team. Knowing the conversion rates, sales reps’ performance, and the sales made by region are the few metrics to evaluate your progress consistently.

Team Engagement

Team engagement is also important for your sales team, as they have to deal with rejection and wrong attitudes on a daily basis. Try to create motivational events or rewarding incentives for your team. 

In the End

A b2b telemarketing campaign for lead generation is a proven way to generate high probability, leads, and increase sales revenues. A well-planning telemarketing campaign can also help earn the trust of the people through a personal connection. A good telemarketer always works hard to help its customers rather than selling to them.

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