- Diwali 2023: What’s Special for eCommerce Business
- Stages of Festive Marketing and Their Impact on Industry
- Marketing Strategies for Diwali: Proven Tactics and Tips
- 1. Connect with Your Audience on the Ideal Platform
- 2. Creating Excitement with Diwali Messaging
- 3. Craft Compelling and Motivational Content
- 4. Engage with Your Current Clientele
- 5. Leveraging Social Media Collaboration for Diwali Sales
- 6. Ensure Accessibility for Customers, Pre and Post-Purchase, with AI Chatbots
Diwali 2023: What’s Special for eCommerce Business
Diwali is almost around the corner, and you know what that means – it’s time for the eCommerce businesses to shine brighter than ever! Diwali, the festival of lights, isn’t just about lighting up lamps and gorging on delicious sweets; it’s also a golden opportunity for eCommerce businesses to light up their sales charts.
During Diwali 2023, eCommerce sales in India are projected to increase by more than 20%. This growth can be attributed to a 40% quarter-on-quarter surge in the direct-to-consumer (D2C) segment. The expanding Indian online shopping base is estimated to reach 500 million by 2030.
Let’s explore some festive season marketing strategies you can incorporate to increase sales during Diwali.
Stages of Festive Marketing and Their Impact on Industry
Here are the stages of marketing during the festive season and the impact they have on the overall industry.
1. Get Your Store Ready for the Festival Season
Getting your store ready, whether an online or brick-and-mortar store, is the first step in the festive season marketing strategy. You must give it the look and feel that matches the season you are planning for. For example, if you have a physical store, you can decorate it with lights during Diwali.
Similarly, you can revamp your website to give it a festive vibe. You can create an additional page to display all the special deals and discounts you’ll be offering during the festive season. You can also direct users from social media to this page. Getting your store ready for the season might take time, so it’s best to plan and start early.
2. Create a Collection of Festive Products
Your marketing strategy for Diwali won’t be effective if you don’t have a collection of products ready for sale. It also includes products on which you are planning to offer special discounts. You can also create product bundles to offer as packages or hampers at discounted prices. Offering a gift box can help you increase sales on Diwali.
It’s important you think strategically before putting different products in a package. Consider which products your customers might need most during the festival or which products complement each other the most.
It’s an effective marketing strategy for Diwali since you can include low-selling products in bundles. It helps you get your inventory moving. However, remember to restock as and when required so that you don’t run out of stock during the festive season.
3. Set Up Special Offers and Discounts
Festive season offers aren’t just limited to discounts on products. A lot of your existing and potential customers are looking for express shipping at discounted prices. Thus, you must analyse consumer psychology before setting up special offers. There are different types of discounts you can offer during the festive season. These include:
- Storewide discounts
- Discounts on special items or collections
- Free shipping on a fixed amount of shopping, for a limited time, or on some products
- Discounted express shipping
- Discounts or orders above a threshold amount
These discounts are a sure-shot way to increase sales on Diwali.
4. Create Content to Attract New Customers
Every buying journey begins with a simple search. The same can be said for people looking to buy products or gifts during the festival season. Thus, creating content to target those potential buyers becomes inevitable. Such content may take various forms, but it should not always be promotional. Users seek more than just a percentage discount when considering their shopping choices.
Analyse keywords people are using during the festive season. Create targeted blogs around those keywords. It will help you increase your web traffic and increase sales on Diwali. You can create blogs announcing special or limited offers or gift guides to help them in their buying journey. Newsletters or personalised messages can help you inform customers the festive season sale is live. Lastly, creating a sense of FOMO through your content can also work wonders.
5. Leverage Social Media to Spread the Word
The last step in the marketing strategy for Diwali is leveraging social media to get the word out. Social media has become an important aspect of most buying journeys. However, an online presence on social media or creating video content does not guarantee more customers or higher sales. It’s a great way to attract potential customers and boost engagement.
Whether potential customers turn into loyal ones will depend on several factors. These include the type of content you share, how you engage with your customers, etc. There are several ways you can leverage social media to increase sales on Diwali. These include giveaways, hashtag campaigns, exclusive promotions, video content showcasing your products, and more. To make the most of social media, you must analyse past data, follow a well-planned content calendar, leverage collaborations with influencers, and so on.
Marketing Strategies for Diwali: Proven Tactics and Tips
Listed below are the primary marketing strategies to increase your sales on Diwali.
1. Connect with Your Audience on the Ideal Platform
Connecting with your audience on the right platform is the first step to preparing for the festive season. It is important regardless of whether you run an eCommerce business or a physical store. Getting your business on a platform where your target audiences are present is the best way to reach potential customers and increase your sales.
The right social media platform can help your business grow cost-effectively. What’s more? Social media has the largest customer base globally. Once you know where your customers are, you can adopt targeted advertising strategies to increase sales. You can also offer special offers and discounts.
2. Creating Excitement with Diwali Messaging
Another important marketing strategy for Diwali involves getting your customers excited about your special deals and offers. And how can you do that? Well, one way is to create personalised and exciting Diwali messages for your targeted customers. You can use instant messaging apps to build up that excitement among your customers.
You can begin by sending out personalised Diwali greetings to grab your customers’ attention. Eventually, you can keep them informed about the festive deals or discounts. Newsletters are also a great way to share exciting Diwali messages.
You can plan your newsletters for different days with different offers. Analyse how your customers interact with your newsletters. It can help you modify your Diwali messages accordingly. Newsletters can help keep your marketing momentum going during the festive season and keep your customers engaged.
3. Craft Compelling and Motivational Content
Creating compelling and motivational content is one of the most important festive season marketing strategies for increasing sales on Diwali. Newsletters or other marketing efforts will not be much help if you don’t inspire your customers to shop.
So, how can you make your marketing efforts stand out? Well, you must create compelling and engaging content for your audience.
For example, you just don’t have to promote your deals and offers. You can keep your customers engaged by sending them gift ideas for Diwali. These gift ideas can be from the list of products you sell. It can help you gain more product views and increase sales on Diwali.
4. Engage with Your Current Clientele
Reaching out to your existing customers is an apparent marketing strategy for Diwali. Why is that? Because your existing customers might be seeing plenty of other deals and offers everywhere. Thus, your best bet to increase your sales on Diwali would be to reach out to your existing customers.
Why engage with your current customers? Your current customers have already shopped with you and, thus, know your brand. They have used and liked your products. They are also familiar with your refund and return policy. You have already built a relationship with your customers through past sales. It’s also cost-effective to reach out to your current customers rather than attracting new ones. Lastly, your existing customers are more likely to buy from a brand they already trust instead of embarking on a new buying journey with a different brand.
5. Leveraging Social Media Collaboration for Diwali Sales
Cross-promoting your deals on social media is also one of the most effective festive season marketing strategies. So, how does cross-promoting work? Well, it’s a promotional strategy that involves sharing your content across multiple social media platforms. And why is it beneficial? It’s because you don’t have to create much different content for different social media platforms. Thus, it’s cost-effective and saves time.
For example, you can create a short video showcasing your products. You can share these videos across different platforms, including YouTube, Instagram, and Facebook. Similarly, you can create promotional content for Diwali and share it on different social media platforms. It can help you reach a larger audience and increase sales on Diwali.
6. Ensure Accessibility for Customers, Pre and Post-Purchase, with AI Chatbots
So, what’s the latest marketing strategy for Diwali? Well, it’s ensuring accessibility for your customers with AI chatbots. And it holds for all stages of purchase, both before and after. Here’s why it’s important.
AI chatbots can help you offer customer support around the clock. It ensures your customers get assistance whenever they need it. Moreover, incorporating AI chatbots can help you engage your customers with personalised messaging. With personalised messages, you can recommend products and cater to your customers’ grievances, if any, after-sales.
With prompt answers to queries and instant assistance, AI chatbots can help you enhance the overall shopping experience of your customers. AI chatbots are not only useful before or during the purchasing process but also after the purchase is complete. AI chatbots can offer order updates and manage order returns. It can also help you facilitate post-purchase engagement.
For eCommerce companies, Diwali is an excellent opportunity for increasing sales. By implementing the right festive season marketing strategies, some creativity, and the festivity ‘feel good’ factor, you could make this particular Diwali season very special for your online business. In the midst of all this, ensuring the timely and accurate delivery of high-quality products is essential. To achieve this, consider partnering with reliable logistics providers such as Shiprocket that will provide timely and effective shipment. Both you and your customers can conveniently track the delivery progress online as you focus on other festive chores.
Though the Diwali sales trend may change year-over-year, the demand for some products like gifts, sweets, electronics, and clothes is bound to increase. Online shopping also sees a rise during the festival season.
You must start planning early by optimising your eCommerce website, managing your inventory, streamlining logistics and delivery, marketing any special offers and discounts, offering after-sales support, and more.
There are various benefits of digital marketing during the festive season. With effective strategies, you can achieve targeted advertising, gain brand visibility, attract new customers, maximise sales, and increase profits.