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How To Sell On Myntra: Exclusive Guide to Become Myntra Seller

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

July 4, 2024

8 min read

Online shopping is one of the most convenient ways to make a purchase. It gives you a chance to shop at any time from anywhere, from your favorite brands and an umpteen range of options, as compared to any offline stores. Sitting at your home, you just need to select your items and choose a preferred delivery date and payment method.

Digitalisation has enabled businesses to change dynamically and modify traditional marketing approaches. This has also led them to embrace strategies in response to the continuous improvements in the internet marketplace. 

If you want to optimise costs, grow sales channels, build customer trust, and expand your audience reach, an online marketplace is a pretty good option. When we talk of an eCommerce marketplace, what can be better than Myntra? 

Selling on Myntra provides an extraordinary possibility for business advancement through online selling and marketing. Myntra has a large consumer base and has become one of India’s most prominent eCommerce platforms. 

There are multiple reasons why Myntra is doing well in India. So, let’s understand more about Myntra and how & what products you can start selling on this incredible marketplace.

How to sell on Myntra

What is Myntra?

Myntra is one of India’s largest eCommerce stores for fashion and lifestyle products. This platform works directly with its merchants to introduce and establish brands and provide a hassle-free shopping experience to shoppers. 

Headquartered in Bengaluru, Karnataka, this B2C marketplace allows different businesses to operate within them. You might be amazed to know that this platform has 2500+ brands and over 5 lakh products. 

So, why not make the most of this opportunity where many sellers are creating a fortune? This article will walk you through all the things you need to know to start selling on Myntra. So, let’s dive in!

Why Do Numerous Sellers Find Myntra a Lucrative Platform?

According to the latest report of the fashion and beauty industry, Myntra has reached the 60 million mark, with 6 million customers making an average of 30 visits to the platform each month.  

Moreover, as a seller, you will have full control over your merchandise, which empowers you to handle orders, catalog, and manage the supply chain. 

Another captivating aspect of this platform is that you do not need to set up a payment gateway to process payments. You also get real-time data insights and tools for strategic selling that help you increase your product visibility. 

This magnificent eCommerce platform also offers excellent customer service, including quick and easy returns, exchanges, and refunds. 

Eligibility To Become A Seller On Myntra

You need to be a legally registered business to get listed on Myntra. Below are the four types of businesses that are permitted to sell on Myntra-

  • Partnership firms
  • Private limited companies
  • Sole proprietorship firms
  • Limited liability partnerships

Documentation Required To Become A Seller On Myntra

A legally registered business will need to submit a few necessary documents when applying as a seller on Myntra. The list of documents required is as follows-

  1. The registration copy of your enterprise that should include brand details, a Trade Mark Certificate (in case of brand owners or manufacturers) and a No Objection Certificate.
  2. The GST registration certificate of your business.
  3. PAN card issued in the name of your firm.
  4. Active current bank account with your entity’s registered name.
  5. If you want to sell branded merchandise, the authorization letter of either the authorized dealer or the direct owner of the brand.
  6. The TAN or TIN of your legally registered business.

Keep scanned copies of all documents handy for a speedy registration process.

How To Start Selling On Myntra?

How to start selling on Myntra

Once all your documents are in place, you can start the registration process to become a Myntra seller. Follow the below-mentioned steps to do the same-

  1. First, visit Myntra’s official website.
  2. Click on the ‘Register Now’ option, and the Seller Registration Application Form will open.
  3. Fill up the application form with accurate details and attach the necessary supporting documents.
  4. After filling out the form, verify the captcha and click on the ‘Submit’ tab to complete the application process.

Next, you need to wait for a response from Myntra after submitting the application form. Once the application meets the parameters, you will get the approval, and then you can seek advice from an accounting professional assigned to you or your business.

Once your registration is complete, you can choose from 2 types of onboard models on Myntra: 

  • Channel Partner Model—This model gives sellers complete control over their seller accounts. You can pick up and drop off products from your account. In this model, Myntra directly pays the seller for the sales.  

To make your product go live, you are required to complete two steps. The first is the Quality Check, which takes up to 1.5 months, and the second is Account Listing and Set-Up, which takes up to 3 months.  

  • Myntra Aggregate Model—This Myntra model requires you to follow 2 steps to make your product go live. The first is a Quality Check, which takes up to 2 months, and the second is Brand Listing and Addition, which takes up to 1 month.   

Myntra Charges Per Product

There are no fees for registering. Myntra charges a flat commission of around 4-5%, depending on the product category and brand. This commission is not constant for various reasons. Myntra charges less for high-value and low-price category products. Similarly, the fees is higher for ethnic and Western apparel since the competition is fierce. 

What Are The Benefits Of Selling On Myntra?

Here are some of the key benefits of selling on Myntra:

  1. After authorisation, Myntra retailers enjoy complete authority over their merchandise. Companies can handle orders, and the internet business, including catalogs, merchandise quantities, and quality of products.
  2. To keep illegal vendors out of the platform, each seller must provide their Aadhaar and PAN cards for authentication purposes. 
  3. Merchants do not have to spend anything for storefront setting, personnel, and other costs associated with running a retail shop on Myntra.
  4. Sellers can seek the assistance of fashion innovators, who help them design their merchandise. It allows retailers to match their offerings to current trends.
  5. Even if orders remain minimal, Myntra assures a minimum rate of return.
  6. Myntra handles the marketing and social media promotion of products, allowing sellers to focus on managing the standards and sales of their merchandise.
  7. Myntra has many consumers across India, which allows you to access many existing and potential customers and enhance business earnings.

Products You Can Sell on Myntra

Products you can sell on myntra

Myntra is one of the leading digital stores in India specialising in lifestyle and fashion. Here is a list of products that you can sell on Myntra-

  • Clothing and apparels
  • Home Decor
  • Makeup products
  • Self-Care products
  • Backpacks
  • Accessories
  • Bags
  • Footwear
  • Self-care products
  • Jewellery
  • Gadgets 
  • Sportswear

Profits and Payment Policy 

Myntra takes about 10-15 days to compute payments and determine how much money you made out of selling the goods. Within this timeframe, the amount is credited to your bank account, which is registered with Myntra. However, before transferring this amount to your account, Myntra deducts its commission and other liable charges and pays you the net amount. 

Start Selling on Myntra Today! 

Myntra collaborates closely with sellers to launch their brands into the market quickly and effectively. So, if you think you can sell on Myntra to drive your business revenue, claim your spot and thrive in this trending online marketplace.    

Conclusion

There is a dedicated team of professionals at Myntra who help sellers at every step and onboard businesses efficiently and quickly. The support allows businesses to update their products and get orders as soon as possible. This expedites the whole process for the merchant, who is responsible for the upkeep of the goods. Transforming your digital presence is not that easy. Apart from an excellent marketplace like Myntra, you also need a reliable and affordable logistics service like Shiprocket. They are India’s leading shipping service provider that ensures timely delivery to your customers and thus helps build customer trust in your brand. So, unlock success as a Myntra seller by getting logistics services from Shiprocket!

FAQs (Frequently Asked Questions)

How can I sell my products on Myntra?

To be able to sell your products on Myntra, your business should be legally registered as an entity. After which, you need to register yourself as a seller on Myntra by filling out a form on its website with proper documentation. Once your application gets approved, you can begin selling on the platform.

What percentage does Myntra take from sellers?

Myntra does not charge anything for the registration process. But, it charges a flat commission of 4-5% depending on the category and value of the product you’re selling.

Can an individual sell on Myntra?

Any person authorized by the Government of India can sell on Myntra. An individual needs to register his/her business as an entity to sell on Myntra.

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