Here’s How You Can Choose the Best Courier for Heavy Items

eCommerce business is spreading its tentacles rapidly, engulfing the traditional selling/buying routine of an average-everyday consumer. From corporate giants like Amazon, Flipkart, etc. to small local retailers, the game of selling and buying a huge and diversified consumer basket of categorized goods just got bigger than ever before. Every random thing anyone can think of is available at their doorstep in just a few clicks.

best courier for heavy items

Shipments containing these consumer goods form an integral and one of the most crucial steps in the supply chain management process of an eCommerce business. Shipment is available to the end-consumer via paid as well as unpaid/free channels.

While eCommerce market players are in stiff competition against each other on increasing sales and popularising one’s brand name, shipments of bulkier consumer goods like TV, washing machines, furniture, refrigerators, etc. are handled with more caution and delivery-related precision so that the ordered product reaches the end-consumer on/before the expected delivery date. The three major routes via which these eCommerce portals ship such large items are:

  • Road
  • Railways
  • Airways

Working out the best as well as the most cost-efficient way to make the delivery is the key decider and among the biggest challenges. The delivery of small or medium scale consumer-goods is done following the Inventory model while heavy items are delivered hyper-locally with dedicated fleets of delivery vehicles and a very strong surface network. The end-consumer is only concerned about the delivery while the eCommerce player has to ensure that the delivered product is of a single piece when the consumer opens the package and for that, higher packaging costs have to be dealt with beforehand.

How to Find the Best Courier for Heavy Items?

The Hyperlocal model is ideal for the shipment of bulky items. Geo-Tagging of topography is being done by eCommerce companies to ensure the delivery of heavy products is located as close as possible to the buyer. Warehousing of large products follows Pellet-wise storage rather than Shelf/Tier-wise storage with delivery personnel aware of the involved standard operating procedures. The bulkier and more fragile the item (those involving glass, screens, panes, etc.) the thicker the padding material used for wrapping it. Thereby, it increases the packaging cost which the company has to compensate for.

Although shipments of bulky appliances contribute only 15% – 20% of the total delivery stats, the building of a fool-proof B2C Supply Chain involving the least, negligible, or no damage is the need of the hour.

For bigger fishes in the eCommerce business, delivery of bulky products is mostly cost-efficient but for smaller players, a partially loaded delivery truck (owing to comparatively lesser sales) brings a bigger potential threat of any possible breakage because of poor road infrastructure. Thus for the logistics network of every business to get the full benefits of GST‘s implementation, surface transportation has to play a dominant role.

The following steps give a brief of the steps involved in the delivery process of a heavy item, say TV: –

  • Order placed online for a TV.
  • TV gets picked up from the nearest dealer.
  • TV is brought to the warehouse.
  • It is packed and sent to the logistics division of the company.
  • TV then gets sorted and sent to the local branch.
  • Last-mile delivery to the end-consumer by a small/medium-sized truck.

Shipping Rates affect the Cart Abandonment Rate; therefore, choosing a well-planned shipping strategy is also needed for one’s eCommerce business to grow. Shipping rates may be free, flat, discounted (with one or more items of the same kind), variable rated, etc. Shipping of large items needs to be done with care, caution, and precision in a cost-efficient manner so that neither the eCommerce business nor the end consumer face any loss

The logistics division of eCommerce portals is getting more tech-savvy, organized, and tiered to ensure safer deliveries of bulkier consumer goods.

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Puneet Bhalla

Associate Director - Marketing at Shiprocket

7+ years of experience in growth hacking and product marketing. A passionate digital marketer with a great blend of technology. I spend most of my time upskilling and experimenting, for my love of doi ... Read more

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