There is hardly anyone who hasn’t heard of WhatsApp, or better yet, used it. According to a report, there were around 1500 million active WhatsApp users worldwide in 2017. Sending messages and staying in touch has become so much more comfortable with the augment of instant chat applications. The eCommerce industry has been quick to evolve with technological advancements and create a competitive market where staying updated is the only way to stay in the race. Therefore, it is a good idea to incorporate WhatsApp into your eCommerce strategy to improve your business communication.