Build An eCommerce Website From Scratch Like a Pro
According to survey reports, the growth of online business worldwide is significantly faster and higher than traditional businesses. The success of eCommerce businesses has been so impacting that even established business houses have started online selling as a complementary effort. However, first things first, in eCommerce, it is mandatory to create an eCommerce website at the outset.
There is a definite way of going about the process of creating and operating an eCommerce website. Though professional involvement is always solicited for such efforts, fair knowledge could also help initiate an online business.
Follow these steps to build your eCommerce store from scratch:
Decide The Product You Want to Sell
While browsing the internet, you must have noticed the existence of multiple eCommerce websites selling varied items. Certain websites are dedicated to selling a particular line of products or services such as garments, travel plans, fashion items, etc. Also, some other eCommerce websites sell multiple items like mobile phones, laptops, household appliances, books, CDs, home theatres, handy cams, sports goods, etc. The latter is like a huge departmental store selling everything under the same roof.
At the outset, it is thus important to decide on the product or service that you would like to sell through your website. While deciding on the item of trade, it is essential to estimate the local demand. Buyers would always prefer to buy items from a local vendor, irrespective of being online or offline. The local supplier would always ensure faster deliveries, easier payment terms, and earlier replacements in case of wrong or defective shipments.
Choose Your Business Model
As an eCommerce business owner, you can choose your business model as per your requirement. Either you can sell only through your online store, or you can sell your products on marketplaces like Amazon, Flipkart, eBay, etc. You can also sell your products on both platforms at the same time.
Choose a Business and Domain Name
Once you have decided on your range of items and business model, the next step would be to choose a business name and create a domain. A business name should be relevant to your products and easy to remember for your target audience. A domain gives an identity and makes it easier for online buyers to recognize you. However, for companies with limited financial resources, it would be desirable to get a shared domain. Sharing a domain with an established name makes it easier to reach out to your target buyers. As the business grows, it would be wise to have a dedicated domain as it helps in search engine optimization and easier recognition.
Nowadays, it’s straightforward to build your online store with the help of eCommerce website builders like Shiprocket 360. This DIY online software creates websites in few seconds where you can start selling products instantly.
Designing Your eCommerce Store
Your eCommerce website is your store, and it needs to be designed for the convenience of your buyers. Your website should contain details about your saleable products and services. Images, descriptions, prices, users’ comments, and ratings should be included on your web page to guide prospective buyers. You must make certain that your web page showcases your products perfectly so that buyers are never misled. You must make your web pages and website attractive as it’s your brand’s representation to buyers online.
Set Up The Payment Gateway
As an online business, one must have multiple payment options available for the customers. The eStore builders like Shiprocket 360 come with tools to automatically set up these functionalities for your website. The customer should make payments via credit card, debit card, online wallets, net banking, COD, etc.
Secure Your Website By Installing SSL Certificate
For all the websites that transfer data online, one must ensure that their connection is protected by a Secured Security Layer (SSL). The SSL certificate keeps your website secure and builds trust among your customers. Nowadays, even Google recommends having an SSL certificate for every single website.
Select Your Shipping Partner
Once you start selling products through your eCommerce website, you need to ship those products to your customers with the help of courier services. eCommerce logistics aggregator services like Shiprocket are the best option to go for. They give you multiple courier agency options to ship your product with the lowest available shipping charges so that you may have maximum profit value in your share.
These are the basic steps in creating an eCommerce website for your product or service and start selling instantly.