Are you looking to create an online store for your small business in India? Do you want to sell your products online? If your answer is “yes,” then you’ll benefit from using an eCommerce platform. The website builders market is growing steadily. The website builder tool market is expected to reach USD 36.2 billion by 2032 from USD 19.3 billion in 2023. With a projected annual growth rate of 7.23%, more businesses are turning to easy-to-use website builders to establish their online presence. As more businesses seek easy-to-use website builders, the options for building your online store are vast.
With so many options to pick from, how to choose the right eCommerce platform for your business? What are the various factors to consider when selecting an eCommerce platform? This article gives you a comprehensive checklist to help you decide the best eCommerce platform in India for your business.
Small Business Guide to eCommerce Platforms
Choosing an eCommerce platform is not a one-size-fits-all decision. The platform that suits your business depends on your specific needs and your technical expertise. If you are an entrepreneur who does not want to deal with the complications of website development, you should start with a SaaS-based (Software-as-a-service) eCommerce platform.
One great example of a SaaS-based eCommerce platform is Instamojo. Instamojo gives you a complete eCommerce experience with end-to-end solutions like in-built payments, CRM & marketing tools, and more. Here are some key benefits of using Instamojo:
- You can focus on scaling your business while the platform handles the tech.
- Instamojo takes care of web hosting, payments, and store customisation.
- Skip the complicated setup and get started hassle-free.
- Quickly and easily launch your eCommerce business online.
If you are not from a technical or eCommerce background or are just starting in the online space, this guide can help you decide.
6 Ways to Choose the Best eCommerce Platform for Your Business
Here are six factors that you need to consider when selecting the right eCommerce platform for your business in 2025.
Cost
Whether you’re a small business or an already established brand trying to make it online, you need to understand the cost structure of each platform. Almost all platforms will have a monthly fee. Consider how your customers will pay for your products to help assess opportunity costs.
While you want the best features from your eCommerce platform, you also don’t want to overpay. So, do your research and weigh the pros and cons of each platform. Decide which platform offers the best features to benefit your business, then look for the price that fits the bill.
Easy to Use
Aim for a clean and easy-to-use interface that will give you the ability to capture the feel of your unique brand fully. Look for features that make it easier for your customers to shop from your eCommerce business and for you to sell online efficiently.
For example, look for features like drag and drop. This feature will allow you to design your store quickly and effortlessly without the need to know any programming language.
Consider these questions while choosing an eCommerce platform:
- Are you able to create different categories for your products and map them easily?
- Does the platform offer multiple shipping options?
- Can you collect bulk payments?
- Does the platform let you create product variations for colour, size, and other options?
Instamojo simplifies this process. With an intuitive dashboard, you can manage your store, track orders, handle payments, and monitor your customers all in one place. You can also customise your store to match your brand, so everything looks and works just the way you want!
SEO Friendly
Having an SEO-friendly eCommerce platform is critical to the success of your online business. A website that is optimised for SEO helps consumers to discover your business through search engines. That’s why your eCommerce platform must have SEO abilities that can help you get discovered online easily.
For instance, look for a platform that allows you to keep up with Google algorithm changes and has the provision to edit meta tags and descriptions. Organic SEO takes time to grow, but it gets easier when your eCommerce platform has built-in SEO best practices. A platform like Instamojo helps you optimise your store effortlessly so you can focus on selling while your rankings improve over time.
Analytics & Reporting
When running your eCommerce business, it is important to monitor your store’s performance to make well-informed decisions at the right time. So look for an eCommerce platform that helps you track all the important things, number of sales, payment methods, order amounts, and more. Ensure that the stats are displayed in an easy-to-understand format. These features will help you analyse your business performance over time.
Tech & Customer Support
When running an eCommerce store, unexpected issues can come up that need quick fixes. That’s why it’s important to choose a platform with strong tech support and a reliable customer service team so you get the help you need without delays. You don’t want to pick a platform that offers tech support only during specific hours. So make sure the platform provides support 24×7 via email, live chat, or phone.
Instamojo makes things easier by offering a variety of plug-and-play apps and tools to help run your business smoothly. From chatbots and lead forms to warehousing solutions, you’ll find everything you need in one place.
Built-in Shipping for Wider Customer Reach
As a small business owner or a DTC (Direct-to-customer) brand, you need to make sure your products reach your customers on time and in perfect condition. Don’t forget to check if your eCommerce platform supports in-built shipping or has shipping plugins. Choosing the right shipping partner is crucial for your business. You need one that ensures safe and timely deliveries while offering features like Cash on Delivery, real-time tracking for you and your customers, and a reliable overall experience.
Launch & Grow Your eCommerce Business with Instamojo
Need help setting up your eCommerce website or expanding your online business? Instamojo makes it easy by handling everything for you, helping over 15,00,000 small businesses in India grow seamlessly. With the Instamojo online store, you can:
- Create a store and start receiving orders safely in just 5 steps!
- Ship products with Shiprocket anywhere in India.
- Grow your business with our in-built marketing tools and features.
- Choose from 20+ different online store themes, set up SEO for discoverability, and more.
- Connect your social media accounts to your Instamojo online store.
- 24×7 customer support for all of your eCommerce queries
Ship Your Orders Easily with Shiprocket & Instamojo
An eCommerce platform will be the backbone of your business. The best platform is the one that successfully delivers the outcomes and objectives that you have set for your business. With Shiprocket, you can send, track, and manage all your orders from one place, right from your Instamojo store.
You get access to 17+ courier partners, so you can choose the best option for every order. Whether you’re delivering locally or across India, Shiprocket covers 29,000+ pin codes. It also supports Cash on Delivery (COD) and gives real-time tracking, so both you and your customers know where the order is at all times.
Worried about managing stock? No problem. Shiprocket automatically syncs your orders every 15 minutes, so you never miss anything. Plus, you can set up multiple pickup locations, making it easy to ship from different warehouses or stores.
The best part? There are no commitments—just ship when you receive an order. There are no monthly fees and no minimum orders. If you sell with Instamojo, adding Shiprocket will make your deliveries smooth and stress-free.
Conclusion
Picking the right eCommerce platform is important for your business. Choose one that is easy to set up, has multiple payment and shipping options, and offers good customer support. A simple dashboard, SEO tools, and useful integrations can help you manage your store better. Make sure the platform can grow with your business. The right choice will save time, reduce stress, and let you focus on selling. Compare different options before deciding. A good platform will give your business a strong start and help it succeed in the long run.
