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Facebook Marketing Strategies That Works in Real World

Puneet Bhalla

Associate Director - Marketing @ Shiprocket

June 11, 2018

3 min read

Taking a personal approach and customization has gradually started becoming a norm in online businesses. This helps retailers to stand out of the crowd and enjoy the better attention. So when it comes to personalized promotion, Facebook can be a great social platform. With over 2 billion users, it can serve as a wonderful medium to get optimum reach and reception. So let us have an idea of some of the valuable marketing tricks and tips that you can apply.

Here are few marketing strategies for the Facebook platform:

Emphasize of Quality and Quantity: At every minute, there are around 317,000 status updates done on Facebook. As a result, you can understand that there is immense content upload there. As a result, you need to come up with high-value quality content for niche audiences. This will increase your chances of being seen by potential shoppers and target audience.

Customize the Facebook Page: While creating campaigns on Facebook, you need to customize it accordingly. Try to set the text and description as to accommodate your page settings. You can also customize the heading by turning off the advanced options and utilizing text block features.

Integrate the FB Marketing Techniques: The main objective of Facebook marketing is to provide highly relevant content to engage potential customers. This is where you would need to integrate the organic and paid Facebook methods. The first step to do is to provide good content that brings out brand loyalty.

Try to Go Live: Going live on Facebook can be a great way to get that added reach and reception. Video content can do wonders to grab the attention of customers. According to the survey conducted by Livestream, around 82% of audiences prefer to see live video compared to another form of social media posts.

Utilise the Power of Tagging: A great way to increase your customer base is to use the tagging feature on Facebook. You can tag prospective customers or your existing customers.

Respond to Instant Replies: If you get instant replies, do not ignore them. Rather you should try to respond to them in the best possible way.

Effective Content: Your content should look like a story rather than a drab marketing brief. Creative content always grabs the attention of customers.

Share Testimonial Posts: Testimonial posts go a long way in winning the trust of customers. You can display review posts about your brand and induce others to buy your products or services.

Insert Images for Better Appeal: Images always go a long way over content to induce attention. This is why you need to opt for posting images than content sometimes.

Target your Potential Customers: Try to customize and arrange your niche audience into segments. Once you have niched your audience, you can now customize your content according to that.

Make use of the Cover Photo: Update your cover photo in a way that it brings out the brand image of your business. This way it will strike your prospective customers.

Add Real-Time Component to your Posts: Like most social media campaigns, you would need to monitor their responses and effectiveness in real time to make sure that you get the best results.

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