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Top 10 Online Shopping Sites in India for Clothes

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

January 23, 2024

11 min read

As per Technavio’s report, the online fashion retail market in India is projected to expand by approximately USD 22.97 billion between 2021 and 2026. It is anticipated to exhibit a CAGR of 18.83% during this forecast period.  With this, substantial market growth is foreseen.

It’s needless to say eCommerce is rapidly transforming the way we shop. Online shopping has a way of enticing shoppers through several benefits. These include ease of shopping, great deals and discounts, easy return and refund policy, and more.

Let’s explore all you need to know about the top 10 online shopping sites in India for clothes.

Online Shopping Sites in India for Clothes

10 Greatest Online Clothing Stores in India

Embracing the ever-changing fashion trends has become a breeze with the boom of online shopping in India. In 2020, the Indian online fashion market hit a whopping 11 billion USD, and it’s projected to soar to 43 billion USD by 2025. The surge owes itself to the widespread use of smartphones and the expanding middle class. 

Now, let’s explore the top 10 online shopping sites in India for clothes.

Amazon India: 

Amazon is popular globally, and this remains constant even in India. In May 2019, a ProdegeMR survey revealed that approximately 81% of participants opted to purchase clothing from Amazon’s Indian platform. Amazon stocks up the finest and latest fashion trends and over 200 million visit their site every month. From Amazon, one can purchase anything from fashion and household to electronics and appliances. From affordable and branded clothing to footwear and gadgets, amazon has it all. 

Read our blog on: Most Selling Products on Amazon

With the rise in logistics partners and good supply chain prospects, Amazon has expanded its reach largely in India. Jeff Bezos started Amazon in 1994 and the business has expanded to venture into the entertainment and music industry. The headquarters of Amazon in India is in Hyderabad.  

Amazon is one of the top online shopping sites in India for sellers because it offers them several advantages. Sellers also get ample opportunities to scale their business. Amazon has a large customer base, enforcing its strong brand reputation. Sellers might also have the opportunity to enter into special programmes for fashion sellers, outsource storage and shipping to the online marketplace, and manage their online store from the Amazon app. Marketing and advertising opportunities are also added benefits for sellers selling clothes on Amazon.

In 2021, Amazon experienced a significant 40% year-on-year growth in its fashion segment. This growth was attributed to a strategic shift within the industry prompted by the stringent lockdowns of the previous year, which led to an increased preference for online shopping.

Flipkart: 

Flipkart is one of the top 10 online shopping sites in India for clothes. According to a ProdegeMR survey, about 76 per cent preferred the domestic eCommerce retailer Flipkart for apparel purchases. It originally began with assets of only 4 lakhs way back in 2004. 

Flipkart, a leading Indian eCommerce platform, has become a ubiquitous presence in Indian households, commanding an impressive valuation of over 60 thousand crores. Echoing Amazon’s comprehensive approach, Flipkart satiates a vast spectrum of consumer demands, serving as a one-stop destination for varied shopping needs. Transcending the realm of fashionable apparel, Flipkart’s expansive product portfolio encompasses stationery, books, gadgets, and a myriad of other items.

Over the years, Flipkart has taken over many smaller eCommerce websites like Myntra and Jabong and has now become one of the country’s largest online retail sellers. Flipkart also uses influencers to promote their products featuring the latest styles and fashion to attract their buyers. Its simple interface and refund policies help in making the shopping process more seamless. 

There are several reasons you should consider selling clothes on Flipkart. It is trusted by 7,00,000+ sellers and gives you multiple opportunities to grow your business 5 times. Flipkart offers you Pan-India reach, with access to 50 crore+ registered customers across 19000 + pin codes. It also enables you to quickly onboard the platform, almost within 10 minutes. It also ensures the fastest payment cycle, making it one of the top 10 online shopping sites in India for clothes. 

Here’s a fun fact for you if you need more convincing as to why you should sell clothes on Flipkart. Over 4,00,000 women’s clothes are sold daily on Flipkart. 

Learn More: How to Become Seller on Flipkart

Myntra: 

Myntra is certainly one of the top 10 online shopping sites in India for clothes. In May 2023, Myntra recorded about 33 million domestic visits on its website. During this time,, 1.5 million U.S. users also purchased from the platform.  

Myntra was designed to offer all fashion and fashion-related products. That’s what makes it one of the most sought-after online shopping platforms for clothes in India by both sellers and customers. They even sell beauty products to complete the overall fashion shopping theme. Myntra includes all the biggest brands and designer products, making access to luxury products easy. 

Myntra offers several benefits for sellers selling clothes on the platform. It helps sellers increase brand recognition and product exposure through discounts and campaigns. Myntra has over 40 million users and serves more than 17,000 pin codes. Moreover, sellers have full control over their merchandise, including cataloguing, orders, and product quality.

Myntra charges lower fees for high-value and low-price category products, providing cost advantages for sellers, especially in the case of ethnic and Western apparel. It provides onboarding support, including guidance on successful cataloguing with high-resolution images and detailed product descriptions, enhancing product visibility and sales for sellers

Learn More: How to Seller on Myntra

Ajio: 

Reliance Retail established Ajio. As of August 2023, Ajio accounted for 29.86% of the total fashion eCommerce market. Moreover, it ranked second in the fashion and apparel category in India in October 2023. It is also a very popular one-stop shop for fashion needs in India. It produces its unique line of trends and clothes, making it more unique than any other fashion eCommerce website. 

Ajio provides a platform for sellers to reach customers across India, expanding their market presence. Sellers benefit from the trust, assurance, and credibility associated with the Reliance brand, enhancing buyer confidence. AJIO Commerce allows sellers to offer a diverse range of fashion categories, creating opportunities for showcasing various clothing products. AJIO is known for its user-friendly and convenient marketplace, making it easy for buyers to find and purchase products, contributing to a positive selling experience.

Ajio has a high quality standard and all their products are extremely well received. 

Tata CLiQ: 

Tata CLiQ was established by the mighty Tata Empire and they sell both domestic and international brands in India. In 2022, Tata CLiQ ranked 16th with a revenue of USD 40 million in the fashion market in India. It is designated for fashion and it can help you source everything that you need to complete your ensemble. It sells merchandise from over 50 of the world’s leading apparel brands. 

Selling clothes on Tata CLiq offers several benefits for sellers. It provides an easy registration process for sellers, making it hassle-free to start selling on their platform. Tata CLiq is committed to selling quality products and reputable brands, ensuring that sellers can showcase and sell their clothes in an environment that values authenticity. Sellers can list and display their clothing products on Tata CLiq’s marketplace, gaining access to a broad customer base.

Tata CLiQ is known for its exemplary services, prompt delivery, and brilliant customer care services. Tata CLiQ also have the simplest of return policies making this platform extra loved. They ship to places across the country. 

Shoppers Stop:

Shoppers Stop is a staple in India and it is a no-brainer stop to acquire all that one needs to keep up with the fashion trends and fulfill one’s shopping needs. It is owned by K Raheja Corp and has a great reach in the country. Shoppers Stop has multiple physical locations in the nation and is one of the greatest places to purchase reasonably priced, branded clothing. 

Shoppers Stop is a prominent retail chain, that enables sellers selling clothes to reach a vast audience, increasing exposure. The merchandise sold online mirrors the quality of products available in physical stores, ensuring credibility and customer satisfaction. Shoppers Stop provides a platform for sellers to create and sell under their private brand, fostering exclusivity and collaboration. Sellers can leverage Shoppers Stop’s promotional events to boost sales, with attractive offers and discounts attracting a diverse customer base.

From western wear and casual to semi-ethnic and ethnic wear, sellers can easily sell everything here. Shoppers Stop also enables sellers to sell accessories and footwear, enabling customers to complete their ensembles. Today, Shoppers Stop also source clothes from leading brands like AND and Haute Curry. They have also expanded into new ventures like machines, furniture, home decor, and more. 

Max Fashion: 

Max is a fashion brand that was originally introduced in the UAE. Its affordable and fashionable clothes grew wildly popular and it soon began its services in India as well. Early in 2006, Max gained prominence in India and is currently one of the most popular eCommerce platforms there. 

Max Fashion’s online platform allows sellers to tap into a wide customer base, providing exposure to a diverse audience interested in clothing, footwear, and accessories. It aims to be fair and transparent in its business practices, offering a trustworthy environment for sellers.  

Sellers can benefit from the MaxFashion Partner Program, allowing them to make partner inquiries and explore potential collaborations. Max Fashion’s business model involves buying large quantities of garments directly from suppliers, minimising middlemen. This efficient supply chain allows for cost-effective operations and competitive pricing for sellers.

Koovs: 

Koovs is also home to several international shopping brands, especially British brands. It showcases the most recent fashion trends for both men and women. It gives very diverse access to different types of apparel. Koovs also has its fashion line and hence it creates a well-rounded shopping experience. 

Sellers on Koovs can showcase a variety of brands, including popular ones like Calvin Klein, Casio, Flying Machine, and more. Positioned as an online fashion house for urban youth, Koovs attracts a target demographic that is likely to be interested in trendy and contemporary clothing. Leveraging the broader advantages of eCommerce, sellers benefit from an online platform’s accessibility, scalability, and potential for increased sales.

H&M: 

Much like Max and Shoppers Stop, H&M has its fashion line that has both formal and casual clothes for all genders and ages. It is another popular brand in India. Most Hollywood celebrities several bloggers and micro-influencers are known to flaunt the apparel from H&M. 

H&M has a RE:WEAR programme, that allows anyone to resell any H&M product. 15% of the selling price will be deducted. Sellers will receive a 20% increase on their selling price if they opt to receive payment in the form of an H&M gift card..  

Marks & Spencer: 

Marks & Spencer provides access to stylish and comfortable designs, catering to individuals worldwide. The website provides options for men’s, women’s, and kids’ dress, whether it’s casual or formal. Known for its commitment to comfort and affordability, the brand has gained popularity, further solidified by its generous return window, making it a preferred choice for online clothes shopping.

Sellers can take advantage of the brand’s commitment to elevating the shopping experience through enticing offers and attracting more customers. Leveraging the British premium brand’s reputation can boost the visibility and credibility of sellers. Marks & Spencer is committed to ethically sourced materials, ensuring sellers align with responsible and sustainable practices.

Conclusion

Thanks to eCommerce, shopping has become a breeze, accessible anytime, anywhere. Sellers can enjoy several benefits while selling through reputed eCommerce sites. They should also consider factors like commission and transaction fees to choose the most suitable online marketplace for selling their products. Going online helps sellers to reach more customers and improve their sales and income.

What are the benefits of online shopping in India?

Online shopping offers convenience, savings, variety, and competitive prices. This attracts more to online shopping.

What are the drawbacks of online shopping?

The biggest drawback of online shopping is that customers can’t touch or feel the product. Other cons of online shopping include quality uncertainty, logistical issues, shipping delays, payment fraud, complex returns, and refund processes, etc.

How can I ensure safer online shopping for my customers?

You can offer your customers a safe and secure online shopping experience with fraud-checking systems, PCI compliance, SSL certificates, data encryption, and regular security audits and system enhancements.

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