Techniques To Utilize Returned Items
Every year, lots of customers who buy goods from eCommerce websites, return their products to the store. Their returns could be due to various reasons starting from, size issues, poor quality, higher expectations, etc. Now the big question is, how do the eCommerce stores or businesses deal with these items that have been returned to you?
Returning goods is a common practice, and it is even more common when it comes to eCommerce. There are numerous instances when customers tend to return the product if they aren’t satisfied with it. Either they wish to have a replacement or a refund. It’s expected when someone is selling apparels or grocery items online. However, from the seller’s point of view, utilizing these returned items can be quite a big hurdle and can add up to the expenditure of the business.
First things first, eCommerce businesses should try to ship the products to their customers with the utmost care to minimize the chance of return. If the customer finds the product in perfect shape, he or she will not return it. However, in the case of damaged products, they will surely return it and ask for a refund or exchange.
Secondly, the rules and regulations about returns should be adequately specified. There should be a limited number of days within which the store can accept returns. If you let your buyers return to you after a long period, say 90 days, you can even receive used or damaged products in return. Moreover, no broken or items without a price tag should be allowed for returns. Through these ways, businesses can reduce the occurrence of returns to some extent.
How do eCommerce stores deal with returned goods?
Here are some of the different ways an online store make use of to deal with returned products online:
- If the item is in perfect condition, you can also try to resell it on your store.
- If the product is getting out of fashion or doesn’t match the ongoing trends, you can sell them off at huge discounts in factory outlets or online sales.
- Sometimes, you may send such items for recycling to the manufactures.
- Donating unused and returned products to charity organizations is also a good option. This initiative can also be considered as a part of your corporate responsibility. However, you need to ensure that when the items are being donated, they do not have any significant defects and are in perfect shape and condition. It does not reflect well on your business if you give damaged items just for the sake of charity. Most premier eCommerce businesses and store chains have policies related to providing articles that they strictly follow.
- Lots of items which are returned and discarded by stores, find themselves in secondary markets. This secondary market is a parallel market where we see old products at cheaper rates. In most cities, these secondary markets are street side markets where shops sell wares at remarkably less high prices to lure customers.
Understand the impact of your items on the environment and make sure you try every other method before disposing of them.