What do Stores do with Returned Items?
Every year, lots of online customers return their products back to the store. Now the big question is, how do the eCommerce stores or businesses deal with these items that have been returned?
Returning of goods is a common practice and is more common when it comes to eCommerce. There are numerous instances when customers tend to return the product if they aren’t satisfied with it. Either they wish to have a replacement or a refund. It’s a common practice when someone is selling apparels or grocery items online. However, from the seller’s point of view, utilizing these returned items can be quite a big hurdle and can add up to the expenditure of the business.
First things first, eCommerce businesses should try to ship the products to their customers with utmost care to minimize the chance of return. If the customer finds the product in perfect shape, he or she will not return it. However, in case of damaged products, they will surely return it and ask for a refund or exchange.
Secondly, the rules and regulations related to return should be properly specified. There should be a limited number of days within which the store can accept returns. Moreover, no damaged or items without a price tag should be accepted for returns. Through these ways, businesses can reduce the occurrence of returns to some extent.
How do eCommerce stores deal with returned goods?
These are some of the different ways an online store make use of to deal with returned products online:
- If the item is in perfect condition, the seller may want to resell it on their store.
- If the product is getting out of fashion, such items are sold off at huge discounts in the factory outlets.
- Sometimes, the seller may send such items for recycling to the manufactures.
- Some of the retailers also donate the unused and returned products to charity organizations. This is a part of their corporate responsibility. However, care needs to be taken to ensure that the items are in perfect shape when they are donated. It’s perhaps not a good behavior to donate damaged items just for the sake of charity. Most of the premier eCommerce businesses and store chains have policies related to donating items that they strictly follow.
- Lots of items which are returned and discarded by stores, find themselves in secondary markets. This is a parallel market where we find old products at cheaper rates. In most cities, these secondary markets are street side markets where shops sell wares at extremely cheaper rates to lure customers.