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Top 10 Trending Out-of-the-Box Business Ideas for eCommerce Success


Mayank Nailwal

Content Marketing Specialist @ Shiprocket

December 19, 2019

7 min read

What jobs make you a billionaire? It’s one of the many elucidating questions everyone asks in their life. Whether becoming the next Bill Gates or Mark Zuckerberg – the yearning to earn money is everyone’s second nature. It’s the money rush that keeps you going the extra mile. Your dream of relaxing on a beach or driving a Lamborghini starts with running a successful business. And every successful business is born out of an out-of-the-box business idea. Read on to learn a few of them!

Top 10 Unique eCommerce Ideas

In this age of hyper-competitive eCommerce, you need to think outside the box if you want to thrive. Today’s competitive business world demands an understanding of the niche you will target. You can’t make money by selling products that are already being sold by hundreds of other sellers. You must research and prepare a business plan ensuring sustainable brand building. 

For a successful eCommerce business, you need to start selling online products that aren’t ordinarily available. Here are ten unique business ideas for finding eCommerce success.

Action Figure Toys

It may seem unlikely, but you can make more money online by selling toys than anything else. The scope of the toy market has always been phenomenal. Irrespective of the competition, if you can manage to sell a Death Star or an Ultrazord action figure at competitive prices online, you will hit the jackpot. Children will never let toy sales go down. The remarkable success of Disney’s Frozen 2 and its merchandise is proof that as long as there are kids in the world, the toy market is a safe bet.

Action figures, at present, are the toys in demand.  Usually the miniatures of popular pop-culture characters, these little toys paves the way for big eCommerce businesses.

Inventive Fitness Equipment

The world has moved from dumbbells and rods to pilates and swiss balls. Staying fit and healthy has become a necessity, and the fitness industry is booming with an increased focus on developing and maintaining good physical health. Be it the legendary action heroes such as Arnold Schwarzenegger and Sylvester Stallone, or famous Yoga gurus; there is perennial innovation in fitness equipment.

The emergence of fitness startups in India underlines their success and the generation’s enthusiasm for healthy living. Selling fitness equipment online is a good idea for finding success.

Eco-Friendly Toiletries

India is going through a de-westernization phase as a plethora of eco-friendly products are selling like hotcakes. Be it bamboo toothbrush, recyclable clothes, or recyclable bags; the emotional appeal of these products is powerful with the people. The increasing awareness of climate change and the potential harm caused by the people towards the environment through the use of specific products and services has compelled them to refrain from their use.

You can start selling eco-friendly toiletries online to ensure your business finds footing. There is a long list of eco-friendly toiletries that you can sell online, varying from natural toothpaste to dental floss to solid container bars. 

Shiprocket is also compliant with eco-friendly trends and follows the practices of sustainable logistics for a better environment.

To start your own business that finds success, you should connect with the young generation. Having an understanding of what young generation wants is an indicator of how big your business can grow. There are many online clothing stores, but not all of them provide the facility of print-on-demand clothing. Customised clothes allow an individual to express their persona through eerie words and metaphors. 

By selling quality print-on-demand t-shirts, and hoodies at competitive prices, your eCommerce business can grow at lightspeed. 

Handmade Jewellery

Women like to buy handmade jewelry online at the best prices. While jewelry is one of the best selling products online and invites competition, selling quality handmade jewelry with rich collection guarantees the audience’s engagement.  Women like to wear jewelry that compliments their attire — having a substantial variation of jewelry designs in your eCommerce store marks higher participation of your target audience.

Providing good discounts and timely order deliveries to meet last-minute requirements for attending parties and events will solidify their trust in your brand. Shiprocket is a pioneering logistics platform that assures your end customers are always satisfied. Click here to learn more about our cutting-edge courier recommendation engine and post-ship features to ensure seamless shipping for the sellers and fulfilling experience for the buyers.

Online Learning Platform

When brick and mortar libraries face substantial damage, eLearning platforms remain strong and of increasing demand. Top online learning platforms such as Udemy, Skillshare, Teachable have witnessed immense growth as the industry is expected to reach $243 billion in the next three years. 

You can devise a business strategy that outsmarts the democratizing ecosystem of Udemy, allowing anyone to learn a subject of their choice from thousands of SMEs. It’s a comparatively complex but extensively rewarding idea for your eCommerce business. 

Private Label Products

In case you don’t know what private label products are – these are the goods that are sold by retailers under their brand name as opposed to the company manufacturing them. For instance, you buy a product from a third-party but rebrand and sell it under your name. As the product reaches your end customers – upon its use and fulfillment, they will trust your brand for the quality of the product. 

Be it hair care products at Salons, or Wheat Flour at offline retailers, several private-label offerings are witnessing robust growth. You can start your eCommerce store in various categories, such as personal care, cosmetics, household cleaners, paper products, etc. and grow your business exponentially.

Compostable Plastic Bags

An outcome of the green wave surrounding climate change, compostable plastic bags is a potent product you can consider selling online. The demand for compostable trash bags has been surging since single-use plastic came into effect. It’s advisable to cash on the opportunity and start selling biodegradable bags online to enjoy good market dominance and establish brand value until more prominent brands intervene. 

Organic Food Products

Online grocery stores are pulling an enormous amount of money. There is significant profit potential. However, the notion of opening an online grocery store isn’t straightforward. If the idea of selling food and beverage tempts you, you can specialize in selling organic food products online. 

There is a significant demand for organic products among fitness enthusiasts. However, the market for organic products is limited to certain parts of the country. You can start making good profits by doing proper research and building connections with people who grow organic food. 

Natural Beauty Products

The skincare industry is undergoing a radical transition as people are shifting from chemical-filled to natural products. The increased awareness for organic skincare and the benefits of using organic beauty products for the skin and the environment has leveraged this shift. 

The industry’s steady growth underscores it as a top eCommerce niche for you to venture in. Be it facial oil or body scrub – the demand for such products is very high, and you can sell organic beauty products online by getting in touch with numerous private label manufacturers. 

Can I ship these products with Shiprocket?

Yes. You can ship these products with Shiprocket.

Do I need to create a website to sell my products?

You can create a website to sell your products or sell them on social media and marketplaces like Amazon, etc.

From where can I source packaging for my shipments?

There are many vendors in the market whom you can reach out to for sourcing packaging. Additionally, you can source packaging from Shiprocket Packaging.

I am a new seller and don’t have any storage space. What shall I do in such a case?

You can outsource your fulfillment operations to a 3PL fulfillment provider like Shiprocket Fulfillment. That way, you can manage your eCommerce business without having to make a major capital investments.

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