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Types of Products: From Consumer Goods to Industrial Equipment

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

June 10, 2024

10 min read

Several factors are necessary for a business to succeed. These include top-notch customer service, eye-catching physical locations, intuitive web interfaces, successful marketing initiatives, different types of product offerings and more. The product, however, is the most important factor in a company’s success. Even the most well-run business will struggle to draw in and keep consumers if it does not offer a superior product. 

A business is established on its product, shaping consumer satisfaction and the company’s reputation. In addition to increasing revenue, a great product promotes brand loyalty. Thus, firms must prioritise product quality to continuously meet or surpass consumer expectations and prosper in the competitive market. Now, let us examine what a product is, its many classifications, and more.

Types of Products

Decoding Products

Products are simply items you need or want. They can come in various forms, including tangible commodities like toys or clothes, digital goods like music or app downloads, or services like auto repairs or haircuts. Simply put, a product is anything obtained through a purchase.

You can touch physical goods like food, furniture, and clothing. E-books, social networking, and software are examples of digital products. Certain items combine both, such as a wristwatch with software and hardware.

Exploring Product Categories

Products are divided into various categories. They are explained below:

1. Consumer Products

Consumer goods are items that people purchase for personal use. They purchase these goods to fulfil their own needs and desires. Food, clothing, toothpaste, and computers are a few examples. Consumer goods are purchased by people to utilise. These might be unique products that have a specific function, or they can be necessities like food and water. Marketers categorise consumer products into several types based on their function and application. Knowing which product category a given product falls into facilitates the development of marketing campaigns. Let us have a look at the many forms of consumer products:

a. Convenience Products

These are easy-to-buy consumer goods that you can get without much effort like toiletries, groceries, and newspapers. Convenience products are always in demand, and you usually buy them in small amounts. They’re also not too expensive. Think of snacks, household items, toiletries, and cleaning supplies that you can grab without much thought.

b. Speciality Products

Speciality goods include items such as sculptures, paintings, or other works of art. These things are in low demand and are expensive. These goods appeal to certain consumers due to their unique qualities. Speciality products, which range from high-end watches to designer handbags to fast vehicles, are for shoppers willing to spend more for superior quality and exclusivity.

c. Shopping Products

This product category includes jewellery, furniture, and gadgets. Individuals put in a lot of thought before purchasing them. These items typically have higher prices.

d. Unsought Products

Items that consumers don’t commonly consider or desire are known as unsought items. Ads may be the only way for people to learn about them. Companies may try to get in touch with clients directly to clarify the value of these items. Typically, individuals wait until they need these items before searching for them. People only consider life insurance, fire extinguishers, and cemetery plots when they have a specific reason to.

2. Industrial Products

Products intended for industrial usage are not meant for everyday use. They’re not for personal use; they’re for business purposes. Raw materials, machinery, and tools are a few examples.

Because they are not items that an average person purchases, there isn’t much demand for them. Industrial goods include the following categories:

a. Capital Goods

Capital goods are products that companies utilise in their manufacturing processes. These may be large structures or specialised machinery. Businesses may have to pay a high price while purchasing capital goods. They are also used in service industries, such as musicians’ instruments and hairdressers’ equipment.

b. Raw Materials

Simple materials are utilised as raw resources to create more complex products. To produce new products, businesses blend and alter them. Wood, wheat, corn, and water are just a few raw materials from farming or natural sources. Before turning into a product you can purchase or use, they pass through several stages and industries.

c. Component Parts

Smaller parts are manufactured by businesses and are incorporated into larger products. These parts are produced by businesses and sold to other businesses. Tires, metal components, and computer hard drives are all made from these pieces. Companies often have to interact with specialised producers to ensure they always have the necessary parts to finish creating their products.

d. Major Equipment

Major equipment is the heavy machinery and tools used in producing commodities by large corporations. Large corporations invest great effort and resources into upgrading their machinery to boost productivity.

e. Accessory Equipment

Items used by enterprises to support their operations are known as accessory equipment. These items may include office supplies or equipment for product development or marketing. Accessory equipment may also include computers, shelving, and tools. Companies that provide this product frequently offer discounts on large orders and decrease costs to attract customers.

f. Operating Supplies

Operating supplies are items that companies need daily. These include paper, pencils, and cleaning supplies. Companies frequently purchase large quantities of these items from specific vendors.

Essential Components of a Product

  • Brand Name: The brand of a product is what gives it its identity. Think about a business, like Nike. People trust this firm because they maintain a high standard of quality and reputation.
  • Package: The product’s packaging makes it seem good and keeps it safe on the shelf. It improves the products and affects customers’ purchasing decisions.
  • Emotional element: Establishing an emotional connection is a crucial factor in determining the success of a product. Companies like Apple and Nike are successful because they know how to appeal to their customers’ emotions. A product stands out when it is associated with an emotional element.
  • Unique Value proposition: This is what your product provides to clients. For instance, privacy and innovation are key to Apple’s proposal. Determining the value that your product offers is essential.
  • Manufacturing: Product creation is equally important as any other part of online retailing. Make the proper material and component choices by thoroughly understanding your users. Companies that specialise in product development can assist you with prototyping and testing.
  • Marketing: For any product to be successful, even the best one, requires a strong marketing strategy. It all comes down to using the appropriate techniques to connect with your target audience.
  • Budget: The creation and expansion of products require funding. While established businesses look for capital for growth and innovation, startups frequently draw investors with prototypes. The key to long-term success is careful financial planning.

The Significance of Product Attributes to Consumers

To make it easier for consumers to locate, comprehend, and compare items, product features are essential. Having accurate and current product information is essential for businesses to avoid managing returns and negative reviews. The customer journey is guided by the product’s qualities, from identifying a need to weighing the pros and cons of a purchase. These features are crucial in directing advertisements and search results, helping clients choose goods that meet their needs.

Quality must be consistent across various shops to facilitate comparing products and ensure pricing variations are transparent. Reliable features on product pages reduce the chance of disappointment and enable buyers to make well-informed purchases. Positive evaluations from happy customers also help others by influencing their future purchasing decisions.

Difference Between Product and Services

DefinitionProducts are physical items that you can touch, hold, and see.Services involve actions or tasks performed for others.
ExamplesExamples of products include items like clothing, electronics, and gadgets.Services examples include providing graphic design, legal advice, or accounting services.
NatureProducts are tangible, meaning they have a physical presence.Services are intangible and don’t have a physical form.
PerishabilitySome products can spoil or become outdated over time.Services typically don’t spoil but can become obsolete as technologies or needs change.
Initial CostsDeveloping products often involves high costs for materials, manufacturing, and distribution.Services usually have lower initial costs since they primarily involve labour and expertise.
Quality DemonstrationProduct quality can often be assessed through visual inspection or physical interaction.Demonstrating the quality of a service can be more challenging and often relies on customer reviews or testimonials.
VarietyProducts come in many variations, sizes, colours, and options.Services tend to have fewer variations and are more standardised in their delivery.
Ease of ReturnsProducts are usually easier to return with a receipt and original packaging.Returning services is typically harder and may involve cancellation rather than physical return.
Customer RelationshipWhile building a relationship with customers is still important for products, the focus is more on the quality and features of the product itself.Services often require a stronger customer-business relationship since trust is essential for the delivery of intangible services.
Frequency of PurchaseProducts are often purchased once and may or may not be bought again.Services are often used repeatedly, either regularly or as needed over time.
Return PolicyProducts can be returned for a refund or exchange, depending on the store’s policies.Services are usually cancelled rather than returned, and refunds might be offered based on satisfaction guarantees.
Marketing FocusProduct marketing emphasises physical features, quality, and benefits to attract customers.Service marketing creates tangible connections with customers, highlighting expertise, reliability, and customer satisfaction.

Now that you know about products, let us discuss product management and product managers responsible for ensuring that every product delivered meets the needs and wants of the customer.

Leading teams through a product’s lifecycle while keeping an eye on user needs is the essence of product management. Product managers drive the product forward by researching users, analysing the competition, and developing new ideas. It may involve creating a brand-new product or upgrading an existing one. Product managers handle a range of tasks daily. These tasks include research, formulating a comprehensive strategy, explaining the plan to key individuals and groups, developing the product, and considering customer input and data to improve the product.

Simplify Your Shipping: Shiprocket’s Seamless Solutions for eCommerce Success.

Shiprocket makes shipping easier for online sellers, guaranteeing that their goods arrive in good condition. It helps facilitate your online retailing journey by optimising your shipping procedure and all associated activities. 

Shiprocket can assist you with worldwide and domestic shipping anywhere in India. It can help you with order fulfilment and inventory management. Whether you’re selling to consumers or other companies, they can store your goods and have them shipped out fast. You can manage everything from one location with the help of this platform. With their analytics tools, you can manage your inventory, view your sales channels, and gain business insights.


Knowing what a product is helps businesses create and sell things people want. This includes physical items, digital products, mixes, or services. Understanding this helps managers and entrepreneurs develop successful product lines that match business goals and meet customer needs. It is important in business to differentiate products from services because they affect how a company works, earns money, and plans its expansion.

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